08/03/2026
Way back in 2006, the King of George Street himself, Bull Cook, reached out to Idea Factory to help celebrate the 25th anniversary of his club, the Sundance. Of course, we jumped at the opportunity, that’s what you did when Bull called.
Bull was an incredible client to work with: easygoing, always a pleasure to be around, full of ideas, and a natural promoter.
We had the privilege of working with Bull and the Sundance team for many years, and have nothing but fond memories. When we suggested using the tagline “King of George Street,” he wanted nothing to do with it. Despite his success in the bar and restaurant industry, the Sundance was the spot to be in those days, Bull was incredibly modest and completely down-to-earth.
Rest in peace Bull, you were a true legend.
George Street Big Ben's Pub