11/18/2020
As you are thinking about ways to support small businesses this holiday season, by shopping local, think about another way you may be able to support these businesses.
Did you know that Instagram has decided that follower engagement has an order?
A simple double-tap or β€οΈ is now considered the least valued, while the βsaveβ (the bookmark icon on the bottom right) is the most valuable engagement.
Posts with a higher number of shares and saves are more likely to be featured, and lead to new exposure. π±
You may already follow your favourite small business on social media. If you want to support them a little more (at no cost to you!), take a moment to comment, share their post with a friend, or to your story, or save it to come back to later!
Or do all four! π
The bottom line is that all engagement is appreciated, while super-engaging with a small business could mean the world to them! π
We hope you enjoyed this tip!
What else do you want to see from us?