05/02/2021
Consistency is key π
In order for your target audience to recognize your brand, it's important to be consistent with your social media presence. This doesn't just mean posting several times a week at the same time of day... It also means:
- Staying consistent with your tone: Keep in mind who your audience is when speaking or writing captions, and make sure to always maintain the same voice π£
- Being consistent with quality: Yes, content is King. But quality is Queen! Don't just post for the sake of posting. Make sure the quality of the content is consistent with the rest of your feed. π
- Keep a consistent aesthetic: Is your Instagram grid visually pleasing? It's important to stay consistent with photo editing, filters used, fonts included and colour schemes in order to maintain a consistent social media aesthetic π
What do you consider to be the most important aspect when it comes to consistency?!