MASX MEDIA

09/27/2022

Customer relationship management (CRM) software stores, organizes, and analyzes business contact and customer information. Within the CRM platform, sales, marketing, and customer service teams automate the collection and organization of customer, lead, partner, and key business relationship data. The processes and systems that help improve a business’s relationships with their contacts may also be called customer relationship management.

CRM software has changed the way companies do business because of the numerous benefits it offers. It’s made remote work easier and customer experience management have improved the quality of customer interactions.

CRM software centralizes all the data pertaining to your current and future customers, so that your team may remain on top of their tasks. Agents will be able to log accounts of customer purchases, calls, emails, chats, support tickets, etc. This way, no detail of a customer’s relationship with your business will slip through the cracks.

09/06/2022

TikTok dethrones Google as most-visited website🎵

TikTok was the most popular web address in the world in 2021, overtaking Google for the first time, according to cloud services company Cloudflare. The social video app ranked seventh in Cloudflare's 2020 ranking behind Google, Facebook, Microsoft, Apple, Netflix, and Amazon, but jumped to the top amid a COVID-spurred surge in popularity 📈

-Natalie Koltun, MarketingDive

07/18/2022

Happy Monday, everybody! 💙🖤

07/15/2022

Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It is the act of sending promotional messages to people in mass quantities. It typically is to generate sales or leads and it may contain advertising.
It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases 📧

Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing 📈

An effective email marketing campaign requires three essential elements:

An Email List 🗒: For you to pull off successful email campaigns, you need an active email list. This is a database of email contacts who have expressed interest in receiving marketing communications from your brand.

An Email Service Provider (ESP) 💻 : An email service provider (ESP), also known as an email marketing platform, is software that helps manage your email list. It also helps design and execute automated email marketing campaigns.

Clearly Defined Goals 💪🏽 : You can use email marketing to achieve many business goals. For example - Drive sales, boost brand awareness, generate and nurture leads, keep customers engaged, and increase customer loyalty and lifetime value.

07/14/2022

More than half of the world’s population is active on multiple social media platforms to be updated with trends and stay connected with people far and wide🌏

With every scroll, you get to see something new. This keeps us hooked for hours at a stretch with content around the globe 📱

But it may happen that your social media posting schedule isn’t synced with the active time of your most popular audience. That’s when a social media scheduler comes into play 🗓️

With a social media scheduler, you can align and schedule social media posts to multiple platforms at different times to get the maximum reach. It is designed to simplify creating social media schedules to optimize marketing efforts ⏰

Here are 8 social media scheduling tools that can boost your marketing workflow:
1. Hootsuite
2. Buffer
3. Later
4. SocialPilot
5. SocialBee
6. Sendible
7. Agorapulse
8. CoSchedule

torontodigitalmarketing

07/06/2022

DON’T DO THIS❌

There are ways to get yourself noticed on Instagram, and we understand the frustration of putting hard work into your posts and not feeling like they’re getting seen👀

BUT here are 3️⃣ of the worst mistakes you can make to lose followers and diminish trust with your audience.

🔹Follow and Unfollow
🔹Spamming with Likes
🔹Not responding

07/04/2022

is a hashtag used across social media channels like Twitter, Facebook, and Instagram to spread optimism, positivity, and life-affirming messages every time Monday rolls about. The idea is to create an environment where you push yourself to be your best version for the upcoming week or in other words, get work done.

06/29/2022

Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand organically.

Follow us for tips to keep your digital footprint updated!

06/24/2022

06/22/2022

1️⃣Set marketing campaign goals : The wisest and greatest of marketers set goals. Having goals in place for your marketing efforts will help you define success.

2️⃣Study the competition : Find out who your competition is and look at what they’re doing. This provides you with an idea of what you’re up against and it can help you get ahead in your industry.

3️⃣Nurture relationships : Building a relationship with prospects and leads is the purpose of marketing. It starts from the moment they come across your brand on the Internet and continues throughout the customer journey.

4️⃣Segment the market : Targeted communications are much more effective than the generic approach of one massive email blast. Everyone in your contact database is different.

5️⃣Conduct tests on websites : This is a really exciting part of being a marketer. Testing different items across campaigns will help you understand what works and what doesn’t.

6️⃣Measure & analyze data : Always look at data and keep a record of campaign performance. A great marketer measures these numbers and contextualizes them into reasons why they’re succeeding or require improvement

7️⃣Always look to innovate : Great marketers should always be looking to separate themselves from their competition. Being innovative in your marketing by trying new things and putting new ideas into motion can be what helps you rise to the top.

06/20/2022

Have you hit a slump in your marketing strategy? We all find ourselves needing a bit of motivation at times, so here’s a quote to help you through your Monday blues!

06/14/2022

1. Be Efficient -
Provide each member of staff with a plan and encourage each to make a list to ensure he or she completes prioritised jobs on time and stays on task all day, resulting in efficient working.

2. Offer Support and Set Realistic Goals -
Provide clear direction to supervisors and employees to help clarify expectations. This will help to increase their productivity, as they will have a clear focus and clear goals.

3. Practice Positive Reinforcement -
Encourage, motivate and reward. When you motivate your employees to work harder and receive rewards in return, they’re more likely to put increased productivity high up on their to-do list.