06/29/2026
Last week, our founder, Sheldon Payne, had the opportunity to speak at HeyOrca's Community-Led Marketing Summit, sharing why community is becoming one of the most valuable assets in the age of AI search.
One of Sheldon's biggest messages was that community is no longer just a marketing strategy. It's becoming part of your search strategy. The businesses that earn trust through real relationships, conversations, and advocacy will have an advantage as AI search continues to evolve.
Community has always been valuable. AI is simply making it more visible.
A big thank you to the HeyOrca team for bringing marketers from across Newfoundland and Labrador together for a day of learning, collaboration, and meaningful conversations. We're grateful to have been part of it and excited to continue helping businesses prepare for what's next.