Paradise Brand Club

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St. John's , NL
Paradise Brand Club

Set your business apart with customized, visually appealing branding and web design. 🌻

02/06/2026

hi! ❤ spring bookings are open 🌷

i’ve been quiet because it was such a busy winter around here! things booked up fast, so i wanted to give you first dibs on my spring project availability.

if you’ve been thinking about a rebrand or new website, now is the time to apply. i’d love to get you launched before summer!

www.paradisebrandclub.com

12/28/2025

Shoutout to everyone that hired a professional designer or artist this year instead of taking the easy route.

This is a touchy subject right now but……. AI’s impact on graphic designers has been bordering on catastrophe.

I mean, why work with a professional when you could just automatically generate a logo in 10 seconds?

(Hint: if you choose the right designer, you’ll stand out amongst every other Frankenstein-ed, plagiarized, AI-generated logo in your industry…. But I digress)

I’ll admit.. when it comes to speed, AI has us beat. But it doesn’t have the creativity, context, and eye for style that a brand designer has.

Good quality takes time.

Thanks for choosing a human this year. And thank you to my amazing clients who take creatives seriously and understand the value of supporting a human-owned business. ;)

11/17/2025

here’s the thing: in newfoundland, we love to complain about the fog, yet we somehow miss it when we’re away.

that’s what this project was all about. it’s one of my favourites yet and i’m so excited to be sharing it with you!

coastal charm is a new candle company launching soon. i designed their branding around that feeling of nostalgia + the joys of living on the coast.

this one included a logo suite, packaging, colour/typography selections, thank-you cards and stationery.

very inspired by our (moody) weather and the owner’s vision of bringing newfoundland to your home, whether you’re away or not. 🩵

creative direction & brand identity design by

11/04/2025

okay, i’m letting you in on a little industry secret here: doing less can actually mean MORE impact.

a lot of my clients come to me with DIY branding that isn’t giving them the results they want. they often struggle with knowing when to stop adding things, especially with socials and print.

i get it! we live in a culture that’s completely saturated with content. everything is fighting for attention, constantly moving, flashing, selling. it’s easy to assume your brand has to SHOUT to be seen.

but the truth is, the opposite usually stands out!! when everyone else is adding more, choosing LESS actually has more impact.

this is where a super underrated fix comes in: your white space! make sure to leave things BLANK and include lots of padding around your elements.

doing less (with intention) is how your brand becomes someone’s calm amongst the noise 😊

10/05/2025

i don’t usually weigh in on whatever logo controversy dumpster fire is happening… i usually just stay quiet.

but it’s not because i don’t have thoughts (i always do lol)

it’s because i see how much time, strategy, and pressure go into a rebrand. i can’t imagine it being for a MASSIVE company with millions of people watching.

some designer poured their brain and ideas into it, and now thousands of strangers are absolutely destroying it five seconds later.

tbh, people don’t actually hate the new logo. they just hate change, mostly!!

our brains looooove predictable. familiar feels safe, and we get attached to that!

don’t get me wrong, some designs DO suck (i’m looking at you, 2010 gap logo that lasted 6 days). but after a few weeks, everyone moves on 😉

i hope this was insightful! lemme know if you’d be interested in any more sociology stuff on here

09/29/2025

paradise brand club just turned 3.

when i started, this was supposed to be part-time... something to keep me creative during my master’s degree.

i never imagined it would turn into a lil design studio that has now worked with over 50 clients.

now, my process is clearer and i feel certain that my skills are stronger too. i’ve found a style to bring into every project.

the past three years have been full of growth, but being a one woman business is honestly tough.
the start of 2025 was difficult and i had to get it together again quickly.

at the same time, this career has given me the flexibility i crave.
being able to take time away to get married to the love of my life was not something i take for granted. i know it’s because of the wonderful clients who have trusted me as i grew.

i work in a field that’s typically male dominated, but i get to design for the ~girlies~. aka the women entrepreneurs who want branding that feels like THEM and not like everybody else. i get to help lift them up! and that’s exactly where i’m meant to be.

thanks for being here through the first three years. i hope you’ll stick around for what’s next. 🥲

-mel ☀️

ps thank you to for the shiny new brand photos :)

08/15/2025

Absolutely loved working on this rebrand for Gateway Labrador! ✨

08/15/2025

brand reveal time!! ✨

Gateway Labrador is a visitor centre + exhibit hall located in Labrador West! i recently had the pleasure of designing their new branding and marketing collateral.

when gateway came to me, i knew that they needed a brand that felt very rooted in place. we decided to emphasize the adventurous spirit of lab west, WHILE making sure it was still welcoming to locals and visitors, too.

08/10/2025

coastal charm is a new candle and fragrance brand inspired by the kind of calm you can only find on the coast.

we can't show off the full visual identity yet, we're waiting for the official launch. but i couldn't resist sharing this lil glimpse! so excited for this one!

08/06/2025

hey hey. i made a new thing for the solopreneurs who are in-between 🫶

not everyone needs a FULL rebrand right this second. but a lot of people want a brand that feels clearer, more THEM, and easier to show up with.

that is exactly what my new creative clarity sessions are for. it’s a one week, high-impact creative direction sesh for your brand’s aesthetic.

basically, i’ll unpack your goals, realign your visuals through aesthetic direction, and give you specific tips on what to do next to bring it to life.

if something feels off in your brand but you can’t quite explain it, this is perfect for you

05/29/2025

Even though we're in such a digital era, business cards still have their place in branding.

There's something to be said for having a tangible piece of your business to show off IRL 🙂

This one is earthy, grounded, and aligned too 🦴

I recently designed these custom business cards for Dr. Hynes and her clinic, Align Chiropractic & Wellness!

Using their existing logo, (can't take credit for that, it wasn't designed by me!) we created a fresh, earthy, aesthetically pleasing card. A QR code makes for an easy client booking option as well! Absolutely love how it turned out.

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http://www.paradisebrandclub.com/

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