05/30/2026
Before you spend another dollar on ads — pull this number first.
What percentage of your customers from the last 12 months came back a second time?
If you don't know it off the top of your head, that's the problem. Most businesses chase new leads while 30–40% of their revenue potential sits dormant in their own database. These people already trusted you once. Reactivating them costs a fraction of acquiring someone new.
The money is already there. You just need a system to go get it.
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