Advanced Publishing Corporation

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Lots of great ideas to consider for your magazine!
09/28/2022

Lots of great ideas to consider for your magazine!

Over 200 media figures descended upon London at Press Gazette’s latest conference. A key topic of discussion was around the future of revenue generation. We present 5 lessons on revenue generation to take back to your teams. 🎧 Listen to this article 1. Ads are making a comeback, but they may n...

4 ways publishers are building loyalty during COVID-19
10/15/2020

4 ways publishers are building loyalty during COVID-19

Loyalty is a rare, but valuable commodity for publishers.  Acquiring new paying customers and members can be an expensive business. As a result, we’ve seen numerous outlets invest heavily in retention efforts in recent years, as content creators look to reduce churn and retain existing audiences....

As users concerns over privacy increases, publishers that have strong relationships (and trust) with readers have an opp...
09/16/2020

As users concerns over privacy increases, publishers that have strong relationships (and trust) with readers have an opportunity to take back control of their online advertising revenue. Apple's move to require opt in will be interesting to watch.

iPhone users are about to receive access to Apple’s latest mobile operating system, iOS 14. It will come with the usual array of shiny new features, but the real game-changer will be missing – at least until January. For the first time, iOS 14 is to require apps to get permission from users ...

The digital juggernaut, and the eventual, inevitable eclipse of print
08/24/2020

The digital juggernaut, and the eventual, inevitable eclipse of print

When the Financial Times’ digital subscribers surpassed print for the first time, it was an outlier event.  Within about half a decade, the exception is becoming the norm. The headlines lately have a sense of inevitability about them: New York Times Digital Revenue Tops Print for First Time ‘Ti...

The power of long form print ads highlighted during these unusual times.
07/01/2020

The power of long form print ads highlighted during these unusual times.

Brands are taking to long form print ads. The recent Sunday New York Times carried at least six different long-form print ads with actual copy, one of which was a two-page spread from MasterCard. Why?

Just one more reason to create a digital version of your magazine for readers.
06/30/2020

Just one more reason to create a digital version of your magazine for readers.

Airlines also pull periodicals as a precaution, but experts say touching print is unlikely to spread the virus

Good news for Canadian magazine publishers:
03/03/2020

Good news for Canadian magazine publishers:

Supporters of the changes to the Canadian Periodical Fund  In the modernized Canada Periodical Fund (CPF) administered by the Department of Canadian Heritage, the amount of money a magazine receives from the fund will be based on a combination of the magazine’s investment in creating Canadian con...

Publishers Bullish on Talent, Tech and Growth in 2020A new Folio: survey and eight company leaders reveal where the indu...
02/07/2020

Publishers Bullish on Talent, Tech and Growth in 2020
A new Folio: survey and eight company leaders reveal where the industry will be placing its bets this year.

A new Folio: survey plus eight publishing company leaders indicate a promising year ahead.

https://whatsnewinpublishing.com/why-should-publishers-start-a-podcast
10/25/2019

https://whatsnewinpublishing.com/why-should-publishers-start-a-podcast

If you’re reading this article on What’s New in Publishing, it’s safe to assume that you’re a publisher with some level of interest in starting a podcast. Podcasts have been one of the real bright spots in publishing recently, with 75% of ‘digital leaders’ expecting audio news content su...

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Saint John, NB
E2L5C5

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