Avant-Garde Agency Inc

Avant-Garde Agency Inc We’ve been key players on projects that do more than make a statement—they create a sense of belonging.

That same intention guides our work in the digital space. We provide full-service and à la carte marketing solutions tailored to your needs.

This was one of the photos we took for my interview with Al Jazeera.While my interview and story made it into the articl...
08/04/2026

This was one of the photos we took for my interview with Al Jazeera.

While my interview and story made it into the article, this photo never did, but I always liked it, so I’m happy to finally share it here. A little overdue.

I’m wearing one of my favourite wardrobe finds: a vintage Moschino jacket that I picked up secondhand for an incredible price. It perfectly captures what I love about the brand—playfulness, creativity, and the idea that luxury doesn’t have to be taken too seriously.

Looking at this photo now, I noticed something I completely missed at the time. Behind me is a sign of Muhammad Ali outside a boxing store. Even funnier, one of the other photos Aidan and I took that day also happened to have a mural of Muhammad Ali outside a boxing gym in the background.

A few months later, one of my videos unexpectedly went viral, it was about boxing and Andrew Tate getting knocked out. Around that same time, I also had a dream about Muhammad Ali. Whether it’s coincidence or not, it made me reflect on what he represented beyond the ring. He wasn’t only one of the greatest athletes of all time; he was also someone who stood firmly by his principles, speaking out for civil rights, religious freedom, and social justice, even when it came at great personal cost.

Looking back, it’s fascinating how certain themes quietly weave their way through our lives before we even notice them.

Photographer .matthew.marsh

Article - A dream deferred? An Olympic hopeful shares his scrape with deportation. By Lucas-Matthew Marsh

https://www.aljazeera.com/features/longform/2024/7/25/a-dream-deferred-an-olympic-hopeful-shares-his-scrape-with-deportation

This was one of the photos we took for my interview with Al Jazeera.While my interview and story made it into the articl...
08/04/2026

This was one of the photos we took for my interview with Al Jazeera.

While my interview and story made it into the article, this photo never did, but I always liked it, so I’m happy to finally share it here. A little overdue.

I’m wearing one of my favourite wardrobe finds: a vintage Moschino jacket that I picked up secondhand for an incredible price. It perfectly captures what I love about the brand—playfulness, creativity, and the idea that luxury doesn’t have to be taken too seriously.

Looking at this photo now, I noticed something I completely missed at the time. Behind me is a sign of Muhammad Ali outside a boxing store. Even funnier, one of the other photos Aidan and I took that day also happened to have a mural of Muhammad Ali outside a boxing gym in the background.

A few months later, one of my videos unexpectedly went viral, it was about boxing and Andrew Tate getting knocked out. Around that same time, I also had a dream about Muhammad Ali. Whether it’s coincidence or not, it made me reflect on what he represented beyond the ring. He wasn’t only one of the greatest athletes of all time; he was also someone who stood firmly by his principles, speaking out for civil rights, religious freedom, and social justice, even when it came at great personal cost.

Looking back, it’s fascinating how certain themes quietly weave their way through our lives before we even notice them.

Photographer .matthew.marsh

Article - https://www.aljazeera.com/features/longform/2024/7/25/a-dream-deferred-an-olympic-hopeful-shares-his-scrape-with-deportation
legalcasetoronto muhammadali sullysboxinggym torontoimmigrationlaw TorontoLifestyle

2025 was a year of momentum, building brands that resonate, connect, and create real-world impact.Across a handful of cl...
01/27/2026

2025 was a year of momentum, building brands that resonate, connect, and create real-world impact.

Across a handful of client brands,
we achieved 64,000+ followers, 49M impressions,
20 viral videos, and 21 media features,
but growth is more than numbers.

At Avant-Garde Agency Inc., we build brands that feel like your favourite neighborhood: welcoming, vibrant, and designed for connection. We ask deeper questions: How many lives does your content touch? How do people feel once they’re inside your brand?

We understand every neighborhood functions within a wider society. So we collaborate with key players, we create alignment, strategic impact, and lasting community influence.

In the digital world, attention is valuable real estate. We help our clients claim their space intentionally, building platforms that are emotionally resonant, carefully crafted, and built to last.

Success isn’t just reach and impressions, it’s community impact. Through storytelling and thoughtful design, we turn presence into connection, brands with soul, substance, and staying power.

• Media features came from 100% earned media, not paid advertising.
• Visibility achieved through organic strategy and authentic storytelling.

Avant-Garde Agency Inc.
www.avantgardeagency.ca
[email protected]

2025 was a year of momentum, building brands that resonate, connect, and create real-world impact.Across a handful of cl...
01/27/2026

2025 was a year of momentum, building brands that resonate, connect, and create real-world impact.

Across a handful of client brands,
we achieved 64,000+ followers, 49M impressions,
20 viral videos, and 21 media features,
but growth is more than numbers.

At Avant-Garde Agency Inc., we build brands that feel like your favourite neighborhood: welcoming, vibrant, and designed for connection. We ask deeper questions: How many lives does your content touch? How do people feel once they’re inside your brand?

We understand every neighborhood functions within a wider society. By collaborating with key players, we create alignment, strategic impact, and lasting community influence.

In the digital world, attention is valuable real estate. We help our clients claim their space intentionally, building platforms that are emotionally resonant, carefully crafted, and built to last.

Success isn’t just reach and impressions, it’s community impact. Through storytelling and thoughtful design, we turn presence into connection, brands with soul, substance, and staying power.

• Media features came from 100% earned media, not paid advertising.
• Visibility achieved through organic strategy and authentic storytelling.

Avant-Garde Agency Inc.
www.avantgardeagency.ca
[email protected]

I was interviewed in Excalibur about my role in the Lindo family legal case and the strategies involved in organizing ag...
12/30/2025

I was interviewed in Excalibur about my role in the Lindo family legal case and the strategies involved in organizing against systemic injustice.

What ultimately made the difference wasn’t sympathy alone, it was strategy, community, and collective pressure. The strategy was to humanize the family, connect their story to values people already care about (sports, faith, perseverance), and mobilize local communities through protests, media, and public advocacy. Journalists, Students, athletes, and church members showed up, and their voices mattered.

As I shared in the interview: “Power responds to power. Politicians often don’t act until pressure becomes impossible to ignore. By working backwards from the outcome we needed, temporary resident permits, we used media and organizing to force a response.”

This legal case was proof that even in painful, stressful situations, organized action can turn trauma into real, material change. Nothing about this was individual, it was collective. And it worked.

Grateful to everyone who showed up, spoke out, and helped push this across the line.

Thank you, Afkaheem Alam of Excalibur Publication, for the interview. Full article linked in bio.
🇨🇦 🦁

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