05/20/2025
About a year ago, Curtis approached us with a clear need: a new logo. But what they really needed was a full repositioning strategy.
With over 70 years in business, the name “Curtis Construction” no longer reflected the scale or scope of who they’ve become. From supporting operations at Canada’s largest steel plant to leading environmental sustainability as the largest plastic agriculture container recycler across Alberta, Saskatchewan, and Manitoba, Curtis has grown from simple construction projects to a leader in diversified industrial and environmental services.
With a legacy like that, our approach wasn’t to start from scratch. We set out to refine and elevate the brand, preserving what made them trusted while positioning them for future growth.
Over the past year, our work with the Curtis team has included:
• A deep discovery process to understand where they’ve been and where they’re going
• Stakeholder and leadership interviews
• Repositioning strategy and brand narrative
• Full brand development including logo redesign, guidelines, and brand templates
• A complete website redesign with custom-written and visual content
• Ongoing content capture to build a rich, versatile visual asset library
Sometimes the few images we share on social simply don’t tell the full story of all the time and strategic work that goes into these projects. But, full-scope branding projects like this are the absolute best. When you help a business tell its story more clearly and confidently, and see that translate into real momentum, land big deals and contracts, that’s the best part of the work.
Full case study coming soon on our website… but for now go check out the new Curtis over at curtisltd.ca
