05/05/2023
Slapping up a “Happy Friday” post on your Instagram because you realized you haven’t posted in a while, is not going to do benefit your business one iota.
I know for a fact you can do better than that.
Behind every post, there should be an intention/ purpose/ reason that you posted it.
Generic, bland content serves NO purpose.
Like truly, none.
If you’re really stumped I want you to dig deep into your past week.
Think about all the client interactions, the lightbulb moments, the questions you were asked, the funny things that happened.
That’s the s**t that makes great content.
You know why that makes great content? Because it’s UNIQUE and it’s INTERESTING.
Anyone can throw a “Happy ______” on their Instagram page and check off “post for the day” from their to do list.
That’s not marketing.
One of the literal definitions of marketing is…
“Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market.”
How does a generic post like this deliver value to meet the needs of your target market?
It doesn’t.
SOO.. next time before hitting post, I want you to think of the intention behind something.
If there is no intention? Skip that post and create something for the next day with true intention behind it that’s going to benefit your target audience.
P.S. I have something exciting coming up and it’s FREE for all my email marketing pals… DM me the word “PALS” and I’ll add you to the list.