Aashima Verma

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small businesses need our love a lil extra this year. shop small as much as you can. Happy (almost) small business satur...
11/28/2025

small businesses need our love a lil extra this year. shop small as much as you can.

Happy (almost) small business saturday 🧡

posting just so you could get a break from buying everything this Black Friday 👀sincerely,someone who literally creates ...
11/28/2025

posting just so you could get a break from buying everything this Black Friday 👀

sincerely,
someone who literally creates those ads you can’t stop clicking on 🙈

It’s official! 🥹 Thanks to everyone who voted & helped get us official nominee status for the 2026 Canadian Choice Award...
11/24/2025

It’s official! 🥹

Thanks to everyone who voted & helped get us official nominee status for the 2026 Canadian Choice Awards. 🫶🏽

I was recently asked my prediction for ads in 2026 and this is what I said...“The best performing ads won’t look or feel...
11/19/2025

I was recently asked my prediction for ads in 2026 and this is what I said...

“The best performing ads won’t look or feel like ads. They would look SO native to the platform that viewers won’t be able to tell the difference.”

And, I stand by it.

This subtle shift in video editing has helped us sell out our client’s book tours, gain high-quality leads at a fraction of the cost and obviously get better return from the same audience.

“What’s working in ads RIGHT NOW?”This carousel is the answer.
11/12/2025

“What’s working in ads RIGHT NOW?”

This carousel is the answer.

WIN A FREE TICKET TO MY ADS MASTERCLASS (Value: $250) 🎉I’m giving away a free ticket to my  Masterclass on Friday.To ent...
11/03/2025

WIN A FREE TICKET TO MY ADS MASTERCLASS (Value: $250) 🎉

I’m giving away a free ticket to my Masterclass on Friday.

To enter:
1️⃣ Follow
2️⃣ Tag your business or a friend who could use the support
3️⃣ Get extra entries for sharing it on your story and tagging

Winner will be chosen by random draw. Winner will be contacted by DM and must respond within 6 hours or another winner will be chosen.

Giveaway closes Nov 5th, 2025 at 4:00 pm EST.

Good luck!



Open to residents of Canada ages 18+
This giveaway is not sponsored, endorsed, administered by, or associated with Instagram.
By entering, you confirm that you are 18+ and release Instagram of responsibility.

2 truths and a lie 🫶 travel edition 🌍1. My phone was stolen on a solo trip to my favorite city in the world.2. I’ve been...
10/24/2025

2 truths and a lie 🫶 travel edition 🌍

1. My phone was stolen on a solo trip to my favorite city in the world.
2. I’ve been a public speaker since I was a kid.
3. I once went skydiving in Dubai.

Take your guess 👀

Happy Diwali from mine to yours 🪔✨
10/22/2025

Happy Diwali from mine to yours 🪔✨

We made a dumb change. ROAS jumped 54%.
10/16/2025

We made a dumb change. ROAS jumped 54%.

I’d fight every bro marketer who thinks volume will solve all problems. It does NOT.Generic marketing might get you more...
10/02/2025

I’d fight every bro marketer who thinks volume will solve all problems. It does NOT.

Generic marketing might get you more views and cheaper leads, but it will never get you the right ones. Quality over quantity in lead gen, always.

This is one of my core philosophies, and I will stick with it until I die.

life lately 🥹💕🧿
09/19/2025

life lately 🥹💕🧿

If I found out my ad costs had gone up over 30% and I needed results ASAP?Here’s exactly what I’d do (as a Facebook ads ...
09/04/2025

If I found out my ad costs had gone up over 30% and I needed results ASAP?

Here’s exactly what I’d do (as a Facebook ads specialist for 8+ years)

1. reel ads: low lift, high impact at low cost

These low-effort videos can increase your reach and help lower your overall costs. Just make sure you ALSO have talk-to-cam ads.

2. diagnostic value carousel (eg. red flags)

Call out common red flags you see in your industry and highlight why you’re different or how your audience can avoid them.

3. audit visual hooks for talk-to-cam reels 🕵🏽

Do your talk-to-cam videos have an engaging visual right at the beginning? If not, focus on this next time you film. (Think making a tea, putting on makeup, getting in the car etc. in the first 2 seconds to hook your people in)

4. ChatGPT Ad Copy 🚫

Copy actually written by you, with your quirks and errors will resonate more with your audience. Don’t use ChatGPT. We’ve tested this. Write it yourself and it will likely increase the CTR.

Want access to our ready-to-use winning ad templates? Comment TEMPLATES.

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Toronto, ON

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