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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

The Magpie Group Communications + Marketing

Name: The Magpie Group Communications + Marketing
Address: Saskatoon, SK, CA
Telephone: +13063715568

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The Magpie Group Communications + Marketing

Magpie supports🍁AG businesses w/ communication services to fuel growth, achieve goals & drive profit

COMMUNICATIONS TO GROW YOUR BUSINESS ON
Magpie is dedicated to supporting 🍁agribusinesses and industry non-profits. Using our experience and knowledge of the science and business of agriculture we provide Communications Auditing, Core Messaging and Brand Identity, Strategy Development & Ex*****on, Writing and Design and Science Communication services. The Magpie team believes that exceptional communication solutions help our clients fuel growth, achieve goals and drive profit.

03/24/2026

From the get go creatives, dreamers, thinkers and community builders.

- missing some of our lovely team members (who were not born yet..!)

02/14/2026

Small team? Technical product? Limited budget? You still need marketing.

We start with a simple, no-pressure conversation to determine whether Magpie Group fits your needs, and we end with a plan customized to your budget and resources.

Swipe through to see our process.

Communications + Marketing FOR agriculture.

02/10/2026

Canada's Ag Day matters to us because we care about the people in agriculture.

We believe Canadian food and farming are an important part of the solution to the climate crisis and global food security, a responsibility shared by farmers and the agribusinesses that support them. We are incredibly proud to work alongside these people and help them share their stories and successes.

Today is a wonderful reminder of why agriculture matters.

Happy Canada's Ag Day ❤️

01/20/2026

Client Spotlight: Norheim Equipment Co.

Norheim Ranching partnered with Magpie Group to evolve its brand. What began as a side venture for their cow-calf ranch more than 15 years ago has expanded into three Saskatchewan locations, a team, extensive product lines, and a parts and service division. The name Norheim Ranching had outgrown its roots and no longer reflected what customers were coming to them for.

Norheim Equipment Co.’s identity marks a new chapter featuring a bold, gritty logo and a black-and-red palette that nods to the original brand. The tagline ‘Tough Built In’ reflects the determination Lee and Chelsea needed to establish a business from the ground up while farming, raising a family and working side by side. It also pays respect to their farm customers across Western Canada who raise livestock in extreme conditions.

Congratulations to Lee and Chelsea Norheim and the team at Norheim Equipment Co. on this next stage!

12/05/2025

"Being part of Magpie Group means getting to dive into technology and brand strategy. For me, this is the perfect blend of purpose and growth." Alessya Lautner, MA | Strategic Marketing Manager

Alessya helps organizations stand out, elevate their presence and communicate with purpose through science-based storytelling and data-informed strategy.

She brings curiosity to every project, pushing content from good to great. She uses her detail-oriented processes and research focus tactics to move copy and creative direction to each specific audience.

Every piece of content is analyzed and tested to ensure it drives results and reflects the goals behind your brand.

12/03/2025

"Every brand has a story worth telling. I help clients share theirs in a way that connects strategy, identity and purpose.”
Colette Willock, B.Comm | Communications & Business Development Manager

Colette brings unstoppable energy to every project; blending strategy, creativity and results that drive impact.

With years of experience leading national campaigns and major funding initiatives, she knows how to turn vision into results and brands into legacy.

Working with Colette, multiple brands have successfully transformed their brand presence into increased engagement and sales.

12/01/2025

"I'm passionate about Canadian agriculture and feel incredibly fortunate to work alongside businesses that champion and support our farmers.”
Jean Clavelle, PAg MSc | CEO & Founder

Jean is an agronomist who blends hands-on farming experience with academic training and a love for storytelling. Her focus is on the creation of strategic messaging to drive purposeful brand alignment. This business started because we knew agriculture businesses and producer groups didn’t have.

Her focus is purposeful brand alignment and data-driven communication that engages audiences, strengthens teams and turns investment into measurable growth.

11/28/2025

From complexity to clarity, Magpie Group uncovers the story behind your business.

Specializing in science-based storytelling, data-driven strategy and lead-generating campaigns, we partner with technical businesses in the AG, industrial and tech sectors.

Curious about getting results from your communication strategy?
Connect with Colette for a chat or a free quote: [email protected]

11/13/2025

Our team member, Alessya Lautner, Manager of Strategy and Marketing had some thoughts this week about scaling campaigns.

"I've noticed amongst marketers (and myself) the pressure to continue adopting automation and platforms for faster campaigns.

I like having these conversations and hearing who’s using what. But I think we sometimes skip over the key question...how do we keep up the speed without losing the mark? Is our critical thinking keeping up with the volume? What can we actually afford to sacrifice for higher output?

Last week I was stopped in my tracks by a few campaigns that just hit. You can tell. From the copy to the designer that the team took time to really execute their creative process. That’s becoming a bit of a guiding principle for me. It's not wasting time. I’m making sure everything aligns with the who and why's."

Photo courtesy of LeRae Shaw Photography ft. Maple the Schoodle

11/06/2025

Our team is growing! At the centre of everything we do, we keep one simple truth in mind: it’s humans on the other side of every decision.

We talk about audiences, personas and segments, but what really matters is how we listen, respect experience and create value before asking for anything in return from our audiences.

That mindset is what guides how we build our team, our strategies, and our relationships. Everything else naturally follows.

10/24/2025

I think sometimes when other agencies ask what Magpie is about, you can almost see them thinking: “Ag and Ag Tech… really?”

But what looks like niche to some? That’s our playground.

We are wrapped in science, curiosity and the drive to see our clients hit their goals and reach the next level. Because the work our clients do? It’s genuinely important. And honestly, it’s kind of awesome for our province.

So yeah. We get to do work we’re passionate about, with clients we genuinely admire.

10/16/2025

What happens when we build brand messaging with our clients?

It starts by talking to leadership and teams to understand the company’s true position, its clients, and the market it serves. Next comes research to uncover gaps or opportunities.

From there, concise language is crafted for internal and external messaging, ensuring clarity and focus.

The payoff? Alignment across strategy, communication, and action, so everyone knows the company’s story and can move forward with confidence.

The payoff for Magpie? Seeing important and innovative Ag and Ag Tech companies in our province crush their next goals.

Address

Saskatoon, SK

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+13063715568

Website

http://www.themagpies.ca/

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