09/09/2022
Facebook Ads costs are increasing every year.
For some eCommerce stores, it is now difficult to be profitable with Facebook marketing campaigns.
These 5 tips will help you lower your Facebook Ads costs.
1. Be user-centric, not product-centric
User research is the most critical part of every marketing campaign and also the most overlooked.
Research your users, Know their pain points and how your product solves their problems or add value.
2. Know your Unique Selling Proposition
The first step is to know the customer and the second most important step is to know how you should be positioned in your customer’s mind. The point of differentiation is important.
3. Market the story
Now it’s time to connect your customer research and your USP. Tell stories about how your product connects with users and how it can solve problems or add value. We love stories.
4. Sell the Experience, Not the Product
We buy with emotions, so let your customers know how their life would be after getting your product. Paint that experience on your landing pages and in your ads.
5. Make them raving fans
Don't find new customers it's expensive. Use emails and re-targeting audiences to get people to buy from you again and again.
