Luminara Creative

06/02/2025

Looking for Davena Marketing? We have merged with Clash Creative and re-branded! Same great service, sparkly new look!

03/30/2023

📸 A picture is worth a thousand words. We still think you need the words, but an added picture can help!

When it comes to writing content for your business, images are a great addition to all that useful blabbering. Google includes images in search results, which means you need to prioritize them. Check out this Yoast article for more details: https://yoast.com/image-seo/

And here’s a hot tip from us: Show off your beautiful face! Use images of your actual team on your website; people can tell when the images aren’t real, and customers want to know who you are.

where business grows We understand the wizardry of digital marketing, so you don’t have to. At Davena Marketing, we are passionate about helping our clients manage their online presence to stimulate growth. Curious how your business measures up? Fill out the form to get your free report! Who are w...

03/29/2023

Have you considered video marketing for your brand? Fear not! We aren’t going to ask you to shake your tail feathers on camera. 🐦

But video marketing is a great way to show off your product or service in a more informative way. To get your video seen by the right birds… er people… you’ll need to know about SEO for video!

Learn more in this great article from Yoast and then go ruffle some SEO feathers: https://yoast.com/how-does-video-seo-work/

Shake that thing, baby!

03/28/2023

We are SEO ninjas 🥷 who can high-kick your brand to the next level. Here’s a Dojo secret: you need to add SEO to your social media posts.

Social platforms aren’t search engines, but they have search bars. Social SEO is adding alt text, captions, and/or closed captions to your posts. This helps people find you when searching for companies to trust.

As ninjas, we like to hide in the shadows and let our clients shine, whispering tips for digital marketing.

Contact us here today to get started: https://davenamarketing.com/contact-us/

03/23/2023

Ready for some Marketing Wizardry? *Waves Wand* 🪄 UTM MAXIMUS!

UTM Links are a bunch of extra words added to a URL to give you insight into where the traffic for the URL is coming from. UTM means Urchin Tracking Module but there’s nothing small about it. You can use UTM links to see which platforms are driving the most traffic to your website and where you should focus your marketing energy.

Check out this tutorial on using UTMs in HubSpot or Google Analytics and sprinkle some magic into your marketing: https://tinyurl.com/utm-wizardry

You can also ask us for help — we are very good at spells. ✨

03/22/2023

Let’s chat about (our favourite) but pesky buzzword: SEO.

It’s a digital world and all businesses should be focusing at least some of their energy on digital marketing which means SEO or Search Engine Optimization. We are SEO ninjas that have been dealing with this bee for years. But there are tools and software out there that your business can use too!

We found this great article from Forbes Magazine that details the best tools and software for SEO in 2023. And don’t worry, the article lists free tools as well.

Check it out here: https://tinyurl.com/best-seo-sw

03/21/2023

Happy Spring Solstice everyone! 🌷 We would like to say “Bye, Felicia” to all this snow!

What do you think is the best part about spring? Is it the fact that after months of ❄️ snow shoveling, we can toss that shovel in the shed? Or maybe you’re a gardener who loves the feeling of dirt under your nails? We also cut time getting the urchins to school because we don’t have to look for lost gloves and missing toques.

Whatever it is you love about this season, we love it too! Happy Spring! 🌻

02/23/2023

Keywords are the jam to SEO’s peanut butter. The salt to their pepper. The pineapple to their pizza. 🍞🧂🍍Yeah, we went there.

You can’t have good SEO without keyword research. But which keyword tool is the best?

Here are some of our favourite tools and software: SEMRush gives the best keyword rankings, Google Trends is good for content ideation and monitoring new trends, and AlsoAsked helps you see what the “People Also Asked” section in Google.

Check out this article from SEMRush’s blog detailing 10 great options for keyword research: https://www.semrush.com/blog/keyword-research-tools/