04/29/2026
Three years ago, “SEO” meant ranking on Google.
Now it also means getting recommended by ChatGPT, Perplexity, and Gemini- tools your customers are already using to find businesses like yours.
The catch? AI doesn’t pull from your website the way Google does. It pulls from everywhere you’ve been mentioned. Reviews, articles, directories, podcast features, even Reddit threads.
If your name only lives on your own website, you’re invisible to the tools doing the recommending now.
Are you also optimizing for AI?