Birch & Bud Design Co.

05/20/2026

Did you hear Google released a new report on getting found in AI search? It’s all over the seo-verse.

Basically - just keep doing what you’re doing (assuming it’s correct). GEO isn’t a magic wand.

The Cole’s notes:

- share your expertise loud and proud
- be genuinely helpful and provide info and resources your ideal clients actually need
- read as trustworthy and knowledgeable not a keyword stuffing robot
- use FAQs, strategic design with hierarchy and copy, and scatter yourself around the inter web

Comment SEO and I’ll send you right to this blog post in full where you can read more + grab a free seo checklist to check your basics!

Or, just head to my bio and check out allll the latest posts.

05/11/2026

‘You can’t wait for the action to come to you, you need to create it’ — me, all week during hockey tryouts to my son.

Lovingly, the same applies as a TA. Your host agency can hand you all the training, support and connections, but it’s up to YOU to make your business successful.

That means:

✨ attending in person and virtual supplier trainings that appeal to you to gain knowledge and certifications
✨ learning about sales and marketing on your own time so you can attract clients and close sales
✨ joining FB groups, associations and memberships
✨ reading industry news + listening to podcasts to know what’s happening
✨ investing in your business like it’s a real business - not a hobby
✨ do the inner work to get your mindset right around planning fees
✨ take some crappy bookings to learn what you don’t like and get some client experience

No one is going to hand you a successful business — whatever success means to you. There has never been more info availabe to be successful (blessing and curse).

Figure out what you want your business to look like, and start taking steps to get there. If you don’t know the answer it’s a google away — or maybe my shop or blog 😜

05/08/2026

If you’ve ever sat down to write something, staring at a blank screen wondering where to even to even start, finding something to ground your copy in is a helpful place to start.

There are six brand voice archetypes I’ve defined that parallel well for across travel advisors.

Think of these less as categories and more as the pattern underneath how you naturally think about the work. Finding yours isn’t about picking one. It’s about recognizing the one you’ve already been.

Most advisors are a blend, but one of them usually leads.

When you don’t know which one’s yours, you default to the middle, and the middle is where every advisor’s copy starts to sound the same.

Swipe through and see which one feels like you.

✨ If you want to actually figure yours out, check out the Voice Discovery Guide or Voice Discovery Claude skill - a conversational version of the guide. 

🛍️ Find both in my shop, now 20% until May 8th!

05/07/2026

There’s a specific feeling that happens when you share your website link and immediately blurt ‘it’s a WIP!’ while cringing inside.

You tell yourself you’ll invest or fix it when you’re more established, or get better photos, or things slow down.

But kind of like kids — there’s never a right time.

While you’re waiting, clients try and find you or land on your website forming an opinion on you. If what you offer doesn’t mirror your experience, you’re losing out.

If you’re not ready to jump into custom design, a semi custom website, a DFY project where we start with a template the next best thing.

And if you’re a DIYer by choice or need, start with a template that’s designed on a solid framework, with one of these template shops!

Need a hand, connect with me via bio 🖇️

05/06/2026

Heyyy you 👀 I see you trying to figure it all yourself, piecing bits and pieces from ‘successful’travel advisors.

Launching yourself into a brand new career, maybe mid life or mid extended mat leave. You don’t have a lot of money to spend, but want to look profesh — and have a system to act like it too.

The tools + resources I created are for you. The shop has digital downloads to help close the gap you’re feeling. And the entire shop is 20% off to celebrate YOU!

Shop link and bio to find what you need. But don’t wait - you might forget!

05/04/2026

If you’ve been thinking of levelling up your client experience or process, getting clarity on DIYing a website or honing in on your brand voice or client, I’ve got something for you - and they’re all on sale!

To celebrate you, I’ve discounted EVERYTHING in my shop.

Now 20% off, May 4 to 8th. Comment SHOP and I’ll send over the link, or in bio, obvs.

Don’t see what you need? Share and I’ll put it on my list to create!

05/03/2026

Everything in my shop was made specifically for travel advisors — not adapted from generic business advice, not written by someone who’s never been where you are.

Here’s what you’ll find inside:

✨ Client Clarity Kit: closes the gap in positioning — who am I actually for?

✨ Website Content Guide: closes the gap in presentation — what does my site actually need to say?

✨ Voice Discovery Guide/Skill: closes the gap in communication — why does my writing not sound like me?

✨ Welcome & Service Guide: closes the gap in client experience — why do I keep repeating myself?

✨ Client Journey Checklist: closes the gap in process — why does every booking feel improvised?

I spent 15 years as a travel advisor & team lead before I pivoted to design. So when I build something for this industry, it’s not guesswork . I know the inquiry process, the fee conversation, the client who ghosts after the proposal.

The shop has tools built specifically around that.

And this week they’re all 20% off for Travel Advisor Appreciation Month! Starts May 4th, ends May 8th!

05/01/2026

Sometimes something happens and you sit back and realize how much you’ve grown.

That’s what is all about though. Becoming the best version of ourselves, but still showing up even when it’s messy.

Anyway, TGIF, enough about me.

Since I’m a nice person now, I’ll be celebrating Travel Advisor Appreciation Month with 20% off my shop — all next week. Stay tuned ✨

01/21/2026

Adding a blog to your Squarespace website isn’t about posting constantly or chasing what’s trending.

It’s about creating a clear, intentional space that supports your business, attracting the right clients, building trust, and showcasing how you think about your industry.

This guide walks through how to approach blogging strategically, from categories and structure to SEO basics and realistic publishing rhythms, all from a web designer’s point of view.

Read the full post ↓

Adding a blog to your Squarespace website isn’t about posting constantly or chasing what’s trending. It’s about creating a clear, intentional space that supports your business — attracting the right clients, building trust, and showcasing how you think about your industry.