08/06/2026
Stop chasing the numbers that make you feel good. Start tracking the ones that make you money.
It’s easy to get caught up in the numbers that look impressive.
✨ Likes.
✨ Followers.
✨ Views.
And while those metrics can be encouraging, they don’t always translate into business growth.
Instead, start asking yourself:
→ Are people clicking my website?
→ Am I getting inquiries?
→ Are people booking discovery calls?
→ Are my DMs turning into conversations?
→ Is my content leading to sales?
A post with 200 views that brings in a new client is far more valuable than a post with 20,000 views that brings in none.
As business owners, our goal isn’t just to grow an audience.
It’s to build a business.
So the next time you open your analytics, don’t just ask, “Did this perform well?”
Ask, “Did this move my business forward?”
At The Beige Label Social, every strategy starts with one question: What does success actually look like for your business? Because your content should do more than look good; it should work.
🤍 Save this for the next time you’re tempted to measure success by likes alone.
