Le Code Switch

Le Code Switch We help brands turn diverse audiences into revenue | Culturally relevant marketing strategy without the fear or missteps.

We are a bilingual marketing agency guiding equity-conscious organizations to authentically engage and fairly include underserved communities through marketing and communications.

Can we agree that rage bait is a strategy? Brands profit from it, and marginalized communities are the butt of the joke,...
03/19/2026

Can we agree that rage bait is a strategy?

Brands profit from it, and marginalized communities are the butt of the joke, every single time.

From e.l.f.’s grip gel rollout, to Variety comparing Jack Harlow to D’Angelo, to The New Yorker’s illustration of Wunmi Mosaku, same story, different brand and different medium. Manufacture the moment, generate and collect engagement and move to the next thing.

In this post we take a look at how it works, why it keeps happening, and the question we think more of us need to be asking, are we speaking up, or are we just feeding the funnel? and at what cost?

Let us know what you think in the comments. 👇🏾

Many people think that when we say we work to bridge the gap in marketing for underserved communities, we are only speak...
03/17/2026

Many people think that when we say we work to bridge the gap in marketing for underserved communities, we are only speaking about Black, Indigenous, racialized and religious minority communities.

Women in sports is an underserved segment as well, and ignoring it, is failing to recognize the diverse audience it serves and its tremendous value.

EDO just dropped their 2026 Women’s Sports TV Outcomes Report and the numbers paint a clear picture. Ads in women’s sports generated 15% more impact than primetime broadcast TV — for the second year running.

We know that women’s sports fans have always been one of the most engaged audiences and the numbers are showing us that they can no longer be ignored.

Which brands will finally wake up to this opportunity in 2026?

Source: EDO’s 2026 Women’s Sports TV Outcomes Report

Did you know that March is recognized as Black Mental Health Month in Ontario? This is an opportunity to raise awareness...
03/03/2026

Did you know that March is recognized as Black Mental Health Month in Ontario? This is an opportunity to raise awareness about the mental health impacts of anti-Black racism and to support the mental health needs of Black communities.

In that spirit, we are sharing with you today — BREATHE, launched in March 2026 by Black Mental Health Canada .ca . Canada’s first 24/7 mental health support line built for Black communities.

BREATHE stands for Black Response and Empathy Alternative to Harmful Enforcement. It provides support for Mental Health & Emotional Wellbeing, Justice Advocacy & System Navigation, Healing & Recovery, and Community Care & Wellbeing.

We know this tool is much needed and will provide great relief and support to Black communities in need throughout Canada in times of crisis.

📞 Call 1-800-917-0272

24/7, FREE

Save this number. Share it. Send it to someone who needs it. This is for us, by us. 🖤

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