Focus Communications Inc.

12/25/2022

With a difficult three years in the past and an uncertain year ahead, this is time of the year for kindness and empathy. Hope all well-performing businesses and individuals can help those in need. Donate to a or your preferred local charities.

10/24/2022

Happy Diwali!

or is the Hindu ‘festival of lights’ celebrated every year in autumn. In Hindi, Diwali translates to ‘row of lights’ and it is the most important holiday in the calendar as it marks the New Year.

May this festival of lights bring peace, health and joy to the world.

07/25/2022

Many organizations see and (D&I) as a complex, challenging subject or a burdensome task without an assured payoff.

However, even if diversity has not been a primary focus for an organization, most companies need sustainable talent pipelines, and focusing on D&I can be a practical and innovative approach to the business imperative of attracting and developing exceptional employees.

Learn about six structural keys to achieving the business imperative of D&I for better talent acquisition:

When companies commit to diversity and inclusion as a business imperative rather than a nice-to-have or social responsibility goal, they're much more likely to reap the benefits of employee engagement and innovation.

07/18/2022

Wealthsimple became one of many Canadian companies to commit to improving in the workplace. In a voluntary employee survey conducted in the fall, 90% of respondents told Wealthsimple they believe the company is making progress on diversity. And close to the same percentage, 85%, said they believe it’s making progress toward inclusion.

What contributes to Wealthsimple’s D&I success? The success comes from its commitment to the business and leadership level. Departments such as brand, marketing and human resource are all making efforts to improve the shared D&I goals.

Read more:

Wealthsimple D&I: https://www.wealthsimple.com/en-ca/magazine/what-we-are-doing

From the C-Suite newsletter: The fintech provides an update on the impact of its initiatives.

07/11/2022

More than 60+ million Chinese adults are considering to Canada within the next two years from Greater China.

According to an online research study, a clear and demographical trend has emerged with Chinese adults and their desire to immigrate to Canada. With the Canadian Government also intending to re-open the country post-COVID to international candidates for immigration, Canada has done well in being seen as a desirable place to live and one with a growing economy.

VIvintel had previously conducted significant studies into the and communities in Canada, but this research provides a better and complex understanding into how the vibrant and diverse communities weave into the very foundation of Canada from both a cultural and consumer’s standpoint.

Click here to read more into the findings, breakdowns, and further implications for diversity and social policy:

Toronto, ON, Thursday, June 10th, 2021 — More than 60 million Chinese adults are considering immigration to Canada in the next two years, according to an online research study done in China and Hong Kong by Hamazaki Wong, RIWI, and Vivintel (the custom research arm of Vividata). Most notably, thes...

07/04/2022

Forbes Council Post: The Importance Of Diversity And Inclusion For Today’s Companies

Embracing diversity is not only the right thing to do, but it’s also good for business.

06/27/2022

June 27 is .

has been one of Canada’s greatest strengths. will be the major factor for net growth in Canada’s population and skilled workforce in the coming decades. This highly productive and skilled workforce is crucial to the economic growth of Canada as well as to making our health care and other social services sustainable.

adds strengths and competitiveness to Canada. Yet, we must never forget that a multicultural society is always a work-in-progress. It demands ongoing education, awareness, understanding, and communications at all levels and in all communities.

Let’s take actions, share your experience, and join the conversations to celebrate the .

Learn more: https://bit.ly/3y4x2Ud

06/27/2022

Many organizations are struggling to achieve their D&I goals. What are we missing?

Organizations ignore one simple fact: is about people. People representation is at the core of DEI practices. Governments, corporations and community organizations are often so focused on meeting DEI goals that the basic purpose behind these efforts is easily forgotten.

To move away from DEI reports and meeting quotas, let’s take a look at these tools that can help to accelerate your DEI practices with a people focus. Learn more:

Organizations that focus on implementing DEI with people in the center will stay ahead in the long run while delivering sustainable growth.

06/20/2022

HBR Research: How Cultural Differences Can Impact Global Teams

Diversity can be both a benefit and a challenge to virtual teams, especially those which are global. The authors unpack their recent research on how diversity works in remote teams, concluding that benefits and drawbacks can be explained by how teams manage the two facets of diversity: personal and....

06/09/2022

Are you a recent graduate or a new immigrant interested in building a successful career in and ?

Don’t miss this opportunity to meet Loretta Lam, Chief Strategist of , Mandy Gibson, president of - Toronto, and Sartaj Sarkaria Acting COO of . Come hear these industry leaders’ sharing their experience and offering advice and insights on the latest trends, challenges and career opportunities in sales and marketing, including:

- Skills in demand currently and new skills required to thrive in the Sales and Marketing field
- Existing skills gap among sales and marketing professionals and solutions to fill them
- Changing job requirements post-COVID and its impact on the workforce

Register now for the complimentary session hosted by TRIEC at 6 pm (EST) on Thursday, June 23, 2022: https://triec.zoom.us/meeting/register/tZ0ufumorzMrHtf4PU2CUuLa8TPbp3-YJV3a

05/28/2022

In today’s Canada, when our consumers and employees come from a population where 1 in 4 are visible minorities, and 1 in 2 in cities like Toronto and Vancouver, if multicultural marketing is not in your core strategy, you aren’t really doing marketing.

Loretta Lam, Chief Strategist at Focus Communications, is honoured to be part of the Marketing Awards 100th milestone year and as the Co-Chair of the 2022 Multicultural Marketing Awards. Congratulations to all the nominees and winners. And a big thank you to our Jury and multicultural marketing peers for your conscientious contributions to creative excellence and advocacy of inclusion and equity in the marketing industry.

Winners will be announced at the 2022 Marketing Awards ceremony on June 15th, 2022. Preview the 2022 nominees: https://marketingawards.strategyonline.ca/Nominees

05/16/2022

4 Lessons for Building Diverse Teams

Companies often hire the exact same type of employee over and over. The thinking is that if employee X is doing a great job and everyone gets along with them, then the smart thing to do must be to hire more people exactly like them. This mentality leads to hiring managers seeking out candidates that...