Charming Pen

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Charming Pen Content strategist specializing in content optimization, blog updates, Pinterest strategy, and practical marketing advice.

From Basic to Full Pinterest Management I offer many services for small businesses looking to increase their reach.

What if Pinterest is already showing you relationships around your recipe that you haven’t thought to research yet?That’...
09/21/2026

What if Pinterest is already showing you relationships around your recipe that you haven’t thought to research yet?

That’s one of the reasons I use Pinterest Related Pins when I’m developing strategy for food content.

I’m not opening Related Pins and simply copying keywords.

I’m looking for patterns.

If I’m working with a pumpkin muffin recipe, I might see recurring relationships around fall baking, pumpkin puree, make-ahead breakfasts, freezer breakfasts or Thanksgiving breakfast ideas.

When those relationships repeat across independent Pins, they become research leads.

Then comes the important part: does the recipe actually support that positioning?

If it does, I can investigate search demand and decide whether that relationship deserves its own Pin positioning, title, overlay or description.

If it doesn’t, I leave it alone.

I call this process Related Pin Analysis (RPA), and it’s one of the research layers I use when developing Pinterest strategy for food bloggers.

Because sometimes the opportunity isn’t another variation of the keyword you already know.

It’s a completely different reason someone might be looking for the recipe.

I broke down my full process on the blog.

⋆｡°✩ Pinterest is still growing ✩°｡⋆And that growth creates opportunity for food bloggers, recipe creators, crafters, an...
08/05/2026

⋆｡°✩ Pinterest is still growing ✩°｡⋆

And that growth creates opportunity for food bloggers, recipe creators, crafters, and creative business owners who want their content to keep being discovered.

⌕ Pinterest is not simply another social platform to keep up with.

It is a visual search and discovery platform where people actively look for ideas, save what inspires them, plan future purchases, and return when they are ready to act.

↗ But building an effective Pinterest presence takes more than occasionally publishing a graphic and hoping it gains traction.

It takes:

✦ thoughtful strategy
⌕ keyword and audience research
◫ strong, scroll-stopping creative
↻ consistent publishing
⌁ ongoing analysis and adjustment

Whether you are starting from scratch or already have an account that is not producing the results you expected, you do not have to figure everything out alone.

⟡ Starting from zero?

You can build your account correctly from the beginning, with clear foundations and a strategy designed around your content, audience, and goals.

↻ Already using Pinterest?

You may not need to start over. You may simply need stronger direction, better creative, or someone consistently managing the work behind the scenes.

⌁ Now is the best time to audit your Pinterest account and prepare it for positive growth in Q4.

An audit can uncover weak keyword targeting, missed seasonal opportunities, underperforming creative, inconsistent publishing patterns, and content that deserves another chance to reach the right audience.

⋆˚｡⋆ The work you do now can help position your account for stronger holiday discovery, seasonal traffic, and year-end momentum.

Sometimes the smartest investment is getting the right support behind the content you have already worked so hard to create.

Your content deserves more than random posting.

✧ It deserves a Pinterest strategy behind it.

↗ Ready to start building or make your current account work harder?

🚨 **Pinterest just revealed something big about how new Pins get discovered.**If you've ever felt like your brand-new Pi...
08/04/2026

🚨 **Pinterest just revealed something big about how new Pins get discovered.**

If you've ever felt like your brand-new Pins don't stand a chance against content that's been circulating for years, you're not imagining it.

Pinterest researchers recently published details about **PinEqualizer**, a system designed to reduce the "cold start" problem for new Pins.

Here's what that means...

📌 **Before:**
Older Pins had a huge advantage because they already had:
• Click history
• Saves
• Board relationships
• User engagement
• Strong prediction data

New Pins had none of those signals, making them much harder for Pinterest to evaluate.

📌 **Now:**
Pinterest says it's been rolling out technology that helps evaluate **new content based more on the content itself**, instead of relying so heavily on historical performance.

That means your:
✅ Image
✅ Overlay text
✅ Pin title
✅ Description
✅ Landing page

all matter even more from the very beginning.

This doesn't mean every new Pin will suddenly go viral.

It does mean Pinterest is actively working to give fresh content a better opportunity before engagement data exists.

# # # What this means for food bloggers and creators

Instead of trying to game the algorithm...

✔ Make your recipe or article crystal clear.
✔ Use overlays that describe exactly what's on the page.
✔ Give Pinterest a strong visual and semantic signal immediately.
✔ Focus on real differences between Pins instead of changing only a few words.

The easier Pinterest can understand your content, the better chance it has during those first critical impressions.

This is one of the clearest signals yet that Pinterest wants to reward **quality, understandable content**, not just old content with years of engagement.

Have you noticed newer Pins getting traction lately? I'd love to hear what you're seeing. 👇

One sentence in Pinterest's latest announcement really caught my attention:> "The future of discovery won't be driven by...
06/26/2026

One sentence in Pinterest's latest announcement really caught my attention:

> "The future of discovery won't be driven by keywords alone. It will be shaped by context, taste, and trusted recommendations."

That got me thinking.

For years we've optimized Pinterest with keywords. I don't think keywords are going away—but I do think we may need to think beyond them.

Instead of asking:

**"What keywords should I add?"**

Maybe start asking:

• What is this?
• What makes this version different?
• When would someone be looking for it?
• Why is this the right answer?

Take a no-bake Biscoff cheesecake.

Instead of only saying it's a cheesecake, tell Pinterest it's:
✨ no-bake
✨ make-ahead
✨ cookie butter filling
✨ chilled overnight

Those aren't just keywords. They're attributes that help explain *when* and *why* someone would choose your content.

Ask Pinterest is still invite-only, so we'll have to see how it evolves. But Pinterest's own messaging makes me think context and intent are going to matter more than ever.

What are your thoughts? Are you changing how you write your Pinterest descriptions?

📝 One thing I've learned working with Pinterest is that not every traffic opportunity requires creating something new.So...
06/26/2026

📝 One thing I've learned working with Pinterest is that not every traffic opportunity requires creating something new.

Sometimes the opportunity is sitting in content you already have.

If a blog post is already earning impressions in Google, ranking for relevant searches, or performing well on Pinterest, it's often worth revisiting.

Adding new information, improving weak sections, updating keywords, or making the content more useful can strengthen an asset that's already working.

From a Pinterest perspective, refreshed content can also create new opportunities for fresh pins, new keyword angles, seasonal positioning, and additional distribution.

Don't get me wrong—I still believe in creating new content.

But before publishing your next article, it might be worth asking:

✨ What content already has traction?

✨ What content still has potential?

✨ What content deserves a second look?

Sometimes your next growth opportunity isn't a new post.

It's a better version of an existing one.

Have you updated any older content recently?

📌 The biggest hazard of working with Pinterest clients?❤️ Caring a little too much.What starts as "I'll just take a quic...
06/24/2026

📌 The biggest hazard of working with Pinterest clients?

❤️ Caring a little too much.

What starts as "I'll just take a quick look at this account" turns into auditing old content, refining keyword lists, reviewing analytics, and trying to understand why certain pins take off while others don't.

📊 One minute I'm checking performance.

🔍 The next I'm digging through search trends.

📝 Then I'm updating keyword lists and looking for content opportunities.

Before I know it, half the day has disappeared because I spotted something interesting and wanted to understand it better.

The funny thing?

I genuinely enjoy it.

I love finding patterns, uncovering opportunities, and helping clients get more from content they've already worked hard to create.

✨ There are definitely worse problems to have.

Anyone else have a work habit that starts as five minutes and somehow turns into three hours? 😄

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