Le Code Switch

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Le Code Switch

We help brands turn diverse audiences into revenue | Culturally relevant marketing strategy without the fear or missteps.

We are a bilingual marketing agency guiding equity-conscious organizations to authentically engage and fairly include underserved communities through marketing and communications.

12/21/2025

*sharing yesterday’s post today, because, holiday chaos*

Day 20: Community Cheer goes to GYALLIVANT ( )

GYALLIVANT is an organization focused on promoting wellness through initiatives created by and for Black women and women of colour in the GTHA. Their mission is to provide innovative services, products, and events, and to create transformative spaces where Black women can explore and embrace their wellness journeys in ways that are holistic, culturally rooted, and affirming.

For events, GYALLIVANT offers wellness experiences that combine entertainment, recreation, and therapy, helping participants feel grounded, joyful, and seen. Their programs are designed to meet women where they are, creating space for rest, healing, and connection.

Here’s how to support:

✔️ Follow
✔️ Explore their events, services, and wellness programs https://www.gyallivant.com

12/19/2025

Day 19 of Community Cheer: Grazing Platters in the 6ix

A charcuterie board can be just cheese and crackers, or it can be the thing people remember. has been proving that since 2019.

They source quality ingredients, Canadian first and turn them into spreads that make people stop scrolling. The kind of setup where your guests arrive and immediately pull out their phones because it just looks that good.

When your corporate event needs to feel less like a meeting and more like people actually want to be there. When you’re celebrating something real and the food needs to match the energy. When “just get some snacks” isn’t going to work for what you’re planning.

You know what to do:

✔️ Follow

12/18/2025

Day 18: Community Cheer goes to Shani Gwin ()

Shani Gwin is a sixth-generation Métis descendant of Michel First Nation, and she’s spent her career making sure Indigenous voices aren’t just heard, they’re centred.

As Founder and CEO of pipikwan pêhtâkwan, an Indigenous-owned and majority-staffed communications firm in Edmonton, Shani works with communities and organizations to get communications right.

Story sovereignty, trauma-informed engagement, authentic reconciliation as practice. She’s especially committed to Indigenous women, youth, and 2SLGBTQ+ communities having control over their own narratives.

Recently, she even partnered with the Alberta Machine Intelligence Institute to build AI tools that actually reduce racism and bias online. Shani’s work isn’t performative, it’s about building real capacity and relationships that honor Indigenous truths for the long haul.

You know what to do:

✔️ Follow pipikwan pêhtâkwan

12/17/2025

Day 17 of Community Cheer: Stoop Dreams TO

Your doormat doesn’t have to be an afterthought knows it.

They’re making doormats with a personal touch. Cultural nods. Music tributes. Personality for your front step.

When you decide your stoop deserves the same energy as the rest of your space. When “just a doormat” becomes a small statement about the life you’re building.

For the friends who curate everything down to the welcome. For the homes where every detail tells a story.

You know what to do:

✔️ Follow for designs that hit different

✔️Local pickup & Int’l shipping available
DM / Email to order

11/30/2025

Yes, December is tomorrow! This December, we’re celebrating the people who inspire us: the creators, founders, changemakers, and organizations making an impact.

We’ll also be putting you on to some of our favourite finds and go-to’s from Indigenous, Black, racialized, and religious minority entrepreneurs.

The “season of giving” doesn’t have to mean buying more stuff. Sometimes the most valuable support is intangible: a follow, a like, sharing someone’s work with your network, or recommending a small business to a friend.

🤎 December, but make it meaningful.

11/05/2025

We came across the Equitable Design Framework by .io , and we think you need it in your toolkit. It’s a simple, practical guide that helps creatives pause, reflect, and design with more awareness and intention.

It’s user-friendly and gives you clear actionable tips for design, covering:

▪️Building self-awareness
▪️Unlearning bias
▪️Making more equitable design choices

If your goal is thoughtful, equitable design, this framework gives you the foundation to start.

‼️‼️‼️Head over to .io .io to get the free download link.

11/04/2025

Arab communities are one of the fastest-growing in Canada. Nearly 800,000 people in 2021, projected to hit close to 2 million by 2041. A young, diverse community with roots in over 250 different ethnic and cultural origins.

If you’re in marketing, branding, or building products for the Canadian market, these numbers should matter to you.

Here’s what else matters: nearly 40% experienced discrimination between 2015 and 2020, mostly based on ethnicity, religion, or race. That shows up in how they engage with brands, media, and institutions.

And yet, 72.6% of Arab immigrants report a very strong sense of belonging to Canada. Higher than non-racialized immigrants.

That belonging coexists with the barriers. It’s nuanced. And if your marketing doesn’t reflect that nuance, you’re missing the mark.

These aren’t just numbers. They’re your customers, your employees, your community. Swipe through for some more stats.

Source: “Portrait of the Arab Populations in Canada: Diversity and Socioeconomic Outcomes” by Statistics Canada (released October 30, 2024)

10/24/2025

Just my thoughts. Yes, I speak with my hands a lot, especially when I am passionate about the subject.🫣

10/23/2025

Accessible marketing reaches more people and creates bigger impact.

➡️Here are 3 tools that make it easier.

There are so many great accessibility tools out there, and we want to start sharing them more often. Think of this as the beginning of building your accessibility toolkit together.

👉🏾Swipe through to see:

▪️WAVE - catches website accessibility issues before they become barriers
▪️Accessible Colour Palette Builder - makes sure your brand colours work for everyone
▪️Canada’s Plain Language Standard - removes communication barriers

We’d love to hear what’s in your toolkit too, share the accessibility tools you use in the comments so we can all learn add to our lists.

10/22/2025

Before we get in to it, this post os in no way shape or form endorsing this product, strictly our opinion on the campaign.

The Ordinary just created the most accessible beauty campaign of 2025.

▪️Their new “Periodic Fable” campaign drags misleading beauty jargon (goodbye “poreless,” “eternal youth,” and “medical grade”). But here’s what no one is discussing...

▪️The campaign creates a fake periodic table with 49 « elements with zero science » to expose how brands use confusing language to sell dreams instead of solutions.

The Ordinary also launched their first-ever book explaining how trending skin care ingredients actually work, using real science, not just a cute marketing qdd-on.

Here’s why this matters:

▪️Plain language = accessibility.

▪️Transparency builds trust.

Plain language is a competitive advantage. The Ordinary proved it.

➡️Our subject matter experts don’t just talk about accessible marketing, they’ve built it at scale. Plain language strategists. Accessibility experts. Real results. Ready to work together? Email us, link in bio.

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