Idea Factory

Idea Factory 360° marketing that moves. 25 years of turning what if into what's next. Let's make it happen. John's, NL.

Idea Factory is a 360° marketing agency just a stone's throw from the Atlantic in St. We blend strategy, digital, and creative into campaigns that move — and get results. From around the bay to across the country, we make things happen for clients big and small.

10/07/2026

Something new is growing at Idea Factory. 🌱

We’re excited to be partnering with a local company that has deep roots and big things ahead. Stay tuned!

10/02/2026

Some of our favourite work comes from partnerships that grow over time.

For years, we’ve worked alongside Correia & Collins to bring "We Know. We Care." to life, a brand platform that captures who they are, their connection to Southern New Brunswick, and the people they serve.

From social media and digital advertising to their website, video content, and more, we’ve helped tell the story of a firm that knows its community and genuinely cares about the people in it.

Following the merger of Coast Tire & Auto Service and Andy’s Tire Group, Coast needed to hit the road with a new, unifie...
09/22/2026

Following the merger of Coast Tire & Auto Service and Andy’s Tire Group, Coast needed to hit the road with a new, unified brand.

The challenge? Bring that new brand to life across every touchpoint, connecting digital, social, and retail while maintaining the trust customers already knew.

We fully activated the new Coast brand across the customer experience, including a refreshed retail presence, new exterior signage, and in-store applications to create a cohesive look and feel from coast to coast.

With Maritime-inspired cues woven throughout, the result is fresh, familiar, and unmistakably local.

Way back in 2006, the King of George Street himself, Bull Cook, reached out to Idea Factory to help celebrate the 25th a...
08/03/2026

Way back in 2006, the King of George Street himself, Bull Cook, reached out to Idea Factory to help celebrate the 25th anniversary of his club, the Sundance. Of course, we jumped at the opportunity, that’s what you did when Bull called.

Bull was an incredible client to work with: easygoing, always a pleasure to be around, full of ideas, and a natural promoter.

We had the privilege of working with Bull and the Sundance team for many years, and have nothing but fond memories. When we suggested using the tagline “King of George Street,” he wanted nothing to do with it. Despite his success in the bar and restaurant industry, the Sundance was the spot to be in those days, Bull was incredibly modest and completely down-to-earth.

Rest in peace Bull, you were a true legend.

George Street Big Ben's Pub

Casting Call: Lead Role for NSO Video CampaignWe’re casting the lead role for an upcoming video campaign for the Newfoun...
07/22/2026

Casting Call: Lead Role for NSO Video Campaign

We’re casting the lead role for an upcoming video campaign for the Newfoundland Symphony Orchestra!

We’re looking for a male actor, approximately 30 - 40 years old, who is a local master of comedic timing to play our delightfully “obsessed” classical music fan.

No professional acting experience is required, but a talent for physical comedy and an excellent deadpan expression are definite assets. Applicants must be based in the St. John’s area and available for a weekday video shoot.

How to Apply:
Send us a quick DM or email us at [email protected] with:
A recent photo of yourself
A brief note about any relevant experience (if applicable)

Think you can make us laugh without saying a word? We’d love to hear from you.

June showers bring July flowers? 🌻
07/02/2026

June showers bring July flowers? 🌻

06/19/2026

Over the past several months, we've been working behind the scenes with the PLATO Testing team to develop a new logo and visual identity that unifies decades of technical expertise with a passion for social impact and the belief that technology can be a driver of meaningful change.

Inspired by Indigenous craft, the new brand is rooted in the idea that thoughtful attention to even the smallest details creates strength, purpose, and impact at scale.

Congratulations to the entire PLATO team on this exciting new chapter! Check out PLATO's refreshed brand and updated website: https://platotech.com/

What's coming next? 👀
05/01/2026

What's coming next? 👀

04/28/2026

New season, new obsession. Now live. Always fun being part of bringing a new season to life with our friends at the Newfoundland Symphony Orchestra.

We're proud to have partnered with the NL College of Nurses to bring their new brand identity to life. The logo captures...
04/24/2026

We're proud to have partnered with the NL College of Nurses to bring their new brand identity to life. The logo captures the coming together of the College of Registered Nurses and the College of Licensed Practical Nurses — merging shapes that speak to alignment, collaboration, and a shared commitment to better health outcomes across the province.

One unified, forward-looking voice for nursing in Newfoundland and Labrador. 🩺

Address

7 Plank Road
St. John's, NL
A1E1H3

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17097261449

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