The Magpie Group Communications + Marketing

The Magpie Group Communications + Marketing At Magpie Group Communications + Marketing, we believe every agribusiness holds untapped potential.

Our mission is to uncover that potential, transforming how agriculture brands communicate, operate and grow. COMMUNICATIONS TO GROW YOUR BUSINESS ON
Magpie is dedicated to supporting 🍁agribusinesses and industry non-profits. Using our experience and knowledge of the science and business of agriculture we provide Communications Auditing, Core Messaging and Brand Identity, Strategy Development & Ex*****on, Writing and Design and Science Communication services. The Magpie team believes that exceptional communication solutions help our clients fuel growth, achieve goals and drive profit.

07/30/2026

There's nothing more frustrating than a marketing person getting cornered and being told "we just need more sales".

Marketing and sales get lumped together all the time, but they're doing two very different jobs.

Sales is the conversation where someone decides to work with you.

Marketing is everything that happens before that conversation ever takes place.

It's an article they read six months ago.

The event they saw you at.

The client who recommended you.

The social post that made them pause the scroll.

The radio ad they heard after driving past a billboard,

None of those moments close the deal on its own.

Together though, they build familiarity.

Marketing will not make a sale.

But it will make sales easier.

We've been finding a trend in some recent digital audits where the business’s social accounts are tied to a former emplo...
07/21/2026

We've been finding a trend in some recent digital audits where the business’s social accounts are tied to a former employee, or no one knows who owns the Business Portfolio. This one is especially irritating: the person who set everything up years ago just left, taking all the campaign history and permissions with them.

Worse is when you find out because you need to launch a campaign *today* and suddenly discover you can't access the tools you need.

It's not the end of the world, but it will take work to fix.

If this is the exact administrative bu****it you're trying to hide from, or you don't have the time (*cough cough patience*) to deal with, we can help!

We love to troubleshoot and make sure everything is running smoothly to keep your organic and paid postings happy.

PSA: Your website, social accounts and ad platforms are business assets and should not be tied to employees personal identities. Make sure your business owns them before you need them!

Getting in front of the camera can feel a little awkward, but a bit of preparation goes a long way when preparing for co...
07/15/2026

Getting in front of the camera can feel a little awkward, but a bit of preparation goes a long way when preparing for content collection.

If you want to get the most out of your day, here are a few tips:
1. Figure out ahead of time the people, equipment or scenes you'd like to capture.
2. Wear something you feel comfortable and confident in.
3. Take a few minutes to tidy up your workspace or products before we arrive.

After that, leave the rest to us. Don't worry about posing or whether your collar is sitting right. We're paying attention to the little details too.

A few small adjustments can be the difference between an image that's "good enough" and one that becomes a go to in your image library for months to come.

Every quote comes with price range so you can be confident you'll stay on budget. With Magpie Group you'll get a quote a...
06/25/2026

Every quote comes with price range so you can be confident you'll stay on budget. With Magpie Group you'll get a quote and a friendly dynamic team ready to get to work.

A little advice for the 20-somethings entering the workforce:đŸ”șNetwork.. the 20-something-year-olds pictured now run comp...
06/24/2026

A little advice for the 20-somethings entering the workforce:

đŸ”șNetwork.. the 20-something-year-olds pictured now run companies and have successful careers that I have watched them grow into. My own success happened because I was not afraid to start a conversation and kept in touch with driven people. Also yes.... I wore business casual to the bar and then would remove the statement necklace and go to my office job. Peak millennial behavior.

đŸ”ș Work your ass off. Make the cold calls, pick up the double shift, go to the networking event, put in the hours at the beginning of your career so you can build a strong foundation of success.

đŸ”ș Collect “no’s”, if you don’t ask, you’ll never know. Don’t be afraid to ask for something just because you are worried they will say no.

đŸ”ș Make your passion your purpose, creativity is one of my main drivers, but I knew I needed to make money, so I found a way to combine the two.

đŸ”ș Help your community. What you put into the universe will come back to you

đŸ”ș You do not have to be one thing. You can be a mom, a creative, an executive, a salesperson, a friend, a wife. Don’t believe it when someone says you can’t have it all. (But you will need to put in the work)

Happy Mother’s Day to the moms, step moms, grandmas, aunties, mentors and caregivers spending today at the football fiel...
05/10/2026

Happy Mother’s Day to the moms, step moms, grandmas, aunties, mentors and caregivers spending today at the football field, dance competition, baseball diamond, birthday party and everywhere in between.

To the ones packing snacks, leaving work early for sick kids and still making the day special for everyone else.

We see you and we raise our reheated (but somehow still cold) coffee to you.

- Magpie Group

03/24/2026

From the get go creatives, dreamers, thinkers and community builders.

- missing some of our lovely team members (who were not born yet..!)

Small team? Technical product? Limited budget? You still need marketing. We start with a simple, no-pressure conversatio...
02/14/2026

Small team? Technical product? Limited budget? You still need marketing.

We start with a simple, no-pressure conversation to determine whether Magpie Group fits your needs, and we end with a plan customized to your budget and resources.

Swipe through to see our process.

Communications + Marketing FOR agriculture.

Canada's Ag Day matters to us because we care about the people in agriculture. We believe Canadian food and farming are...
02/10/2026

Canada's Ag Day matters to us because we care about the people in agriculture.

We believe Canadian food and farming are an important part of the solution to the climate crisis and global food security, a responsibility shared by farmers and the agribusinesses that support them. We are incredibly proud to work alongside these people and help them share their stories and successes.

Today is a wonderful reminder of why agriculture matters.

Happy Canada's Ag Day ❀

Client Spotlight: Norheim Equipment Co. Norheim Ranching partnered with Magpie Group to evolve its brand. What began as ...
01/20/2026

Client Spotlight: Norheim Equipment Co.

Norheim Ranching partnered with Magpie Group to evolve its brand. What began as a side venture for their cow-calf ranch more than 15 years ago has expanded into three Saskatchewan locations, a team, extensive product lines, and a parts and service division. The name Norheim Ranching had outgrown its roots and no longer reflected what customers were coming to them for.

Norheim Equipment Co.’s identity marks a new chapter featuring a bold, gritty logo and a black-and-red palette that nods to the original brand. The tagline ‘Tough Built In’ reflects the determination Lee and Chelsea needed to establish a business from the ground up while farming, raising a family and working side by side. It also pays respect to their farm customers across Western Canada who raise livestock in extreme conditions.

Congratulations to Lee and Chelsea Norheim and the team at Norheim Equipment Co. on this next stage!

Address

Saskatoon, SK

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+13063715568

Website

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