Newfound Marketing

Newfound Marketing We guide brands to unlock their growth potential with a proven digital marketing framework.
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We are committed to the belief that every business can establish a successful online presence. Our approach to Online Marketing and Branding empowers businesses to achieve success by letting them do the right things, at the right time. At Newfound Marketing, our clients will have a website that integrates well with the rest of their business, and most importantly, increases the value received by t

heir customers. Our areas of focus include:
Strategic Planning & Development
Campaign Development
Analytics
Strategy Development
Website Development
Online Marketing/Advertising
Social Media Implementation & Management
Content Management Platforms (CMS)
Search Engine Optimization/Management/Marketing (SEO/SEM)

Successful paid advertising is rarely about spending more.More often, it's about making better decisions with the budget...
06/10/2026

Successful paid advertising is rarely about spending more.

More often, it's about making better decisions with the budget you already have.

After taking over management of a former client's campaigns, our focus was on improving efficiency across the account. That meant refining targeting, optimizing campaign structure, identifying areas of wasted spend, and aligning the campaigns more closely with how customers actually move through the buying journey.

Over a 28-day comparison period:

• Add-to-carts increased by 58.2%
• Purchases increased by 72.3%
• Revenue increased by 69.7%

At the same time, ad spend decreased by 24.1%.

The campaigns generated a 1235% return on ad spend and delivered a 90.82% increase in ROAS compared to the same period last year.

Good paid advertising is not about generating more clicks.

It's about generating more of the actions that matter while making every marketing dollar work harder.

If you're seeing rising ad costs without a corresponding increase in results, it may be time to take a closer look at your campaign strategy.

When someone asks ChatGPT, Perplexity, or Google's AI search a question in your industry, does your brand come up?That's...
05/20/2026

When someone asks ChatGPT, Perplexity, or Google's AI search a question in your industry, does your brand come up?

That's the question Sheldon Payne is bringing to the HeyOrca Community-Led Marketing Summit in St. John's on June 18. His session breaks down how community-driven content is becoming one of the most powerful signals in AI search, and what you can actually do about it.

If you’re in marketing in Newfoundland and Labrador, this is a solid chance to connect and be part of the community.

Get your pass https://www.heyorca.com/st-johns-summit

Instagram just launched Instants snap a photo and share it instantly with your followers or close friends, no filters or...
05/15/2026

Instagram just launched Instants snap a photo and share it instantly with your followers or close friends, no filters or edits needed. Photos disappear after one view and are gone for good in 24 hours.

How could local businesses use it? While Instants doesn’t support ads or analytics (yet), there’s still room to try new things. Share flash sales, quick promos, or fun behind-the-scenes moments your community can catch before they’re gone.

Newfound tip: Announce that exclusive deals will only drop through Instants give your audience a reason to follow and keep an eye out for those flash updates!

A healthcare website should do more than look professional.It should help people feel comfortable taking the next step.F...
05/14/2026

A healthcare website should do more than look professional.

It should help people feel comfortable taking the next step.

For the new Vital Rehab website, the focus was on creating a calm, clear, and easy-to-navigate experience that reflects the clinic’s approach to patient care.

That meant simplifying the user journey, making services easier to understand, improving the mobile experience, and integrating Jane to create a smoother booking process from the very first visit.

Every detail was designed to help build trust and reduce friction for new patients looking for support.

A great healthcare website is not just about design.

It’s about creating an experience that makes people feel confident reaching out for care.

View the project:
https://newfoundmarketing.ca/portfolio-items/vital-rehab-website/

One of the biggest opportunities in tourism SEO is simple:Answer the questions real travellers are already searching for...
05/12/2026

One of the biggest opportunities in tourism SEO is simple:

Answer the questions real travellers are already searching for.

For a new tourism client, we focused on understanding search intent, what people wanted to know before visiting, where they were looking, and how we could make the client’s content more discoverable.

That meant building FAQ-driven content, improving page alignment with search intent, and strengthening visibility around high-interest tourism searches.

Over a 28-day period:

• Impressions grew from 22K to 70K
• Clicks increased from 665 to more than 2,200

More importantly, it meant more potential visitors discovering the destination through the questions they were already asking.

Good SEO is not just about rankings.

It’s about helping the right people find the right information at the right time.

05/07/2026

There’s something special about helping tell the story of a place people never forget.

One of our recent projects with Visit Twillingate focused on capturing the feeling of Newfoundland and Labrador through a series of videos and reels, showcasing the landscapes, the atmosphere, the people, and the moments that make the destination memorable.

Proud to share a glimpse of the work our team created alongside the incredible talent of Chris Crockwell.

Big thanks to Visit Twillingate for trusting us to help bring the story to life.

Sometimes the best marketing simply makes people want to experience a place for themselves.

Celebrating one year with Jacob 🎉Thank you for your hard work and contribution to the team — we appreciate everything yo...
05/05/2026

Celebrating one year with Jacob 🎉

Thank you for your hard work and contribution to the team — we appreciate everything you do!

03/20/2026

The difference between small and large marketing budgets isn’t just the money.

It’s the system behind it.

A bigger budget doesn’t automatically mean better results.
If the structure isn’t there — you’re just spending faster, not smarter.

What actually changes at higher budgets is the ability to test, learn, and optimize at scale:
more audiences, more creatives, more data → better decisions.

That’s where real growth happens.

Scaling marketing isn’t about increasing spend.
It’s about building a system that knows where to put it.

If your campaigns aren’t scaling the way they should — it’s usually not a budget problem.

Let’s fix the structure: https://newfoundmarketing.ca

Today, AI doesn’t just read your website. It reads your reputation.When people search for businesses, AI systems analyze...
03/18/2026

Today, AI doesn’t just read your website. It reads your reputation.

When people search for businesses, AI systems analyze star ratings, patterns in reviews, and overall reputation signals to decide who to recommend.

That means businesses with few reviews, outdated feedback, or inconsistent ratings are less likely to appear even if their website looks great.

Your reviews are no longer just social proof.
They’re a visibility signal.

Want to understand how this is changing search and what it means for your business?
Read more: https://newfoundmarketing.ca/why-online-reviews-matter-more-than-ever-in-the-ai-age/

At Newfound Marketing, we help businesses build stronger reputation signals so when people search, your business stands out.

At Newfound Marketing, we’re proud to work alongside women who bring leadership, creativity, and perspective to everythi...
03/08/2026

At Newfound Marketing, we’re proud to work alongside women who bring leadership, creativity, and perspective to everything we do.

Their voices help shape ideas, challenge assumptions, and drive the kind of thoughtful marketing our clients rely on. Behind every strategy, campaign, and brand story is a team of talented professionals who continue to push our work forward.

Today, and every day, we celebrate the women on our team and the impact they make across our industry.
Happy International Women’s Day 💙

Address

39 Pippy Place
St. John's, NL
A1B3X2

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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