The Brandmother

The Brandmother Helping reimagine products, businesses and brands for survival and growth during the time of Coronav

Brandamage Control? Too little, too late.
09/10/2021

Brandamage Control? Too little, too late.

The couple - who have daughter Blue Ivy, nine, and twins Rumi and Sir, four, together - have teamed up with Tiffany & Co to fund places at five historically Black colleges and universities (HBCUs).

When Brands collide......poor taste or simple ignorance?....The "Original Blood Diamond" ...really B&JZ?....The Mystery ...
09/06/2021

When Brands collide......poor taste or simple ignorance?
....The "Original Blood Diamond" ...really B&JZ?....The Mystery of That Basquiat Painting — and Its Tiffany Blue?....Ghosts of the artist’s past debate the connection to any
brand?

Ghosts of the artist’s past debate the connection to any brand.

This!
08/19/2021

This!

Standing by their brand (values)........
07/21/2021

Standing by their brand (values)........

Several kosher grocery stores around the United States have decided to pull Ben & Jerry's from their shelves after the company's announcement this week that it would stop doing business with a licensee in Israel that sells ice cream in the Israeli-occupied Palestinian territories.

Brandtastic!I (still) love Sesame Street. The latest news from the street, Elmo got a pandemic puppy named Tango. Always...
07/21/2021

Brandtastic!

I (still) love Sesame Street. The latest news from the street, Elmo got a pandemic puppy named Tango. Always relevant, engaging, educational and true, to the brand.

Brandtastrophy!Are any of Subway's ingredients real? Ireland came to the conclusion that the bread wasn't actually bread...
07/16/2021

Brandtastrophy!

Are any of Subway's ingredients real? Ireland came to the conclusion that the bread wasn't actually bread, now the Tuna is questionable. I won't even touch much on the past Subway pe*****le spokesperson. Subway says they are proud and yet they are closing all of their locations on July 19 to integrate a new Eat Fresh Refresh menu and giving away free Subs on National Fry Day?

Subway is making headlines once again by launching a website to push back against critics claiming that its tuna sandwich isn't real.

Here we go again. I'm having a flashback to April 23, 1985 when Coca-Cola introduced the "New" Coke.Rather than altering...
07/13/2021

Here we go again. I'm having a flashback to April 23, 1985 when Coca-Cola introduced the "New" Coke.

Rather than altering the taste and look ever so slightly, how about switching to Stevia rather than aspartame and acesulfame to sweeten it. Now that would be newsworthy.

If you're a big fan of Coca-Cola Zero Sugar, you may want to brace yourself: The recipe for your beloved drink is changing.

WOW (factor) or what!!
07/07/2021

WOW (factor) or what!!

Footage shows a massive calico cat taking a kip on a white ledge above a light switch with its paws tucked neatly under its chin. It is being displaced on a billboard at Shinjuku train station, Tokyo, Japan.

Herd immunity takes effect once between 70-95 per cent of the population is fully vaccinated and I'm so encouraged to se...
06/30/2021

Herd immunity takes effect once between 70-95 per cent of the population is fully vaccinated and I'm so encouraged to see my fellow Canadians everywhere so eager to do their part to keep their communities safe.

We the Herd!

NIKE - Being put in their place!
06/28/2021

NIKE - Being put in their place!

Felix launched her own track shoe brand this week, years after Nike told her to stay in her lane.

Way to go Volvo!
06/28/2021

Way to go Volvo!

Yikes.
06/19/2021

Yikes.

___❓🤔

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