Generator Strategy Advertising

Generator Strategy Advertising Insights. Strategy. Creative.

We are a full-service communication firm providing strategic marketing and communication services in education, healthcare, tourism, entertainment, telecommunications, manufacturing, and finance sectors.

07/24/2026

A little bit of magic to make the Tbaytel The Anywhere Era spot! Big thank you to our fabulous main character Nick Kwiatkowski - you totally crushed it!!


Concept: Ryan Novak and Scott MacKay
Creative Director: Ryan Novak
Directed by: Ryan Novak Scott MacKay
Director of Photogrphy: Scott MacKay
VFX, Colouring and Video Editing: Scott MacKay
Sound Mix: Jordan Wiberg
Grip Crew: Jason Goodhand
Talent and Location Scouting: acptbay

07/14/2026

A new identity for PVNC Catholic.

We partnered with the Peterborough Victoria Northumberland and Clarington Catholic District School Board to develop a refreshed brand identity for PVNC Catholic. The new system brings together a modern crest, accessible colour palette, typography, iconography, imagery and clear communication standards.

The result is a flexible and cohesive identity designed to strengthen consistency across the Board’s communications while reflecting its commitment to faith, belonging, community and excellence.

We’re thrilled to announce that Amanda Phillips is a judge for this year’s RGD | Design Community, Inspiration & Advocac...
07/02/2026

We’re thrilled to announce that Amanda Phillips is a judge for this year’s RGD | Design Community, Inspiration & Advocacy Student Awards! The Student Awards recognize design excellence from students across Canada in all areas of communication design. Amanda is judging the Brand category. Learn more about this program at rgd.ca/studentawards.

The Smart Growth Action Plan is the vision for the next decade of growth in Thunder Bay. We worked with The City of Thun...
06/23/2026

The Smart Growth Action Plan is the vision for the next decade of growth in Thunder Bay. We worked with The City of Thunder Bay to create a sleek and comprehensive 80 page booklet outlining the goals and actions that will guide the success of the initiative. We also helped create various swag items for the partners to kick off the launch and spread awareness.

We had a riot at the Thunder Bay Border Cats game on Saturday! And Scott MacKay captured it all so well! ⚾️ 📸🏟️
06/22/2026

We had a riot at the Thunder Bay Border Cats game on Saturday! And Scott MacKay captured it all so well! ⚾️ 📸🏟️

06/11/2026

Tbaytel Connected Home services are built to work in perfect harmon...

06/11/2026

KBM has long been known as a trusted outfitter for Thunder Bay’s outdoor enthusiasts. Over time, that foundation grew into a multi-division company spanning Geomatics, Field Services, Aviation, and Outdoors.

We worked with KBM to create a refreshed brand architecture, platform, and identity system that better reflected the company they have become.

The result is a brand built around deeper insight, technical expertise, and a shared connection to the world outdoors. KBM Outdoors

PLAY is at the heart of what does! The City of Thunder Bay program helps children and youth from families in financial ...
04/30/2026

PLAY is at the heart of what does! The City of Thunder Bay program helps children and youth from families in financial need participate in community sports, arts and recreation activities. Our two phase campaign aims to spread general awareness and increase the number of applications to the wonderful organization.

Which Generator designer is a quiz night star? Throw your guesses in the comments!Taking inspiration from retro comic bo...
04/07/2026

Which Generator designer is a quiz night star? Throw your guesses in the comments!

Taking inspiration from retro comic booked, we designed an engaging visual system that hits the superhero theme out of the park for the Children’s Aid Foundation 21st Annual Quiz Night.

04/05/2026

Thinking about running in the 2026 Municipal Election?

Show Up. Lead Local.

The City of Thunder Bay is hosting a Candidate Information Session to help you get started.

- Thursday, April 16
- 6:30 – 8:30 pm
- City Hall – 500 Donald Street (Council Chambers, 3rd floor)

The evening will include:
- A presentation from City Clerk Krista Power and a representative from the Ministry of Municipal Affairs and Housing
- An opportunity to ask questions for those attending in person
- Printed resources to take home

This session will be live-streamed for those unable to attend.

Registration is required for in-person attendance. Please email [email protected] to register.

Key Dates:
- May 1, 2026 – Nominations Open
- August 21, 2026 – Nominations Close
- October 26, 2026 – Election Day

Learn more at: www.thunderbay.ca/election

Address

717A Hewitson Street
Thunder Bay, ON
P7B6B5

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18076229661

Website

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