08/26/2026
Google just made the message pretty clear: you don’t need a completely separate SEO strategy just to appear in generative AI responses.
John Mueller from Google recently said:
“From our POV there’s nothing really special you need to do for generative AI responses in search.”
And this lines up with Google’s broader guidance: strong SEO fundamentals still matter for visibility across traditional Search, AI Overviews and AI Mode.
That means the fundamentals aren’t disappearing.
Technical SEO.
Crawlability & indexability.
Helpful, intent-focused content.
Clear site structure.
Topical authority.
Internal linking.
Strong entity and brand signals.
Original, trustworthy information.
The search experience is changing — but good SEO is still the foundation.
And this is exactly how we approach SEO at GrowMinion.
AI-search visibility isn’t treated as some random add-on we suddenly started selling because “GEO” became popular. The work that helps a business become understandable, authoritative and discoverable across modern search is already built into our SEO work tasks.
We’re optimizing for where search is going, while keeping the fundamentals that Google itself continues to emphasize.
Want to see the checklist our team follows?
Comment “SEO” and I’ll send you the checklist.
Source: John Mueller, Google; Google Search guidance on generative AI features.