Profitable Ads

03/08/2024

Big changes are happening... In my business! (and my life!)

I’m so excited!!!

For the last 12 months, I've been creating some amazing content!

I've also had the privilege of collaborating with some of the world's leading marketers, copywriters, and direct response experts.

You must have seen “Direct Response Secrets,” my podcast.

It’s been viewed by 15,937 amazing marketers and entrepreneurs worldwide and is one of the most popular podcasts in our space!

We just got ranked #5 on a list by Feed Spot.

And I have interviewed some of the biggest names in the space.

I love this podcast, and it’s not going anywhere!

But we are switching our format from once a week to monthly. (For now!)

We're focusing exclusively on an Interview show format.

Behind the scenes, I've started writing a newsletter for some of the smartest media companies like Wisdom Media, AdSkills, and Rainmaker, to name a few.

No matter what I do, I can’t seem to get away from Newsletters!

What can I say... It’s my thing!

And I can take a hint!

I may not be the fastest kid in the class, but I can see the writing on the wall.

So I've decided to create… ImpactLetter!

It’s a weekly newsletter where I share in-depth "newsletter breakdowns" directly with you.

You can sign up here: https://impactletter.net/

Plus, I have a free Newsletter Masterclass just for checking it out. Grab your spot now and elevate your newsletter game!

You can expect a lot of newsletter-related content from me moving forward!

Happy Friday, Everyone!

Start A Newsletter - Transform Your Email List Into A Newsletter That Gets You More Engagement, Authority & Sales!

03/01/2024

Want to become a better copywriter?

Feedback is the key!

The issue is, even if you have the best copywriter friends in the world… It can still take 2 to 5 days to get feedback from them.

I found this pretty annoying, so…

I programmed a custom GPT to “Accelerate Your Copywriting with AI” for us!

It’s called “Copy Critique!” (And hey, I'm all ears for a snazzier name!)

I've loaded it with 25 core insights from my 15 years of experience to offer you top-notch feedback on your copy!

Best part?

It's FREE and only available here:
https://www.directresponsesecrets.com/p/accelerate-your-copywriting-with

*Note: You'll need a Premium OpenAI account to use it. (It's around $20 a month, totally worth it!)

FREE Exclusive Copy Critique GPT (ONLY AVAILABLE HERE)

02/16/2024

This one problem cost me 780+ hours of my life or more… And I've solved it with AI for you, so you never have to worry about it again!

It’s true… I’m talking about finding the perfect subject lines and preheader text for my emails!

Now, this may not seem like a big deal, but when you send as many emails as I do, coming up with a great headline can take 15+ minutes or longer.

Let’s crunch some numbers.

I’ve been sending at least one email a day for the last 10 years, 5 days a week.

That's 260 days a year x 10 years, totalling 3,120 emails sent.

If we consider 15 minutes on average per email (and let’s be honest, it often takes me much longer), we end up with 780+ hours spent just brainstorming subject lines… And that's not even counting my team's time!

Why is the subject line so crucial?

Just like a YouTube thumbnail, it's what drives the email open rates.

If the email doesn't get opened, there’s no click-through, and more importantly, no sale!

Recently, while pondering my subject line dilemma...

I was watching “The Founder,” the movie about McDonald's and how it was founded.

It hit me like a ton of bricks… A true light bulb moment!

I needed to create a “speedy system” for subject lines, similar to how McDonald's efficiently churns out burgers.

Creating this system will save me loads of time and energy, ensuring consistent subject lines across the board!

So, I paused the movie… Turned to Chat GPT and…

Devised what I believed was the perfect prompt to generate consistently engaging subject lines, but…

The result was underwhelming.

The outputs were boring… At best, generic!

But I wasn’t about to throw in the towel just yet!

I took my swipe file of 1000+ subject lines, transformed them into formulas, and created a GPT named “IMPACTLetter Subject Line Generator.”

And just like that… It became one of my secret weapons for achieving high open rates!

I use it every day and now so can you!

Stop Struggling with crafting subject lines…

Get it for FREE here: (You do need a premium ChatGPT account.)
https://chat.openai.com/g/g-MqA8UV2oZ-impactletter-subject-line-generator

Now, you can craft the perfect subject line effortlessly!

I hope you enjoy… So fun to play with!

Let me know in the comment what other GPTs I should make next!

To your health & wealth,
Zachary J. Radford

P.S. The image is of a “Mac Hat.” It’s currently for sale on Etsy for $200… Should I go for it? It’s definitely stylish! lol

02/15/2024

Ready to unlock the secret to crafting irresistible copy that converts?

Dive into this week’s episode of Direct Response Secrets!

We’ve just had an incredible chat with the brilliant David L. Deutsch, and it’s a game-changer for anyone in marketing and copywriting.

David shares his unparalleled approach to generating big copywriting ideas that not only grab attention but drive action.

His insights are so profound, I found myself rethinking everything I knew about crafting compelling messages!

This episode is a treasure trove of wisdom, offering:

✅David L. Deutsch’s unique methods for idea generation that sets your copy apart.

✅The journey of a copywriting legend: From insights to impact.

✅Revolutionary strategies that will transform your approach to marketing communication.

For marketers, copywriters, and anyone eager to push the boundaries of creativity in their work, this episode is not to be missed.

A heartfelt thanks to David L. Deutsch for sharing his expertise and elevating our marketing minds!

https://www.directresponsesecrets.com/p/come-up-with-big-copywriting-ideas

What’s the biggest takeaway for you from David’s strategies? We’re all ears for your thoughts and revelations below.

Watch now | From The Marketing Mind Of David L. Deutsch

02/14/2024

You caught me red-handed… I just have to say… I’m sorry!

I had 37 missed DMs from people asking if I’m okay or why I’m not posting on social.

It’s not you, it’s me! I promise…

The reason I have been slacking on social is that I have been super busy writing IMPACTLetters for some of the world's greatest education brands such as AdSkills, Rainmaker & Direct Response Secrets! (I own the last one! 😉)

And interviewing some of the smart marketing minds like Justin Brooke, Depesh Mandalia, Mikael Dia, and Brian Kurtz… To name a few!

I have learned an absolute metric sh*t ton. 😲

On the pod, we are literally giving away FREE weekly marketing masterclasses sent directly to our Insiders Inboxes!

So much value… It’s crazy!

But I digress… This post is not about me!

It is about you!

My fellow Marketers! Oh, how I have missed you!

The reason I wanted to post this is to let you know… I’m back!

If you are on my newsletter, I never really left, BUT still, I’m back! – Cue the dramatic music…

I will start posting consistently on Facebook again! (At least weekly to start!)

We have 4.2K brothers & sisters on here!

Together we can mastermind, solve problems, and do our best work!

I truly appreciate you, and I will do my best to overdeliver…

I will still sell you stuff, but I will be direct about it! (I am a marketer after all!) Lol

It’s my mission to help as many marketers break free from big tech… Regain control & leverage of their own media!

If you are stuck paying copious amounts of money to large advertising platforms.

I want to help you change that… Why?

Well, personally I’m over Big Tech!

I have personally spent $10 MILLION USD on Facebook ads and had my account shut down overnight.

Not a warning, not a reason, not a thank you for your service… NOTHING.

Turns out they just don’t care…

NEVER AGAIN!

Never again will I put myself in that position to rely solely on one traffic source.

The answer is… OWNED MEDIA!

It's time to become the network!

I’m talking about your email list or other content that is not controlled by anyone else but you…

It’s what I’m calling “The Final Frontier Of Online Advertising!”

I’m going to be talking about this in great detail and here are just some of the other topics I will be talking about…

- Direct Response/Growth Hacks
- AI In Marketing & Advertising
- Sponsorships (Getting & Being)
- Newsletter/Copywriting Tips
- Mindset/Faith In Business
- My Family/Bulldogs

Together, we will learn, laugh, cry and share stories! (Mostly Laugh!)

If you are feeling stuck or confused in your business as a marketer… You are not alone!

Constantly chasing new clients…

Unpredictable Revenue…

Little or no joy from your business…

It’s not your fault…

I can tell you what you are missing.

I know because I was in your shoes just one year ago today!

You need leverage!

LEVERAGE: A Way To Make Money When You Are Not Actively Working! (Not in a get rich quick way… It’s actually the opposite and takes a lot of time, energy & persistence.- But so worth it!)

Without it, you are stuck… at the whims of the marketplace. (Which sucks!)

It makes you feel like you are not enough, makes you question yourself and is the thief of joy.

As Marketers, we have always been told that “the money is in the list.”

It’s true, it really is, and I show you how to get it!

Let's just do a quick test…

If you stopped sending emails to your list right now, would anyone care?

Maybe a few… But nothing major!

We literally get YELLED at (with profanity) if we publish our newsletters 5 min. late. lol

Most marketers see 20% open rates.

We see 45%+ across millions of emails sent.

Want to learn how to do this?

Check out these videos:

https://www.directresponsesecrets.com/p/the-art-of-increasing-email-roi

https://www.directresponsesecrets.com/p/mastering-newsletter-engagement

https://www.directresponsesecrets.com/p/leveraging-ai-in-email-marketing

I hope this helps… it’s my way of saying I missed you!

To your health & wealth,
Zachary J. Radford
Direct Response Marketer

02/08/2024

Could you use an additional 10,000 Leads a day? Then you might want to listen to this…

Just wrapped up an electrifying session on the podcast with the legendary Justin Brooke!

He opened up about his secrets to pulling in 10,000+ leads a day, using this super counterintuitive model.

Justin left me awe-struck with strategies so powerful, I had to pause and take notes! 📝

This episode is pure gold, packed with actionable insights that could redefine your marketing strategy.

It's like getting a PHD in marketing!

In this episode of Direct Response Secrets, Justin shares:

Lead Generation Mastery: How Justin's techniques can help you attract thousands of leads daily.

The Road to Revolution: His journey from marketing novice to digital advertising guru.

Strategy Overhaul: Changing the way you think about and execute your marketing efforts for maximum impact.

For anyone looking to scale their business or dive deep into the mechanics of successful digital marketing, this episode is unmissable. 🚀

A huge shoutout to Justin Brooke for this game-changing conversation! 🙌
https://open.substack.com/pub/directresponsesecrets/p/how-to-get-10000-leads-a-day-with?r=eng3b&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

What’s the number one insight you’re taking away from Justin’s strategies? Drop your thoughts below.

Watch now | Justin Brooke Has Cracked The Code On Lead Generation! A Must Listen!

10/08/2022

It’s my mission to help 100 ad buyers double LTVs in the next 90 days without getting fired by or constantly chasing new clients by using the Profitable Ads Formula™!

Just Launched Our Mastermind... Want an Invite? DM Me!

12/21/2021

Paid ads are one of the best ways (if not the best) to drive sales and conversions. They’re measurable, scalable, and efficient. However, they’re not that easy. We’ve taken years and millions of dollars at Profitable Ads to master platforms like Facebook Ads and Google Ads.
That’s why I put together this list of the 8 best PPC courses. They will teach you everything from display advertising to Facebook Ads and everything in between.
...Read More>>https://buff.ly/3H1Bp70

12/21/2021

According to consumer polls, 90 percent of customers are influenced by advertising. Platforms like Facebook and Instagram would account for the vast majority of the effect ads have on consumers. There are several ways to connect with your customers; don't unnecessarily interrupt their scrolling; give them what they want. Being clever and creative is key when vying for your audience's attention. Consumers are fussy, so experimenting with diverse advertising strategies is essential.

Using comedy is a good way to go. Consumers enjoy laughing, and why shouldn't they? Laughter helps relieve pain and stress. A humorous ad is an extremely shareable ad. Give them a reason to laugh, whether it's situational, anecdotal, or character-driven. Your product or service should be front and centre, right where the laughter begins. Having laughter and joy associated with your brand is quite powerful. It's possible that your first few tries will fail, but once you connect with your audience, it's a golden ticket for conversions.

You must establish a connection with the customer in such a way that they feel as if you are speaking directly to them by resolving their problem. You must clarify what your product or service can do for them; don't be confusing; being direct is best, especially when you only have a few seconds to try to connect. A combination of video and powerful images can be impactful. Make sure it’s entertaining. Researching big brands that have been successful should be your first step when finding inspiration for your creative ads. Stop those consumers from scrolling by giving them something special.

12/17/2021

Influencer marketing is now a part of mainstream marketing. If you’re an entrepreneur, you may want to consider this newer method of marketing.

Influencer Marketing is basically an endorsement of your products by a popular online influencer in exchange for money. Big companies use this form of marketing because it has great returns, and it can be very well targeted to a specific market.

Influencers have already built up their audience. Their followers are interested in just about everything they post. In fact, their audience truly cares about the opinions of their influencer and if the influencer is pushing a particular product or brand the audience will follow suit.

Sit down and put together a budgeted plan, research influencers and choose one that has your demographic target market and who compliments your brand.

Influencer marketing has grown to $13.8 billion in 2021 and it continues to rapidly expand. If correctly done influencer marketing can be a powerful marketing strategy.

12/15/2021

It's not easy to evoke engagement on social media, and it won't happen overnight. Simply posting on social media will not make you famous, raise your brand awareness, or generate that much needed community engagement.

To increase engagement and eventually convert that audience into paying customers, you need to boost your social media posts, by using the right content.

Facebook is one of the best sites for raising brand awareness, but TikTok and Instagram might be worth a try if you're targeting a younger demographic. Here are a few pointers to keep in mind if you want to increase engagement:

-Maintain consistency on social media, and your audience will come to expect it.

-Tell stories about your brand, your business. It’s a genuine way to connect.

-Use user-generated content and client testimonials to your advantage.

-Because this is a picky audience, don't rely solely on stock photos. Get some real-life photos of real-life people.

-Remember to use hashtags; they're a terrific way to increase brand awareness.

-Always encourage your team/employees to like, share, and follow your posts.

Over 4 billion people are active on social media and that’s a number you can’t ignore. Get busy on social media and start generating those engagements, using the above tips.