02/11/2026
The Goal was Clear. The Stakes were High. 🏒
Sometimes, a project comes across your desk that is so much more than "just another campaign." For our team, that project was the Warman Wolverines.
We were tasked with a high-stakes mission: collaborate with the team's founding partners to market a community-wide season ticket drive. The goal was to sell 1,000 season tickets to officially secure the town’s very first SJHL franchise. 🥅
The urgency of this goal energized our entire team, proving exactly what is possible when community spirit meets strategic social media and experiential marketing.
Because we didn't have a team on the ice yet, we made the community the stars. We flooded social feeds with local voices and influencer collaborations to generate massive awareness in record time.📱
We didn't just flood social feeds; we hit the pavement. Through a "Business Blitz," our street team personally visited 100+ local businesses to ignite the movement and turn community leaders into Wolverines advocates.
💪 In just one month, the momentum became undeniable:
- 1.1M Paid Ad Impressions
- 152,400+ Organic Reach
- 4,300+ New followers across IG & FB (from scratch)
- 5,000+ Face-to-face impressions that turned interest into ticket commitments and team sponsorships
A project like this takes a village. Massive shoutout to the team at Frankly, for building the Wolverines' incredible brand identity from the ground up. They handed us a killer foundation, which allowed us to focus on the social strategy and XM (Experiential Marketing) needed to get this campaign across the finish line. 🏁
The community answered the call and the Warman Wolverines officially joined the SJHL for the 2025-2026 season.
From a new logo to a 1,000-ticket movement, this project proved that with the right strategy and a passionate community, you can build a legacy from scratch.
Go Wolverines. 🐺