05/24/2020
Want to start a feeding frenzy around your website/blog content? Add a calculator or quizz!
But only if you really want to increase your content conversion rates by 20X!
With 2 Million+ pieces of content written every day it's getting harder and harder to attract & engage your 'ideal people'. Right?!
Did you know that that a blog post with a quiz or a calculator embedded inside of it will bring over 20X more conversions than a post? (Source: Outgrow)
Yes, 20 times!
Why?
Well, the reason is pretty simple. They add value by answering your prospects more pressing questions.
Think about it.
Say you're writing an article titled "How to increase blog conversions?" and had a call to action saying "Want more conversions? Sign up here!".
Would you even click on it?
Maybe, but I bet the conversion rate will be pretty mediocre (0.5%-2%).
Now imagine if the call to action was "Calculate how many more leads your blog can generate by using our tool" along with the actual calculator embedded in the blog.
Now, its a different story!
Now, you've made the entire discussion about the reader. We have engaged them
in a personalized way.
And the statistics of this?
Over 30-35% of the readers will click on the calculator and 20-25% will share it in their email. (Source: Outgrow)
And the engagement metrics? (Just FYI, readers spend 30 seconds more on a website/blog if there is a calculator embedded inside of it). (Source: Outgrow)
Those are numbers I can live with all day long. You too?
All in all...
Driving engagement with calculators & quizzes is easy if you can create something awesome.
In case you're not sure how to start using 'interactive media' for better website/blog conversion optimization, you can check out our article here
http://successonthefly.com/quizzes-calculators/
Or if you're in a hurry to start building your own calculator/quiz now use Outgrow http://bit.ly/InteractiveOutgrow Outgrow is a leading quiz platform provider that we’ve used for years and completely love, trust & recommend!