Normandeau Advertising

Normandeau Advertising We are a done-for-you boutique ads agency specializing in Facebook™ marketing, webites and funnels.

Hello, name is Melissa, I specialize in Facebook™ ads and custom funnel builds. I'm a wife and mom to two beautiful girls, based near Ottawa. I enjoy reading, spending time with my family, and even took up sewing! After many years working the 9-5 life, I decided I wanted to be able to do more. So I created my digital marketing agency, and using my strengths, knowledge, and perseverance it came to

life. As owner of Normandeau Advertising I am very excited to help all of you reach your full potential in the online community!

May the 4th be with you this weekend!
05/04/2023

May the 4th be with you this weekend!

Having a website for your business whether it be small or big is very important! It's a spot that allows everyone one to...
05/02/2023

Having a website for your business whether it be small or big is very important! It's a spot that allows everyone one to find your work. A place for all of your like minded ideal clients to come and purchase whatever you're selling the easiest way!

If people find it too hard to find a way to contact you or shop online they are much more likely to shop somewhere else. Without a website you could be losing all kinds of sales!

Can anyone tell my why having a website for your business is so important?Comment below with your answer!
05/01/2023

Can anyone tell my why having a website for your business is so important?
Comment below with your answer!

Run into the weekend with no worries!
04/28/2023

Run into the weekend with no worries!

We are having a 50% off sale!! From now until the end of May all of our website builds will be 50% off!!
04/26/2023

We are having a 50% off sale!! From now until the end of May all of our website builds will be 50% off!!

Lets walk into the weekend together! Who's excited?
04/21/2023

Lets walk into the weekend together! Who's excited?

If there’s one thing you could do to increase your sales this year it would be toembrace live video. And not only “embra...
04/18/2023

If there’s one thing you could do to increase your sales this year it would be to
embrace live video. And not only “embrace” it but do it as if the success of your
business depends on it. I used to say it was a “bonus” if you could get comfortable on
live video but now I ensure that all my clients are open to doing live video on a
consistent basis. (in fact, I hand all my new clients a checklist of the exact videos we
need).⠀⠀⠀⠀⠀⠀⠀⠀⠀
Why? Because without video it’s nearly impossible to compete as an online coach,
consultant or personality-based business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Hands-down, video is the best way (next to meeting someone in person) to building
rapport and trust with customers. It also means that if you can create an online video
presence on Facebook and Instagram your chances of success are suddenly vastly
improved.⠀⠀⠀⠀⠀⠀⠀⠀⠀
So do everything you can to get comfortable on live video, start sharing live video
and start researching ways to really command the screen and speak from the heart.
Even better? Challenge yourself to 30 days of live video and watch the magic
happen. Oh and don’t forget to put real, hard CASH behind your videos (yes, promote
them!), after you’ve recorded them.

Smiley Friday😁
04/14/2023

Smiley Friday😁

Our house gained two friends this week. Let's see all your beloved pets!!
04/11/2023

Our house gained two friends this week. Let's see all your beloved pets!!

Dance because it's Friday!
04/07/2023

Dance because it's Friday!

04/05/2023

WHY WE IGNORE ADS & THE DECLINE OF THE EFFECTIVE AD
The main problem with “ads” these days?
Take, take, take…

They just want an opt-in of some sort AND there’s rarely follow-up (or if there IS followup
they’re spamming you to death with things you don’t care about).
Then you get retargeting with another ad of “look at my shiny stuff!” (that you don’t
really care about).
We all know what it feels like to be on the receiving end of that:
Yuck.
But if you’ve watched any number of trainings for marketing, it can be confusing
because that’s the GOLDEN rule, right?!
✅ Give the lead magnet/freebie!
✅ Get the email!
Make 💰💰💰
This WORKS they say! (Maybe in 2016? When ads were cheap and you could advertise
anything and make a win?).
But here’s what REALLY wrong with the whole Facebook™ ads marketing approach
taught in 99% of courses…
It’s all about take, take, take.
The vast majority of email marketing campaigns TAKE from their potential customers
and don’t give back (they SAY they're giving with a generous lead magnet, but
c'mon. We know the purpose).
The REAL problem with ads campaigns these days is they all WANT something (AKA
“look at my stuff!”).
(This is aside from the obvious problem of the fantastical story-telling of how this person
made x number of $$$ in x number of days while walking on a beach—you KNOW
why those don’t work).
Newsflash:
Nobody cares about your stuff.
Nobody is even that impressed with your lead magnet (unless it REALLY speaks to
them).
What MATTERS is:
The relationship you build with people.
How OFTEN you show up for them.
How much you CARE about responding to then and interacting with them (and if
you’re too busy, hire a VA to help you do that!).
The problem with ad campaigns is they’re not designed with the customer journey in mind.
They are aggressive and try to push you through a funnel you may not care about.
They’re not designed to BUILD relationships.
They’re designed to make a quick sale.
The good news?
The Facebook™ advertising platform makes it REALLY easy to run “Ads that don’t FEEL
like ads” (my favourite saying!).
To run ads that provide VALUE and build relationships without asking for anything in
return until your customer comes to you (and then it’s THEIR idea).
If there’s ONE shift you’ll make this year, make it more human ad campaigns (AKA
relationship-building campaigns).
Make a lot of videos. Write a lot of posts. Let people into your life. (Then make those
retargeting "ads").
Trust that THIS will be far more effective at helping with sales than anything else.
(Ads that don’t feel like ads).

This friday we're talking about strategy!The best strategy to get the most out of your ads depends on your business. Eve...
03/31/2023

This friday we're talking about strategy!

The best strategy to get the most out of your ads depends on your business. Every one of you and your offers are different. When you connect with us we go in depth about your business, we get invested about learning the best way we can help you. After we learn all we can, then we can create the absolute best strategy to start getting you sales right away.

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Renfrew, ON

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