04/23/2022
Happy Saturday everyone, we hope you’ve been having a great day so far! We’ve got some rebranding projects made by our grads for you today ✏️
Toronto Botanical Gardens Rebrand by Rose Zhang. Rose redesigned the brand identity system of The Toronto Botanical Gardens (TBG). The concept for the new brand identity was to emphasize the TBG’s mission, “to connect people to plants, inspiring us to live in harmony with nature,” by re-aligning their identity and goals to reflect a down-to-earth, lighthearted, friendly and humanitarian relationship with the community.
rosez.design
https://www.instagram.com/fromthedrawing/
*Original photo courtesy of Janet Davis
Coke couple by Yiyuan Chang. "Coke Couple" is a 3D branding design project, which subverts Coca-Cola's traditional "family" orientation, integrating Coca-Cola's iconic design elements with street culture and promoting to teenage groups.
agnesschangyy.com
Carnival Festival Promotions by Tatiana Moreira is a redesign of Carnival's brand. Rio Carnival is a festival that takes place in Brazil that celebrates the start of Lent, a Catholic holiday. Exotic Samba dancing, costumes, floats and partying are a large part of this active and lively festival, and its imagery is often used to represent the festival.
https://www.tatianamoreiradesign.com/power-of-nature
HengDian World Studio Rebrand by Amy Suyue Liao is a brand new corporate identity and a full scale branding kit for an existing company in China called "Hengdian World Studio". HengDian not only acts as a professional filming studio, but also made a lot of contribution for local tourism, and opened up ground for international travelers as well.
amysyliao.com
The Baseball Hall of Fame Rebrand by Victoria Collins is an update to the brand's current identity, withholding the same mission and values, displaying the history of America's national pastime in a fresh, and pristine new light- ultimately defining America's national pastime.