YEG Consulting

03/04/2023

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A draft of an internal strategic planning document states Salesforce has had "delays in M&A integration" and shows detailed plans to remedy that.

03/31/2019

Do you follow Tim Ferriss? If so, what do you think about this podcast?

Tim Ferriss's advice on starting a business or podcast | Tim Ferriss SUBSCRIBE: http://bit.ly/1dSzTkW About Tim Ferriss: Tim Ferriss is one of Fast Company’s...

03/28/2019

Have you been blogging?

By giving advice in an informative tone and not sounding salesy, you can increase your credibility and establish yourself as an expert in your field. Also, blogging once or twice a week will drastically help your SEO which can lead to more traffic and hopefully more conversions! Just make sure your blog has a call to action!!

03/16/2019

Knowing your audience is critical for successful digital marketing! Here are some great tips for understanding who your target audience is:

Who are they (age, location, gender)?
What do they do (likes, hobbies, employment)?
How can you help them do it better?

03/08/2019

WEBSITES STARTING AT $100!!

Do you need a website or does your website need an overhaul? If so, send us a message to see how we can help! Our base model websites start at $100!

03/01/2019

When you're creating your Facebook ads ensure you always have a goal in mind!

There are different types of campaigns you can run. If you want more website visits then you can do that; if you want leads or conversions then you can run ads for that as well!

Here are ten quick tips for running Facebook ads:

1. Have a goal in mind
2. Know and target your audience
3. Use Eye-catching images
4. Know what to say (and what not to say)
5. Don't sound like an ad
6. Leverage A/B split testing
7. Install Conversion Pixels
8. Start Re-targeting
9. Have a healthy budget
10. Develop landing pages

02/28/2019

Big news coming from Tesla today!

The once promised $35K Model 3 will now be available! With a shorter range and new interior, Elon Musk's vision for a standard electric car is finally becoming a reality.

Additionally, Tesla will move all sales online and you'll be able to order a Tesla from your phone in about 1 minute!

What are your thoughts on Tesla and the electric car revolution??

The company's shares were halted and Tesla suspended all orders on its website ahead of Thursday's news and redirected users to a page teasing a mystery announcement CEO Elon Musk promised to reveal at 5 p.m.

02/27/2019

A lot of people have a great business idea but forgot to come up with a marketing plan. In order to get business you'll have to spend some marketing dollars. Very rarely will you be able to generate lots of sales with little to no money spent on marketing.

It's so important to come up with a marketing plan and outline what avenues you'll use for marketing. Here is a great article as to why you should implement a digital marketing strategy in 2019!!

These are the essential ingredients of a digital marketing strategy, and they will help you plan manage and optimise your digital media marketing.

02/27/2019

Here are five good tips for good website design!

1. Keep your homepage minimalistic and free of clutter
2. Design with visual hierarchy in mind
3. Create easy to read website content
4. Ensure your site is easy to navigate
5. Stay mobile friendly

Contact us for a free website consultation or even a free website!

02/25/2019

Do you often visit websites and think "wow this is not very good"? Why do you think that? What is it about the website that makes it difficult to navigate, visually unappealing, etc.? Its still crazy to me that with so many resources at our fingertips websites are still so poorly designed.

Here is a good article with some tips as to what not to do in your website. Below is a list of some of the golden roles of good website designs!

- An easy to understand navigation
- Proper use of animation
- Good color scheme
- Clean layout
- A visually appealing interface
- Choosing a design that is appropriate to the topic or theme
- Keeping design elements and content organized

This article discussed 10 bad web design examples and common errors to help website designers know the difference between good and bad web design better.

02/21/2019

Are you optimizing your website for mobile devices?

Over 80% of internet users regularly browse using their mobile device or tablet. Additionally, Google is now ranking sites that are optimized for smaller screens higher on their search engines.

People who are using your website should be able to find information quickly and easily. This should be even more important when your optimizing your website for smaller screens! People don't want to have to scroll through your website on their phone just to find a simple piece of information. You should also use larger font for smaller screens as reading tiny font on small screens is not fun (even for us young folks)!

If you don't know how to optimize your website for mobile then send us a message!

02/17/2019

At YEG Consulting we're constantly learning and studying new trends in the digital marketing space. We do this in order to help you get ahead of the competition and to ensure your business is reaching its full potential.

Here's a good article that discusses the upcoming digital marketing trends for 2019!

1. Social Media Will Get Controversial
2. Videos Will Be Refined For SEO
3. Geo-Marketing Will Expand
4. Email Marketing Will Get Personal
5. New Technologies Will Rise

Making sure your email content is personalized and optimized is extremely important.