03/24/2026
New name, visual identity, and website design for Saskatchewan’s Masonry community.
Sask Masonry (formerly Saskatchewan Masonry Institute) wanted to get away from the academic, institutional feel of their previous name and brand, and instead move toward something more contemporary and accessible while still maintaining their status and credibility.
To help them out, we clarified messaging around what Sask Masonry is (an industry organization, not a school), while creating a flexible identity system that could support growth, engagement, and ongoing communication.
View the entire case study on our website!