Triple E Marketing

Triple E Marketing Facebook Ads, Google Ads, SEO, Social Media and Messenger. Triple E Marketing strives to help local businesses with their digital marketing problems.

Over and over I hear, "I've tried Facebook ads, they don't work in my industry." Or, "Facebook ads suck."The truth is p...
01/13/2020

Over and over I hear, "I've tried Facebook ads, they don't work in my industry." Or, "Facebook ads suck."

The truth is people all over the world are taking advantage of the platform and it's 2.3 Billion users. They are maximizing the ability to laser target their audience, and use other platforms to help their campaigns get fantastic returns.

So why are your ads not working?

Well, you probably don't understand how the system works. Like many others, you might be treating Facebook like traditional marketing.

But Facebook doesn't work like that. Its a social platform, and cramming the same ad in someones face over and over doesn't work. Especially if the ad copy sucks or the creative is boring.

"My cousin does it for me and she got me 2 new leads this month"

Your cousin sucks.

If you are doing it right you should be so busy you are handing clients to your competitors, or better yet hiring them. It takes some knowledge and hard work to make your ads perform.

If you think you just post an ad and sit back and wait, then you are better spending your money on tickets to a drunken monkey fight or something. At least you will get value.

I know it sounds harsh. But it's the truth. Do yourself a favor, read, learn, practice. Or hire someone that already has.

I can probably watch a Youtube video and "learn" how to rebuild my transmission. Will I do it quickly and efficiently? probably not. Will I make mistakes? Most definitely.

But that is why we pay a mechanic $125/hr or whatever. We are not paying for the hour, we are paying for the years he put in developing those skills.

So before you say Facebook ads don't work, you should give them a proper chance.

Christmas is coming and Black Friday is almost here. If you haven’t started pushing your campaign yet you better get sta...
11/12/2019

Christmas is coming and Black Friday is almost here. If you haven’t started pushing your campaign yet you better get started.

Get that ball rolling right now! Shout from the hill tops and get the word out. If you wait until the day arrives it is already too late.

Get the word out and then retarget the people who showed even a little bit of interest. Then narrow it down again. And keep this process going, feeding the funnel with new people.

And when Black Friday hits, BAM! Drive it home to that audience with your deals and watch it come off the hook!

11/11/2019

“My ads aren’t working!!”
Ok. There is a fix. Don’t freak out. And it is likely not as hard as you thought.
You see, a lot of ads that fail are failing because you are reaching a cold audience. There is nothing wrong with that. It’s normal. But you need to move the cold to warm and eventually hot 🔥.
“How do I do that?”
Glad you asked.
Retargeting. If 1000 people see your ad and only 300 show any sign of interest, you need to hit up those 300 (those are the warm ones). Then of those 300 only 50 become clients or complete a sale. The 50 are the hot ones.
You just need to filter out the ones that are ready. That is done by retargeting.
It’s called a funnel. And it is a very important part of advertising online.

Stay tuned for more tips. I will dive into the each part of the funnel in later posts.
If you have questions or comment you know where to put them. 👇

11/08/2019

Are you using Facebook ads? Are they not performing very well? There is a reason for that.
Well there could be several reasons for that. But there are fixes and your ads could be killing it!!
Retargeting is a massive part of making your ads pay off. And chatbots are a fantastic way to assist people down a funnel.

7 Reasons why You Should Invest in Chatbots It became very essential nowadays for business to keep in touch with their c...
10/16/2019

7 Reasons why You Should Invest in Chatbots

It became very essential nowadays for business to keep in touch with their clients to serve them better their services. Clients felt with many issues that need to resolve by the company. These companies now started to think of chatbots that assists them lot better rather than to attend the phone calls or chat mediums. Now industry fully depends on customer services which are revolutionized. Clients like to get advice when they buy something and chatbots helps them in this case.

What are Chatbots?

Chatbots are the kind of computer program that gives the real experience of conversation or chatting with the clients. The chat interface lets chatbots to communicate with the users. Even it is almost applicable to use with all popular messaging apps. Chatbots recognize well the written and spoken text and translate its exact meaning. It fetches necessary information and provides it to the clients. Now chatbots are accepted as the future of better customer services and management as well.

Chatbots Technologies

There are two chatbot technologies used named as command based chatbots and AI based chatbots.

Command Based Chatbots- It is based on databank where the replies and heuristics are stored. Bots respond to the selected answers that link with the queries. These chatbots are unable to build a new text. It can reply for the limited set of queries so the manual assistance will be required for the intricate queries. It is bounded with the functions and cannot execute function which is outside of the code. Chatbots understand first the queries to answer. It takes use of dynamic search and template search to understand and reply to queries.

AI Based Chatbots- It responds on unclear queries. This chatbot make replies from scratch by taking use of natural language processing. This chatbots became much smarter with time era and learnt from the past queries and answers.

7 Reasons to Invest in Chatbots
Think over communication knack of the consumers- Messenger services are broadly enhancing in these recent days. People like a lot to use of WhatsApp, Facebook Messenger, Twitter or such kind of apps on a regular basis. Its use is not just limited to text the messages to people, but they can also use this social app for several purposes. Consumers use chatbots which are the communication channel to have the best experience of chatting. Online channels like chatbots help you to converse effectively with customers that simplify the given task.

Guarantee users an exceptional experience-Chatbots use the natural language process that makes users to ask their query with a natural way and converse with chatbot as they interact with their friends and colleagues. These chatbots makes easier for users to get the proper information what they look for. Websites and Apps create so many steps to get into the desired information and that is not an actual way to have info as it consumes your valuable time.

Shorten info research of users- Chatbots shorten the information, research of their customers. It solves their queries within time with proper solution what their customers needed. It gives quick response to users so they do not feel about wasting their precious time.

Relevant information to be given for valuable customers- Websites and Apps do not have intuitive information and these mediums can easily daunt them. These chatbots came with the functions of communication that helps to get the relevant information of any query. Users get easier with this mode when they receive the solutions without making any efforts. It helps you by filtering the option and chooses the best one for you. It does not show any passive user experience as websites and app shows.

Build personal user experience- Chatbot assists you to build a personal user experience. It is completely depends on what kind of query users ask then the solution also will be different from the chatbots. Though these bots are artificial intelligence based but learnt always with every interaction from the users. It lets your business to give a wonderful experience to each user and in result, it builds a positive image.

Create more attention for the business- Chatbot is really an advanced and amazing technology for users. It helps to develop more attention for the business or brand. In recent days, people get bothered by using of Apps but Chatbots are in a trend that is spreading around the globe. It gives fast response to the customers of a particular company.

Customer service operates 24*7- It is the big advantage of chatbots as these are constantly available. Chatbot offers round the clock customer support to the users hassle free. There is no any requirement of employees in the office as they do not suffer with the limitations of human agents. It takes a load of the customer support team. Chatbot taking care your need of communication 24*7 and reduces your all efforts.

More & more people are using Messenger to connect with businesses. Are you keeping up? Let’s be honest, you have a busi...
09/20/2019

More & more people are using Messenger to connect with businesses. Are you keeping up?

Let’s be honest, you have a business to run. You don’t want to have to answer messages all day. Your time is valuable.

🤖 Bots can be used to automate a lot of responses. They can be used to direct your customers where you want, answer questions and even schedule appointments.

Don’t get me wrong. There is always a place for a human interaction and it doesn’t make sense to automate absolutely everything. Some things NEED a real person.

However, there is a tremendous amount of work that can be done for you and it can all happen in the background.

Triple E can help you automate your messenger account or give you the tools to do it yourself. Comment below 👇👇 to get more information!!

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