08/23/2022
Our BEST tip for you! ⤵️
Why is there so much NOISE in the social media marketing world?
Yes, there are updates GALORE, shifts with engagement, privacy updates, new features......the list goes on and on.
The illegitimate 'gurus' start telling you exactly what TO do and what NOT to do, and we're guessing it sounds a little like this:
- post daily
- niche down...like, way down
- content themes or buckets
- use trending audio
- value-based content only
This is what EVERYONE is telling you to do, right? Especially the individuals with a large following. You start to follow their advice, because they MUST be right if they've seen success.....
Then, why is your follow count crawling? Why are your posts not getting comments and reels not getting seen? Maybe you're noticing that something performed REALLY well, but you have no clue why because everything else tanked?
All of these tips , tricks, and tactics are dying to be supported by an overall strategy
Your social media is one small point of communication for your brand, and should be strategically working towards one LARGE plan in your business.
There should be rhyme and reason to most everything you do on social media, to help grow and convert your followers into customers!
...And that most important part?
That rhyme and reason is DIFFERENT for every business.
Tactics don't work without a strategy to hold them up.
Stop wasting your time pushing out TONS of content that isn't aligned to anything, only to have your people who aren't ready to buy see it.
Remember to take the advice you see with a grain of salt. Promise us you'll remember that your brand is completely different (and requires different strategies) than that guru who's telling you how to find 10k followers in 10 days. Promise?