04/13/2022
MARKETING IDEAS!
It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing as they have in the past.
Whether you’ve been in business for 6 months or 20 years, there is always room for improvement. Here is a list of small business marketing ideas:
1. MAKE DATA CLEANING A ROUTINE
Data cleaning shouldn’t be a once-a-year task. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. In fact, 72 percent of companies feel that data quality issues impact consumer trust and perception.
Why? Because successful marketing relies on data-driven decision-making. If your data is inaccurate, your decisions won’t be much better. In the same study, less than half of organizations globally (44%) trust their data to make important business decisions. Talk about opportunity lost!
2. KNOW YOUR AUDIENCE
When considering small business marketing ideas, think about your audience.
Ask yourself these questions:
Who are they?
What do they do?
How can you help them do it better?
Buyer personas are a great way to define your audience in terms of demographics, responsibilities, and interests. A buyer persona done well will give you a target and direction. Plus, these personas can be used to segment your list and better personalize your sales and marketing messages.
3. KEEP CONTENT ON TARGET
When you know your audience, it’s much easier to create targeted, relevant, and (above all) valuable content. Clickbait and countless sales pitches aren’t the way to gain trust from your network. Instead, make it your goal to reach your audience on a more personal level. Show them you understand them and care about their wants and needs.
4. OPTIMIZE YOUR EMAILS
Most people feel like they get a lot of emails. Some may say too many, yet 86% of consumers prefer email when communicating for business purposes. Long story short: email shows no signs of slowing down because of how effective it is.
5. BOOST YOUR SOCIAL MEDIA CONTENT
Social media algorithms are constantly evolving. Oftentimes, these changes mean it’s harder to gain traction organically. That’s where paid advertisements and boosted posts can help level the playing field.
If you need a quick guide to the world of “play to play” social advertising, these links are a great place to start:
Facebook ads
Twitter ads
LinkedIn ads
Instagram ads
6. KEEP AN EYE ON REVIEWS
Consumers have a lot of power with online reviews, making them more important than ever. This can feel overwhelming for businesses, but online reviews are also an excellent source of referrals.
If you see a negative review, there’s no need to panic. Respond the best you can without provoking an already unhappy customer. Often this means asking to speak offline so you can work with them one-on-one instead of in the public online arena. Remember, you can’t please everyone all of the time, so focus on building loyalty. If you’re doing good work, eventually that negative review will be just a blip on your positive review radar.
