Target NL

Target NL You'll find us at the intersection of strategy and creative.© We are Brand Architects. We create new brands, or reposition and rejuvenate embattled brands.

Why trade Toronto for an independent agency on the edge of the Atlantic?For TJ, the answer was simple: the chance to hel...
08/17/2026

Why trade Toronto for an independent agency on the edge of the Atlantic?

For TJ, the answer was simple: the chance to help shape one of Canada’s most iconic tourism brands and build a life in the place that inspired it. Next to the ocean, of course.

Five years ago, he did exactly that.

Since then, he’s led our campaigns across brands, sectors and every kind of brief, including work we’re enormously proud of, from Hello Humpback to Newfoundland & Labrador’s "Our Song" response to Vrbo. Along the way, he’s raised the standard across the agency and pushed us past the easy answers.

TJ got the tourism brand and the ocean. We got TJ.

A pretty good deal all around.

Happy five years at Target!

One Lindsay on the team wasn’t enough. We’ve started a collection.Meet Lindsay Sadler, our new copywriting intern. Fresh...
08/14/2026

One Lindsay on the team wasn’t enough. We’ve started a collection.

Meet Lindsay Sadler, our new copywriting intern. Fresh out of school in Toronto, Lindsay has traded in her TTC pass for a summer by the sea. She hopes to spend the rest of her time here learning the ins and outs of a headline and discovering the best fish and chips in town.

Welcome to the Lindsay collection!

As is tradition, the Royal St. John’s Regatta race took place yesterday on the first Wednesday of August. And, in keepin...
08/06/2026

As is tradition, the Royal St. John’s Regatta race took place yesterday on the first Wednesday of August. And, in keeping with tradition, Catherine Kelly came in first place in her race. Congratulations to Team Proactive!

A great race rowed by all teams.

In its over 200-year tradition, St. John’s tested the winds to see if they had a holiday. Luckily, the forecast favoured...
08/05/2026

In its over 200-year tradition, St. John’s tested the winds to see if they had a holiday. Luckily, the forecast favoured us.

That's why today, our doors will be closed. Instead, you’ll find us down by the water cheering on Catherine Kelly, who’ll be racing again for gold in the Royal St. John’s Regatta, North America's oldest recorded sporting event. Good luck to all the rowers.

We’re pulling for you, Catherine!

What do you think of when soaring through the air? You’ll have to ask our Account Director, Natalie Lemire, who, outside...
07/28/2026

What do you think of when soaring through the air?

You’ll have to ask our Account Director, Natalie Lemire, who, outside of helping us reach new heights, has also been known to land a jump or two on her snowmobile.

Here’s to 15 years of hitting the mark at Target.

Meet the rock of The Rock. New in town and need a futon to crash on? Or someone to get you to hockey practice? Then you ...
07/27/2026

Meet the rock of The Rock.

New in town and need a futon to crash on? Or someone to get you to hockey practice? Then you better speak to our Director of Finance & Administration, Allison O'Keefe, who celebrates her 16th anniversary today.

28 years at one agency. If that doesn't earn you a cold IPA, nothing does. Her beer of choice, IPAs are kinda like Cathe...
07/24/2026

28 years at one agency. If that doesn't earn you a cold IPA, nothing does. Her beer of choice, IPAs are kinda like Catherine herself: bold, complex, and always leave a lasting impression.

So cheers to our president, Catherine Kelly. Thank you for 28 years of pouring everything into your work, our team, and this agency.

Looking forward to many more years (and drinks) together.

When your streets are as colourful as a crayon box, then celebrating the rainbow only makes sense. Yesterday we joined t...
07/20/2026

When your streets are as colourful as a crayon box, then celebrating the rainbow only makes sense. Yesterday we joined thousands for the St. John’s Pride Parade to support the 2SLGBTQI+ community. Happy Pride!

How did it take so long for an agency named Target to hire a crossbow instructor? Okay, to be fair, she’s also our new A...
07/17/2026

How did it take so long for an agency named Target to hire a crossbow instructor? Okay, to be fair, she’s also our new Associate Creative Director – Design. And a vinyl-loving, bungee-jumping, hot sauce saucier. Welcome, Lindsay Hepburn!

Felicidades, félicitations, congratulazioni, Glückwünsche, and parabéns. That’s congratulations in all the languages Ash...
07/14/2026

Felicidades, félicitations, congratulazioni, Glückwünsche, and parabéns.

That’s congratulations in all the languages Ashley Hill, our media campaign coordinator, speaks. Six and counting.

She’s a polyglot, a Swiftie, a master of the Google algorithm, and today’s her one-year anniversary.

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90 Water Street
St. John's, NL
A1C1A4

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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