Win With A Story

Win With A Story Strategic Storytelling for Marketers and Business Leaders.

Why storytellers are thriving in the digital economy, and a great example of how Air Bnb used 5 complimentary digital ta...
12/03/2018

Why storytellers are thriving in the digital economy, and a great example of how Air Bnb used 5 complimentary digital tactics to tell a powerful story around 1 simple idea.

With entire industries now investing in digital transformation initiatives, new opportunities abound for those with the ability to spin a good yarn. Here are some reasons why storytellers and storytelling are thriving in the digital economy.

Storytelling Tip: "The Mirror Moment"Understanding what James Scott Bell calls the "mirror moment" will help you turn yo...
11/27/2018

Storytelling Tip: "The Mirror Moment"

Understanding what James Scott Bell calls the "mirror moment" will help you turn your founder story into a narrative that pulls your audience in and makes them root for your success.

Today we’re welcoming bestselling author and brilliant writing coach James Scott Bell to Writers Helping Writers. James has created a unique writing method that solves the “plotter or pantser” dilemma when it comes to structuring a novel, so please read … Continue reading →

Why your business needs a powerful story to grow:  "Companies that convey purpose and value can outperform their counter...
11/27/2018

Why your business needs a powerful story to grow: "Companies that convey purpose and value can outperform their counterparts in stock price by a factor of 12".

Why storytelling is a powerful business tool, and a skill that every business that wants to build an influential and lasting brand should master.

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