Wolf Eleven

02/15/2023

02/15/2023

9 elements of an awesome SaaS landing page:

✅ Fast
✅ Clear
✅ Specific
✅ Testimonials
✅ Case studies
✅ “you” not “we”
✅ Handle objections
✅ Benefits > Features
✅ Customised software screenshots

What else would you add?

02/15/2023

How to turn Free Trial users into paid users 👇🏻

Use this 5-step approach 👇🏻

The number 1 reason why free users don’t convert to paid is that…

They don’t bother to use the platform. But why?

🔷 They forget about it
🔷 They don't understand how to use it

Here's how to overcome those issues...

🤩 Onboarding Email Sequence 🤩

Send the following email sequence:

EMAIL 1)
Welcome video from the founder

🔷 Outlining why they created the business i.e. the problem it solves
🔷 Highlight the benefits
🔷 Where they can go for any support questions
🔷 Sell it! Create excitement

EMAIL 2)
Problem/Solution email

🔷 Outline a typical problem your users have
🔷 Offer a step-by-step solution using your platform
🔷 Use screenshots and videos

EMAIL 3)
Soft pitch with a link to upgrade

🔷 Outline the added benefits they would get from upgrading
🔷 New features
🔷 Fewer restrictions

EMAIL 4)
Social proof email

🔷 Outlining the success another customer has had
🔷 Testimonial with a pic, or ideally a video

EMAIL 5)
Hard pitch with urgency/scarcity

🔷 Give a limited-time special offer

Sequence all of this using a CRM like HubSpot so it all happens automatically after a user signs up for a free trial.

Implement this and watch your sales go 🚀

02/14/2023

Marketers, I feel your pain 😫

So much to do, so little time & resources

Partner with a marketing agency, like Wolf Eleven, and let us take care of content creation, advertising and lead gen...all for the price of less than a single employee.

Freeing up your time to focus on high-level strategy for the business 🚀

DM us for a FREE marketing strategy call

I'll give you free, no-obligation advice on how to increase leads

We can also discuss how we can support you

02/14/2023

The best marketing starts with giving away value for free

Teach them how to do it themselves

You’ll be seen as an expert

So they’ll know who to come to when ready to buy