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Frayze Modern AI Friendly, Top Performing Websites
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Frayze Technologies Inc. is a Thunder Bay–based digital growth and automation firm serving businesses across Ontario, Canada, and the United States. We help companies increase visibility through high-performance websites, SEO, and reputation management; drive growth with CRM automation and intelligent workflows; and improve conversion through lead capture, marketing systems, and data-driven insights. Frayze designs and implements custom funnels, automations, AI agents, and reporting dashboards that streamline operations, improve follow-up, and scale revenue—without adding headcount.

There's a difference between a customer finding your business and an AI tool actually recommending it, and most owners d...
10/08/2026

There's a difference between a customer finding your business and an AI tool actually recommending it, and most owners don't realize the second one is a separate problem to solve.

Being listed is passive. Being recommended by ChatGPT or Google's AI answers means the tool trusts what it knows about your business enough to say your name specifically, ahead of the competitor two blocks over. That trust is built from the same signals it always was: consistent details, real reviews, and content that actually answers the questions people ask, just read by a different kind of visitor now.

I put together what actually moves the needle here, because most of the advice circulating right now is guesswork dressed up as strategy.

Link in the first comment for the full breakdown.

Trades businesses across Northern Ontario run on a different calendar than the rest of the country. Once the ground free...
10/07/2026

Trades businesses across Northern Ontario run on a different calendar than the rest of the country. Once the ground freezes, a lot of outdoor work stops, and the phone gets quieter for months.

That quiet season is exactly when a business without a real follow-up system falls behind. A homeowner who called in October about spring work is easy to forget by February unless something is actually tracking that conversation. The businesses that stay busy through the slow months usually aren't the busiest in summer. They're the ones still following up on the quote from four months ago.

If your slow season pipeline is a notebook or a memory, that's where the leak is, not the number of calls coming in.

Link in the first comment.

At a multi-rooftop dealer group, reviews tend to be everyone's concern and nobody's job. A one-star review can sit at th...
10/06/2026

At a multi-rooftop dealer group, reviews tend to be everyone's concern and nobody's job. A one-star review can sit at the top of a profile for months because replying to it isn't anyone's actual task.

The fix is boring: every negative review gets a reply within a day. Not because it changes that customer's mind, but because the next hundred people reading it are watching how you handle it, not whether you're perfect.

Once review response becomes someone's real job instead of a someday task, the top of your profile starts telling a different story.

A dealership's reputation isn't decided by the bad review. It's decided by what's sitting underneath it.

Link in the first comment.

Every small business owner I talk to about switching phone systems asks the same nervous question: what if it doesn't wo...
10/05/2026

Every small business owner I talk to about switching phone systems asks the same nervous question: what if it doesn't work and we lose calls during the switch.

That fear is reasonable, and most of it comes from not knowing what to check before signing. Does the new system keep your existing number. Does it still work if the internet goes down for an hour. Can it text customers, not just call them. What happens to voicemail during the transition. Those are answerable questions, and none of them require trusting a sales rep's word for it.

I wrote out the actual checklist we use before recommending any switch, because most of what's out there is either vendor marketing or too technical to use on your own.

Link in the first comment for the full list.

Most business owners think Canada's anti-spam law means you cannot email anyone who isn't actively shopping right now. T...
10/02/2026

Most business owners think Canada's anti-spam law means you cannot email anyone who isn't actively shopping right now. That's not what it says.

If someone bought from you in the last two years, or asked you for a quote in the last six months, you're allowed to reach back out. The rule has real limits: you still need your identity in the message and a working way to opt out, and the window does close. But inside that window, a list of past customers or old quotes sitting untouched isn't a compliance risk. It's a missed opportunity sitting in your own CRM.

I put together a straight answer on what's actually allowed and what isn't, because most of what circulates about CASL online is more cautious than the law itself.

Link in the first comment for the full breakdown.

Search has been quietly changing for the last couple of years. When someone asks who does aluminum work near me or who's...
10/02/2026

Search has been quietly changing for the last couple of years. When someone asks who does aluminum work near me or who's open right now, Google and tools like ChatGPT increasingly answer directly instead of just handing over a list of links.

That's not a small shift. If the answer engine names a business by name, that business gets the call. If it doesn't have clear, accurate information about itself online, it gets skipped, even if it's the best option in town.

None of this requires a new website or a rebuild. It requires your hours, services, and reviews to be accurate and consistent everywhere they're listed, because that's what these tools are actually reading from.

Worth checking where your business stands right now. Link in the first comment for a free look.

Before Frayze I ran the lead engine for a six-rooftop Ontario auto group. The lesson that stuck with me wasn't about ad ...
10/01/2026

Before Frayze I ran the lead engine for a six-rooftop Ontario auto group. The lesson that stuck with me wasn't about ad spend or creative. It was about how fast a person got a reply after they filled out a form or called after hours.

A customer who calls at 6 PM on a Friday isn't browsing anymore. They're deciding. If nobody answers, they call the next lot on the list, and most of the time that lot answers.

Speed is the one lever a smaller dealer controls without spending a cent more on ads.

If your team is still checking a shared inbox once a day, that's not a leads problem. It's a clock problem.

Link in the first comment.

Address

202 Franklin Street North
Thunder Bay, ON
P7C4H9

Opening Hours

Tuesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 12pm - 7pm

Telephone

+18077000079

Website

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