Charm and Gusto

Charm and Gusto We are a small design studio based on the Sunshine Coast, responsible for leading the creative and marketing work for a variety of clients – big and small.

05/08/2026

Packaging does more than hold a product. It shapes perception, builds recognition, and influences what people reach for. From beverages and wellness brands to skincare, food, and specialty goods, we create packaging systems designed to stand out on the shelf and feel cohesive everywhere your brand lives. If you’re building a product brand and need help bringing it to life, we’d love to chat.

05/06/2026

We’re thrilled to launch the new brand and website for Firestarter Consulting. From logo and brand assets to website design and build, this project was all about capturing the energy, clarity, and confidence Heidi brings to her work in the hospitality space. With deep industry experience and a sharp eye for guest experience, operations, and ex*****on, she’s the kind of partner you want in your corner. If you’re looking to elevate your hospitality offering, streamline your operations, or refine your guest experience, she’s your person.

04/10/2026

New work in motion ⚡️

We partnered with Rennie to bring Signal to life through a bold transit campaign now rolling out across Vancouver. With a year of free transit on offer, the creative needed to move - literally. Enter the squiggle: an animated line inspired by SkyTrain routes, weaving through the story to connect home, city, and everything in between. A simple idea, brought to life with rhythm, movement, and a bit of play.

A trusted builder on the Sunshine Coast, Habetin Homes is known for crafting high-quality homes with care, integrity, an...
11/05/2025

A trusted builder on the Sunshine Coast, Habetin Homes is known for crafting high-quality homes with care, integrity, and lasting value. We recently partnered with their team to refresh their brand identity—retaining the familiar core colours while introducing a refined, modernized logo that reflects the company’s growth and craftsmanship. The refreshed identity was carried through to a cohesive new website, marketing materials, and a custom logo animation designed to bring the brand to life across social media and digital platforms. Check it out!

A trusted builder on the Sunshine Coast, Habetin Homes is known for crafting high-quality homes with care, integrity, an...
11/05/2025

A trusted builder on the Sunshine Coast, Habetin Homes is known for crafting high-quality homes with care, integrity, and lasting value. We recently partnered with their team to refresh their brand identity—retaining the familiar core colours while introducing a refined, modernized logo that reflects the company’s growth and craftsmanship. The refreshed identity was carried through to cohesive marketing materials and a custom logo animation designed to bring the brand to life across social media and digital platforms. Check it out!

When Article, the beloved direct to consumer furniture brand, opened its first physical store in Vancouver, they wanted ...
07/30/2025

When Article, the beloved direct to consumer furniture brand, opened its first physical store in Vancouver, they wanted to bring their modern digital brand to life in a bold and intentional way.

We translated Article’s visual identity into the physical space, using their iconic coral as a vibrant anchor throughout the store. From signage to hang tags and in-store graphics, every element was designed to feel intuitive, elevated, and unmistakably Article, creating a seamless shift from screen to space.


Tucked into a quiet corner of Burquitlam, Rouge is a boutique collection of townhomes brought to life through a bold, de...
07/24/2025

Tucked into a quiet corner of Burquitlam, Rouge is a boutique collection of townhomes brought to life through a bold, design-forward brand. We developed the project from the ground up, starting with naming, logo, and visual identity. We then carried it through to every detail, including a custom brochure with spot gloss and premium finishes, stylized floorplans, feature sheets, and a modern neighbourhood map. Rouge has a seamless blend of edge and elegance, designed to stand out.

We’d like to take a moment to spotlight one of our favourite projects from last year: the brand identity for Osprey, a f...
07/23/2025

We’d like to take a moment to spotlight one of our favourite projects from last year: the brand identity for Osprey, a fine dining destination at the water’s edge on the Sunshine Coast.

We started with the name and logo, crafting a brand identity anchored by an original winged-woman illustration. Inspired by nautical figureheads and the idea of a protective spirit of the sea, she represents strength, beauty, and grace — all qualities that echo throughout the Osprey experience. The logo is paired with a refined serif wordmark, creating a balance of elegance and edge.

From concept to ex*****on, this was a dream collaboration. If you haven’t had the chance, we highly recommend a visit. The food is as artful as the view.

We've got all the write stuff at the shop right now. Come pop in!
07/22/2025

We've got all the write stuff at the shop right now. Come pop in!

Introducing Westward, a vibrant new masterplanned community on the Sunshine Coast, launching phase one with a limited co...
07/21/2025

Introducing Westward, a vibrant new masterplanned community on the Sunshine Coast, launching phase one with a limited collection of 12 townhomes.

We began with the name and logo, building a refined brand identity rooted in place and perspective. From visual tone and narrative to signage, print, and digital, every touchpoint has been crafted to bring the vision to life.

Address

25C 5755 Cowrie Street
Sechelt, BC
V0N3A8

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+1 604-837-3636

Website

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