Digital marketing company specializing in search engines, social media and online opportunity, especially for film, TV & other screen media - www.veria.ca
Veria.ca is the brainchild of principal Annelise Larson. Since 1995 Annelise has been working in the field of digital marketing. Her focus is on internet search and social media, the invaluable resource of online data, and how to empower her clients, students and collaborators with the skills and knowledge most relevant to their target markets. She regularly teaches across the country on behalf of
such organizations as Telefilm Canada, Women in Film, the Independent Production Fund and the National Screen Institute and is highly sought after as a speaker at media festivals and conferences. Her ground-breaking online course Becoming a Storypreneur has been taught to media storytellers across Canada and in conjunction with Boost Hbg in Sweden. She also has planned and implemented digital strategies for clients of all sizes, across countless industries in the US and Canada over the past 20+ years. Everything she does is always grounded in the power of your audience, and how you can use the digital opportunity to know and serve them better.
11/13/2025
There's still time to register! Tomorrow, Friday, November 14, come join us for Women in Tech!
Connect with inspiring women and non-binary professionals in tech, share ideas, and celebrate innovation right here in Saskatchewan! 💻🤝
Hosted by Chantal Wagner from Global TV, with special guest Annelise Larson!
📆 Friday, November 14, 2025
⏰ Doors open at 5:00 pm
📍 Candle Span Room, Innovation Place, Saskatoon
🔗 Register for FREE: https://bit.ly/491RNFT
11/07/2025
🎮🎮🎮Hey Saskatoon! Come join me on Friday, November 14 for the Saskatchewan Interactive Media Association to talk Women (& Others) in Tech. I plan to spill the tea on my experience as a juror for the CMF Experimental & Commercial Projects funding programs for video games and other interactive fun! 🎮🎮🎮
🎉Hey Okanagan Valley peeps! I am coming to your neck of the woods...errr...valley (and one of my favourite professional communities) to teach an applied workshop as part of Learn About Film at the Kamloops Film Festival
🎬🎬🎬🎬🎬🎬🎬🎬🎬🎬🎬🎬🎬🎬🎬🎬🎬🎬🎬
This is an opportunity for new and emerging filmmakers to elevate their projects, learning what is needed to attract more funding and broadcaster support, and bigger audiences.
If you know of someone who would be interested and lives in the area, share the news!
I do love jury work. It is always a chance to learn and connect with brilliant folks who inspire me. And you get to help great projects take off and spread their wings.
Toronto, March 6, 2023 – The Canada Media Fund (CMF) today announced 37 interactive digital media projects selected to receive…
02/21/2023
HOT OFF THE DIGITAL PRESSES! Here is an article about my second big Telefilm Canada funded research project:
Futureproofing Canadian Film: Working Towards a Sustainable Feature Film Ecosystem
A major new report funded by Telefilm Canada looks at the challenges and opportunities presented by seismic recent changes to the film industry.
04/20/2022
Happy !
I'm not doing my usual film festival as there are too many funding applications I am helping with right now, to ensure there are future Canadian films to celebrate. Hoping to watch BEAN tonight on Crave though!
What are you watching to celebrate our national cinema?
National Canadian Film Day
06/23/2021
Well, well, well Mr Spielberg. I wonder if now that you are getting some of that sweet Netflix cash, you have changed your mind about VOD features eligibility for the ?
The deal represents a major victory for Netflix, which needs A-list talent on its roster to fend off growing competition from streaming rivals.
06/11/2021
Clubhouse curious? I know I am. Thinking of taking the plunge and this article helped clarify some of my thinking about this audio only social network
Are you Clubhouse curious, have FOMO or want to know what it is or how to get started with the Clubhouse App?? Then this post is for you.
06/10/2021
The pandemic has shaken things up & the industry needs to pay attention:
"4 reasons a return to theaters & moviegoing isn’t a sure thing.
1. The studios are calling the shots...
2. Streaming is king...
3. Older moviegoers are missing in action...
4. The theater business is not growing."
[PAYWALL]
A return to cinemas isn’t a sure thing.
06/09/2021
I am a big believer in using language strategically, but getting tied up in the number of times a keyword appears on a page is very old school. Good to hear John Mueller of Google agrees with my "writing with keyword awareness" approach to online content creation.
John Mueller answers a question about how many times to use keywords on a page and the value of words mapping to the topic
06/08/2021
[PODCAST] How to combine advocacy and entertainment to make a lasting impact
'Yellow Rose' producer Cecilia Mejia teaches us how to combine advocacy and entertainment to make a lasting impact in our communities
06/07/2021
There can be many special events in the life of a film. In fact, some wisdom says every screening should be "eventized"
Here are some good ideas for promoting those events:
In this comprehensive guide, you'll find a list of effective event marketing strategies on social media to boost your event success rate and sell more tickets
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Are you working on a film, TV show, web series, podcast, transmedia experience or video game? Do you need to add digital media and marketing expertise to your team? Do you want to apply for funding, attract investment or run a successful crowdfunding campaign? Do you need help with digital discoverability, promotion, audience development and/or distribution of new projects or your company’s back catalogue?
Since 1995 we have been successfully helping businesses of all sizes across many industries with our digital marketing expertise. And since 2010 we have specialized in strategies for the culture sector, with a focus on both scripted and documentary media storytellers.
Our founder, Annelise Larson, has worked with hundreds of writers, producers and other creatives to get financing for their work and to build sustainable businesses. As a former filmmaker herself, she respects the creative process but also knows that storytellers need to embrace digital entrepreneurial thinking (aka become a storypreneur) to find success.
Today’s marketplace has never been more competitive, but there has also never been more opportunity. Let us help you grow a business around the stories you tell.
![[PODCAST] How to combine advocacy and entertainment to make a lasting impact](https://img5.marketers1.com/945/525/4705559689455259.jpg)
