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ADPR Inc., Toronto, ON (2026)

06/24/2024

In the spirit of Pride Month, I’m highlighting a few of my favourite LGBTQ+ Social Media Accounts to have on your radar.

From LGBTQ+ news outlets to a LGBTQ+ Canadian media personality heavy hitter, keep reading or swipe through, to see who I’m really enjoying in my feed!

is celebrating 40 years of sharing stories, perspectives and issues affecting the LGBTQ+ community. I follow them for news stories, reality show recaps and travel tips.

Head to for LGBTQ+ news, pop culture stories and a whole lot of fun! My go to for new tracks and their Pride 50 features.

has been in the media scene for decades as an active part of his community, using his voice and media knowledge to help share important LGBTQ+ stories.

is a Two-Spirit Dene First Nations Multidisciplinary Artist who educates and entertains audiences worldwide. If you want to laugh and learn, then Chelazon is a must follow. IMO, she’s on her way to becoming a legend.

06/21/2024

To recognize National Indigenous Peoples Day, I am thrilled to have a guest blog from a very special person/artist/activist, .  We met during Season 3 of Canada’s Drag Race and I could tell right away they were intelligent, talented and funny as hell. Sidebar: I highly recommend you give them a follow on Instagram and TikTok.  Chelazon is a two-Spirit Dene First Nations Multidisciplinary Artist. Through Drag, stand-up comedy, and social media content creation, Chelazon uses their influence to educate and entertain audiences worldwide.  In our latest blog (at link in bio) Chelazon speaks about their experience being a Two-Spirit person, the history and what it means in modern day.  By deepening our learning about topics like these, allies can be more informed and supportive all year long, not just during Pride month.  I encourage you to read their words to learn more about the beauty of the Indigenous identity.

06/10/2024

PR Tips for Inclusivity

Your company’s inclusivity practices show your audience what your brand values are and what you believe in. Not only can this attract more clients, it’s also THE RIGHT THING TO DO (yes, I put that in all caps).

Swipe or read on to learn three simple, yet significant and effective tips you can incorporate into your business to demonstrate your commitment to inclusivity.

1. SHARE PRONOUNS
Lead by example and share your pronouns and encourage your employees to do the same, because you can’t assume someone’s gender. By having everyone share these, it normalizes the practice and doesn’t make anyone feel like they are out of place for sharing theirs.

2. DELIVER LAND ACKNOWLEDGEMENTS
Before meetings and gatherings, deliver land acknowledgements. It’s important to recognize the original Indigenous caretakers of the land in which your company sits on. Check out www.native-land.ca if you need a place to start learning.

3. USE YOUR VOICE
Donations are always welcome, but if you don’t have funds, use your voice. Make sure that you’re posting and sharing resources on your various platforms. Get your colleagues involved by asking them which causes are important to them and highlight these throughout the year.

This post would not have been possible without the help of the very special .

05/28/2024

Attention all publicists and entrepreneurs… ICON Refined is an outlet to keep your eye on!

I’ve recently been doing research to find new and unique outlets to pitch, and I came across this brand.

The ICON digital media network (digital, magazine, podcast) provides a resource for business owners who want to cultivate and foster growth in all areas of their life. ICON Refined shines a spotlight on stories from business and wellness, to culture, health and beyond.

Discovering this publication happened to be such an incredible find and I’ve been fortunate to collaborate with them a few times already. I guess you could say they’re, ah hem, very refined.

➡️ swipe to learn more about

05/14/2024

Are you a podcaster looking to make your mark?

Producing great content is only one part of the equation. Building an audience is the other crucial element needed for success, and when it comes to upping the PR game as a podcaster, well, we’ve got you covered.   Podcasts and web series have experienced rapid growth. While the rise of the medium has a lot of potential fans, it has also led to a lot of competition, but that’s where PR can give you an edge.

1️⃣ Hone your niche. There are two important factors to consider when determining your focus and your ideal audience. First, what is your expertise; and second, what is your end goal? Double down on what is resonating most and don’t be afraid to cut the content that isn’t performing as well.

2️⃣ Create teaser videos for upcoming episodes that can be shared on social media to build excitement. This can include snippets from the episode as well as behind-the-scenes content like bloopers.
 3️⃣ Invite special guests. Featuring relevant industry experts, influencers, or celebrities as guests on your podcast or web series adds credibility. Plus, it’s great cross-promotion when they share the episode with their followers.

4️⃣ Be a guest yourself. Appearing on other series can introduce you and your channel to a whole new audience. You can find other podcasters with complimentary content and offer to have them on your podcast if they will return the favour.

5️⃣ Gain visibility at events. Being seen is an important part of promotion. Participate in events relevant to your niche. It will keep you up to date on the latest industry news to leverage in upcoming content.
 6️⃣ Build your media presence. Do not forget about media relations in your PR plans. Pitch yourself as a columnist or expert commentator to a local newspaper, radio station or TV news program, keeping your brand top of mind among the general public.

7️⃣ Engage with your audience. The easiest way to maintain your current audience is by building a relationship and loyalty through engagement and response.

Plus, check out yours truly on Jobber’s Masters of Home Service podcast at 🔗 in bio and read our blog for more.

05/09/2024

It’s official! We are heading to Ethiopia in July with to meet this sweetheart of a boy, Yared and his family.

Stay tuned for updates as and I prepare for our trip + a lot more content when we’re on the ground this summer.

05/07/2024

Do You Want to Level Up Your Writing With AI?

Over the past couple of years, the landscape of writing has evolved with the advent of Artificial Intelligence (AI) technologies. These innovative tools offer writers unprecedented assistance in crafting clearer, more compelling content. Whether you’re a small business or a professional communicator, harnessing the power of AI can significantly elevate your writing prowess.

Swipe ➡️ or read on to see why it’s time to get on board with artificial intelligence and level up your writing game!

Start with a clear idea. You should know what you want AI to help with before you start. Idea generation, editing or content creation.

Choose the right AI tool. Right now, there are a lot of AI tools that support writing, and that number is only going to grow. Learn what the various tools do and choose the right one for the task.

Be detailed, but concise. The more detail you provide in the prompt, the better. But don’t get too wordy - i.e. if you can say it in 3 words don’t use 10. AI is creating content based on your instructions, so be specific to get the best results.

Use it to edit. If you already have a draft and it feels like it needs a little something extra to be perfect, AI can help. Use prompts to make it less wordy, change the tone, check grammar and spelling, or improve sentence flow.

Have fun with it. Consider using AI to add a playful tone or some pop culture references.

Experiment. Like any skill, using AI to improve your writing takes a bit of practice. Explore how different prompts change the generated content to find what works best for you.

Review. Review. Review. Make sure you always review the resulting content. AI can be really helpful, but it doesn’t always get it right. It’s important to make sure the information, messaging and tone are accurate and align with your intentions.

Happy writing!

04/19/2024

Are you a professor of academic looking to stand apart from your peers?

The world of academia can be fiercely competitive, whether you’re vying for a coveted tenured position, a speaking opportunity at a major conference or a research grant, but one way sure-fire way to make your mark is through PR.

There are a number of benefits and advantages, like influencing tenure and promotions, building an audience for a future book release, helping land speaking opportunities and consulting gigs, supporting grant and funding applications, offering negotiating power and so much more.

So here’s how to build your profile through PR:

1️⃣ Carve out your niche.

2️⃣ Simplify complicated ideas.

3️⃣ Share results as bite-sized findings.

4️⃣ Coordinate with your institution’s head of communications, public relations or media relations teams.

5️⃣ Make media a priority.

If you want to stand out in the academia community, read our full blog at 🔗 in bio.

03/15/2024

Are you harnessing the power of LinkedIn to market your business? Long gone are the days when LinkedIn was considered a stuffy corporate platform. Today, it’s a game changing tool that counts more than 700 million professionals worldwide among its members – a targeted audience of business leads who are eager for engagement.

This powerful database of business leaders and industry players is the perfect platform for small business owners and entrepreneurs to elevate their brand presence, expand their network, generate new leads, forge new partnerships, and drive tangible business growth.

If you aren’t active on it already, this is your reminder to revitalize your social media strategy to include a renewed focus on LinkedIn.

Need a little help to get started? We’ve got you covered! Featured this week on the blog is a guest post from social media guru and CEO of .media, Corey Brausch Hurley.

From perfecting your profile, to engaging your network to participating in industry discussions and more, Corey’s tips and best practices will help elevate your LinkedIn marketing strategy.

02/23/2024

“Traditional media is dying.” Have you heard that one, lately?

I would say that traditional media and PR are actually evolving. And while yes, some of what I used to do doesn’t apply anymore, there are still a lot of new, exciting ways that PR can work for you. Let’s call it an evolution.

Check out my Then vs. Now list below.

Do you remember some of these? A special shout out to my first Blackberry that made me feel cool. .

02/17/2024

As a business coach, you help build successful enterprises. You are the unsung hero behind the scenes who is building the strategy and equipping your clients with the tools to execute it.

It’s a career path that focuses a lot of time and energy on guiding others towards attaining their goals. It’s no surprise that when your focus is on helping other people, it can be way too easy to put off promoting your own business.

PR can help demonstrate your credibility, position you as a leading expert in your industry, and drive awareness among potential new clients.

We know you’re busy helping others succeed, so we’ve pulled together a few tips to help you get noticed:

➡️ Carve out your niche
Do you offer something no one else does? Do you have a high success rate among your clients and what data can you offer to support your claims? Be sure you know what sets you apart before you start pitching.

✉️ Submit an op-ed
A well-crafted op-ed written about a timely and relevant topic is a great way to share your expertise and get noticed. Keep your eye on relevant breaking news where you’re able to contribute to the conversation.

📝 Write an expert column
Contributing an op-ed or two is a great way to lay the foundation to pitch yourself as a regular columnist for a local newspaper or business publication. Having published articles in respected publications adds to your credibility.

👥 Book a guest spot on a podcast
There are so many great podcasts in the business space and beyond. Many attract a large audience. Identify how your expertise can fill a gap in the conversation. Knowing what they’ve discussed previously to ensure you’re not missing an opportunity to be featured by pitching an irrelevant angle.

🎤 Start a podcast
Starting your own podcast is a great tool to drive awareness of your coaching. It’s a great way to offer proof of your expertise to draw in new clients.

Looking for more tips? Sign up for The ADPR List.
Link in bio!

cess

02/16/2024

As a business coach, you help build successful enterprises. You are the unsung hero behind the scenes who is building the strategy and equipping your clients with the tools to execute it. It’s a career path that focuses a lot of time and energy on guiding others towards attaining their goals. It’s no surprise that when your focus is on helping other people, it can be way too easy to put off promoting your own business.
PR can help demonstrate your credibility, position you as a leading expert in your industry, and drive awareness among potential new clients.
We know you’re busy helping others succeed, so we’ve pulled together a few tips to help you get noticed:
➡️ Carve out your niche
Do you offer something no one else does? Do you have a high success rate among your clients and what data can you offer to support your claims? Be sure you know what sets you apart before you start pitching.

✉️ Submit an op-ed
A well-crafted op-ed written about a timely and relevant topic is a great way to share your expertise and get noticed. Keep your eye on relevant breaking news where you’re able to contribute to the conversation.

📝 Write an expert column
Contributing an op-ed or two is a great way to lay the foundation to pitch yourself as a regular columnist for a local newspaper or business publication. Having published articles in respected publications adds to your credibility.

👥 Book a guest spot on a podcast
There are so many great podcasts in the business space and beyond. Many attract a large audience. Identify how your expertise can fill a gap in the conversation. Knowing what they’ve discussed previously to ensure you’re not missing an opportunity to be featured by pitching an irrelevant angle.

🎤 Start a podcast
Starting your own podcast is a great tool to drive awareness of your coaching. It’s a great way to offer proof of your expertise to draw in new clients.

Looking for more tips? Sign up for The ADPR List.
Link in bio!

o

ADPR Inc.

06/24/2024

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