09/03/2026
: Mira Life Outfitters Summer Apparel
We've been with Mira Life Outfitters since day one. We designed their brand, and every year since, we're grateful to come back and build something new for the season. 🎣
This year's line, sweaters, tees, hats, and more, was built around a new slogan: Good Vibes & Tight Lines. A trout swims through much of the collection, specifically the species found in the Mira River, a small detail that ties the brand back to the water it's named for, and to the people who know that river well.
Once the designs were finalized, they went straight downstairs to be printed at City Print+. Same building, full process, start to finish.
On the social side, this was a big year for Mira Life. We launched their first season on TikTok, alongside Facebook, Instagram, and Stories. We spent a day shooting at the Mira River and another in-store, capturing lifestyle and product content that reflects the brand's personality and the community that's grown around it.
Brand, apparel, print, and content, all under one roof, all telling one story. ✨
Take a look at some of the shots and designs below, and stay tuned to see what's next for fall and winter.
