Take a moment to reflect on this question: do you know how your business looks online? My goal is to help your business shine bright on all online mapping (e.g. Google Maps) and social media platforms (e.g. Facebook, Instagram, Tik Tok, Twitter, etc.). I graduated from the University of Calgary in 2018 with a combined degree of BA in Geography and BA in Communication + Media Studies. I also have a
dditional education in GIS and Emergency Management. As an active user of various social media platforms (remember Vine?) since the late 2000s, I've had the idea to help businesses improve their online presence for several years. It wasn't until I went on my first trip to Las Vegas in late 2019 and the start of the COVID-19 pandemic in 2020 that my idea solidified. It broke my heart to hear of so many small businesses closing their doors through that time period. I started to wonder why some businesses continued through, even increasing their customers, while others closed. One common factor I began to notice was how businesses looked online. Those that had a unified, active, and appealing online presence tended to be more successful. Is the business visually appealing and easily identified through consistent branding by customers both online and in person? Would a customer be able to find their physical store or restaurant location with ease? Could the business be contacted easily through a website or social media platform? How did customers of a business share their experience with that business online? These were the types of questions I began to explore. Are you a business owner looking for help improving your business's online presence? I would love to have a conversation with you about how I can help! Proud to be an Indigenous, Woman, and LGBT-owned sole proprietorship.
