Benchmark Public Relations

07/17/2026

New Book Honours Regina Rugby Club Players Who Served in the Great War

A new Saskatchewan sports history book is shining a light on the early roots of the Saskatchewan Roughriders and the men connected to the Regina Rugby Club who answered the call to serve during the First World War.

Glory, Duty & Sacrifice: The Regina Rugby Club and the Great War, by Dale Richter, tells the stories of 53 individuals associated with the Regina Rugby Club from 1910 to 1923 who served in the armed forces of Canada, the United States and Britain during the Great War. The book is published by Football Saskatchewan and the Saskatchewan Sports Hall of Fame and Museum.

The modern-day Saskatchewan Roughriders trace their roots to the Regina Rugby Club, which was formally organized in September 1910. In the years before and during the war, the club became a dominant force in Western Canadian football, winning multiple championships while its players, coaches and officials balanced work, sport and community life in a rapidly-growing province.

Drawing on military personnel files, archival records, newspaper accounts and other historical sources, Glory, Duty & Sacrifice documents the lives of the men who helped build football in Regina and then put their careers, education, families and playing days on hold to serve during one of the most devastating conflicts in modern history.

“This book is about much more than football,” said Richter. “It is about remembering the people behind the early history of the Regina Rugby Club and recognizing the courage, duty and sacrifice of the men who served.”

The book pays special tribute to the 10 players who did not return from the war, while also recounting the stories of those who came home with physical injuries, emotional scars and lives forever changed by their military service.

For readers interested in Saskatchewan history, military history, football, or the origins of the Roughriders, Glory, Duty & Sacrifice offers a carefully researched and deeply respectful account of a remarkable group of athletes, soldiers and community members.

Glory, Duty & Sacrifice: The Regina Rugby Club and the Great War will be available through the Benchmark Press website and select retailers.

06/04/2026

The Summer 2026 issue of SaskTrails Explorer is now available on-line.
This issue celebrates the people, places and partnerships that make Saskatchewan’s trail network so vibrant. Readers will find feature stories on Candle Lake’s growing four-season trail system, Jean-Louis Légaré Regional Park near Willow Bunch, the Prairie Sky Trails Association’s work at Sunset Beach, the Foam Lake Heritage Marsh trail system, and the Saskatchewan Orienteering Association’s efforts to help people of all ages explore parks and natural spaces in a new way.
The magazine also includes updates from the Saskatchewan Trails Association (STA), including news from the annual general meeting, the return of the SaskTrails Storyteller program, opportunities to nominate outstanding volunteers and trail stewards, and details about the 2026 “Give Us Your Best Shot” photo contest.
We are pleased to work with the STA to create this digital publication. We encourage all trail enthusiasts to read the magazine, share it with your networks, and help spread the word about the incredible trails and outdoor recreation opportunities found across Saskatchewan.
Read the Summer 2026 issue of SaskTrails Explorer here: https://www.flipsnack.com/A79D96BBDC9/sasktrails-explorer-summer-2026-7t3euj1gvu

05/21/2026

05/13/2026

We’re pleased to work with the Saskatchewan Trails Association to publish SaskTrails Explorer magazine and help organize its annual summer photography contest. On Saturday, June 6, the STA will celebrate Saskatchewan Trails Day by launching the summer issue of SaskTrails Explorer and kicking off the summer photography contest. It’s always a pleasure to help share stories that celebrate Saskatchewan’s trails, trail users, volunteers and outdoor spaces.

04/07/2026

The 2026 Saskatchewan Media Directory is here and it’s designed for today’s evolving communications landscape.
From traditional newsrooms to digital platforms and influencers, the way we connect with audiences continues to shift. This year’s directory reflects that reality, bringing together up-to-date contacts across newspapers, broadcast, online media, and Saskatchewan-based influencers in one comprehensive resource.
Each listing has been carefully reviewed and updated to help you target the right journalists and creators, build stronger media relationships, and save time on research and outreach
With 200+ media organizations and expanded influencer listings, this is your go-to tool for effective communications in Saskatchewan.
Available in print, PDF, and spreadsheet formats for easy access. Order your copy today athttps://www.benchmarkpr.ca/media-directories.

03/04/2026

March Forth Calls on Saskatchewan to Act Boldly in a Time of Economic Uncertainty
Three of Saskatchewan’s most seasoned economic development and policy leaders are urging business and government leaders to think differently, and act decisively, with the release of March Forth: Urging Saskatchewan to Act, a new compendium of ideas focused on strengthening leadership during one of the most consequential periods in Canada’s recent economic history.
Authored by Dale Botting, Richard Jankowski, and Alan Wallace, March Forth brings together decades of frontline experience in economic development, public policy, and business advocacy. The book offers a series of practical, candid, and sometimes provocative “idea sets” designed to help Saskatchewan and Canada navigate trade disruption, productivity challenges, regulatory barriers, and global economic instability.
Rather than presenting a single policy prescription, March Forth is intentionally structured as a working document to spark discussion, challenge complacency, and encourage coordinated action across business networks, governments, and communities.
“This is not about waiting for perfect conditions or perfect policy,” said Botting. “It’s about recognizing that we are at a turning point, and that leadership, at every level, needs to be more strategic, more collaborative, and more courageous.”
The book addresses topics including trade diversification, import replacement, regulatory modernization, productivity, infrastructure investment, and talent attraction. Written as a series of concise, accessible briefs, it is aimed at business leaders, economic development organizations, policymakers, and advocacy groups looking for Saskatchewan perspectives during uncertain times.
“We’ve lived through multiple economic cycles,” said Jankowski. “What we’re seeing now demands that we move beyond short-term reactions and start thinking several moves ahead.”
This isn’t just about doing this differently, it is about doing things better for the future,” added Wallace. “And doing it together.”

Book Launch Event
March Forth will be officially launched at a public event in Saskatoon:
Date: March 11, 2026
Time: 6:30 p.m.
Location: McNally Robinson Bookstore
3130 8th Street East, Saskatoon

02/27/2026

Benchmark Public Relations is proud to have partnered with the City of Melfort to create its new Community Guide, a comprehensive resource showcasing everything the city has to offer residents, visitors, and prospective newcomers.

From recreation and cultural facilities to parks, events, local businesses, and community services, the guide reflects what makes Melfort a vibrant place to live, work, and play. As the guide notes, Melfort blends small-town charm with strong amenities and year-round recreation opportunities.

This project brought together strategic writing, design, photography, and community storytelling to create a guide that supports tourism, economic development, and community pride.

View the guide here: https://lnkd.in/g6QTdvrt

02/02/2026

Work is underway on the Saskatchewan Media Directory, our annual, province-wide resource for media contacts across newspapers, radio, television, digital outlets and influencers. As Saskatchewan's media landscape continues to evolve, we want to make sure the directory reflects the most accurate and up-to-date information possible.

If you're aware of:
1. New media outlets or platforms
2. Publications that have closed or changed ownership
3. Shifts in editorial focus or contact information

We'd love to hear from you. Please reach out to us at [email protected] with any updates or tips as we work toward the 2026 edition.

11/14/2025

Get Ready, Winter Trail Lovers!
Saskatchewan’s trails are about to transform into frosty, sparkling, picture-perfect wonders. We're working with the Saskatchewan Trails Association once again to organize the Our Winter On The Trails Photography Contest. We can’t wait to see the magic you capture out there.
Photos can’t be submitted until January 1, but consider this your cue to start watching for those breathtaking winter moments as you explore our trails this season.
Stay tuned for full contest details, prize info, and how to enter. For now bundle up, get outside, and keep your camera ready!

11/05/2025

Clean air takes teamwork. We are pleased to work with the Great Plains Air Zone as it monitors and protects the air across southern Saskatchewan so we can all breathe easier. Watch how we’re keeping clean air in action.