AdCanada Media Inc.

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02/21/2025

The discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news advocacy is witnessing a significant legislative push.

Lori Henson from Rebuild Local News joins us to shed light on the efforts across various U.S. states aimed at bolstering local media through innovative policies.

Watch the full episode: https://www.adcanadamedia.ca/local-edge-episode-20-strengthening-local-journalism-how-u-s-states-are-supporting-media-innovation

Discover how these initiatives are fostering community engagement and supporting economic growth through local journalism.

For additional insights and data, visit: www.adcanadamedia.ca

02/07/2025

A recent study found that 85% of people still read local news, and it remains the most trusted medium. Ontario’s new policy directing 25% of government ad budgets to local publishers recognizes its vital role in keeping communities informed.

Stewart Grant with the Ontario Community Newspaper Association joins Local Edge to break down what this means for local media and democracy.

Watch the full episode: https://adwest.shoutcms.net/local-edge-episode-19-reviving-local-media-how-ontario-s-new-policy-leads-the-way

01/24/2025

On this episode of Local Edge, we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies.

Discover how this decision helps preserve trusted journalism, supports small-town newspapers, and fuels democratic dialogue.

Watch the full episode: https://adwest.shoutcms.net/local-edge-episode-19-reviving-local-media-how-ontario-s-new-policy-leads-the-way

This episode sheds light on the challenges and opportunities for small-town newspapers and local media professionals alike.

For additional insights and data, visit: www.adcanadamedia.ca

01/03/2025

Canadians coast to coast truly adore their pets! 🐾 Did you know rural Ontario spends $476M on pet food alone, while urban BC leads with $564M?

Ready to turn insights like these into actionable opportunities? Explore and today.

Visit adcanadamedia.ca to learn more!

12/19/2024

Explore the compelling world of storytelling within local journalism. Host Shawna Randolph sits down with Jennifer Henderson of Great West Media and Kurian M. Tharakan of Strategy Peak to discuss how powerful narratives influence community engagement and drive action.

Learn about the roles local newspapers play in building community bonds through stories that resonate deeply with audiences. Whether you're involved in marketing, community development, or simply have a passion for local news, this episode offers insightful perspectives on harnessing the power of storytelling to reflect and shape the community's voice.

Watch the full episode:
https://www.adcanadamedia.ca/local-edge-episode-18-local-impact-how-storytelling-drives-community-engagement

Join us for a deep dive into the art of storytelling and its impact on local journalism. Stay tuned and subscribe to Local Edge on your favorite podcast platform to not miss out on insightful discussions like this one.

For more detailed information and to connect with the vibrant world of local advertising and marketing, visit www.adcanadamedia.ca

11/22/2024

🎧 Tune in to Local Edge for an engaging conversation with Grant Ainsley, a former Alberta journalist turned media strategist!

Dive into a thought-provoking discussion on why local news outlets often earn greater trust than big media giants or social platforms. Explore the critical role they play in strengthening community connections and ensuring transparency.

Don’t miss these valuable insights—watch the full episode here: https://www.adcanadamedia.ca/local-edge-episode-17-trust-in-local-media

11/09/2024

Tap into Ontario's video gaming market! 🎮 Did you know rural households spend $38 per household, while urban ones spend $35 per capita each year?

Get insights like this to unlock targeted opportunities! Discover more with and .

Learn more at adcanadamedia.ca

10/21/2024

Join us on "Local Edge," for a special episode featuring a lively discussion with Jeff Beardsworth, CEO of ADCanada Media, and former Alberta journalist turned media relations specialist, Grant Ainsley.

Discover insightful perspectives on why local news outlets may hold a higher trust quotient compared to larger media conglomerates and the unpredictable realm of social media.

Tune in to understand the unique challenges and responsibilities of local media in fostering and transparency.

Watch the full episode: https://www.adcanadamedia.ca/local-edge-episode-17-trust-in-local-media

For additional insights and data, visit: www.adcanadamedia.ca

10/02/2024

Join us on Local Edge as Jeff Beardsworth, CEO of AdCanada Media Inc. , shares expert insights on using data to effectively target ads across Canadian communities. 🇨🇦

🔍 Discover tools that pinpoint the perfect market segments and learn about the demographic differences impacting your campaigns.

Watch now: https://bit.ly/3A1Y84s

09/18/2024

Did you know rural households in Manitoba spend approx. $61 per capita on healthcare services? Are you reaching your market effectively?

Discover and to fine-tune your approach.

Learn more at http://adcanadamedia.ca 📊

09/10/2024

Tune into Local Edge to explore the transformative power of data in crafting localized ad campaigns across Canada. Industry expert Jordena Kraut, Director of Media and Online Marketing at 6P Marketing, reveals how targeted data sources can amplify the reach and effectiveness of your marketing efforts. Discover the keys to connecting authentically with diverse Canadian communities in this insightful episode.

Watch the full episode: https://bit.ly/4dYiF96

08/10/2024

Discover the power of localization in advertising on Local Edge, where industry experts reveal how tailored, community-focused campaigns can transform your marketing efforts. Tune in to uncover the power of engaging small communities effectively and boosting your ad impact across Canada.

In this episode, Jordena Kraut, Director of Media and Online Marketing at 6P Marketing, explores dynamic strategies that bring local advertising to life.

Watch the full episode - https://bit.ly/3A1Y84s

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