Page Zero Media

06/18/2024

The Page Zero team had a fantastic time at our semi-annual retreat in Muskoka last week! From team-building activities in the great outdoors to insightful workshops and brainstorming sessions, this year's retreat was all about growth and collaboration. We’re recharged and ready to deliver even better results for our clients!

Swipe through to catch some highlights from our retreat: 📸➡️

06/06/2024

There was no disco ball, but Page Zero had a ball at Google Marketing Live Canada yesterday!

05/29/2024

The AI train has left the station, forcing Google to climb aboard sooner than it might have liked. But even in an environment with some pretty strong monopolistic tendencies, you can't impose "crappy" on users. PZ founder and president Andrew Goodman shares his insights on Google's rapid adoption of AI tools and the implications for paid search in our latest blog post.

If you're like me, you've already taken AI tools like ChatGPT for numerous spins to test out their capabilities. Before long, it became apparent that those tools will find a ready market—people will begin to "search" in a whole new way. Although they aren't quite ready for prime time, their…

03/04/2024

It has come to our attention that scammers are impersonating Page Zero and promoting fake job opportunities. If you happen to receive a job offer from "us" or anyone posing as us, stay vigilant—Page Zero will NEVER ask for payments, engage in crypto transactions, or recruit for "data work" (or any other kind of work) through cold outreach. For more in-depth information, check out our latest blog post: https://buff.ly/3IoE5hE

08/21/2023

Paid search campaigns thrive when different campaign types and bidding strategies play as a team. So are large, interconnected, highly optimized systems truly as "advanced" as they seem? PZ founder and president Andrew Goodman contemplates what tends to unify successful paid media accounts and the dangers of imposing simplicity on complex systems in his latest post on LinkedIn. Read it here: https://buff.ly/3E49bsF

05/17/2023

Fans of Microsoft may be feeling optimistic after a recent announcement about the new AI-powered features we can expect to see in Bing. In our latest blog post, Page Zero founder and president Andrew Goodman shares his take on the AI race while reflecting on Microsoft's legendary history of disappointments, the acquisiton race, and MS's fresh AI ambitions. Keep reading: https://buff.ly/3WjMQzF

Microsoft just posted its prospective view on its emerging AI technologies and how users might engage with them in the ordinary course of Bing Search, and so on. There's a hopeful view out there that, hey, Microsoft might really start tearing it up in these consumer spaces like Search. If…

11/03/2022

Company growth and customer acquisition can happen even during challenging times. With rumors of a recession on the rise, Page Zero founder and president Andrew Goodman delves into how economic downturns can affect digital advertising and what opportunities await in 2023 on the PZ blog. Keep reading:

We've all heard the tantalizing tales of some smarty-pants who snapped up recreational property in Florida and Arizona during the trough in prices following the financial crisis of 2008-2009, or the ultra-wealthy who loaded up on railroads and farmland during the Great Depression. So... am I about t...

07/21/2022

Andrew Goodman continues his investigation into all things PPC in parts 41-50 of the Science of PPC. Featuring actionable analyses of the particulars and peculiarities of Google Ads, these latest chapters tackle topics from bidding strategies and conversion rate optimization to strategic considerations like domain names and risk management. Catch up on the Page Zero blog:

Over the course of the series thus far, the Science of PPC has covered the gamut of paid search topics with the goal of sharing expert advice and insight into the ever-changing world of paid search marketing and digital marketing analysis. Summarized below, parts 41-50 of the Science of PPC…

07/11/2022

In the latest instalment of The Science of PPC, Page Zero founder and president Andrew Goodman steps up to the plate with new signs from the dugout about overcoming career ADD in paid search, how to avoid striking out, and major league advice for winning at digital marketing. Keep reading in Part 50 of The Science of PPC: https://buff.ly/3nVi7bW

O, the agony of the summer game as we approach the dog days of the season. And yet, we mustn’t turn away. Wisdom lies buried in the rhythms of the long 162-game season. Jacques Barzun wrote in 1954: “Whoever wants to know the heart and mind of America had…

06/23/2022

It’s been a thrilling couple of days for the Page Zero Team at in Toronto! This year’s session highlights include Web 3.0, Advertising in a Cookie-less World, and Connecting with Gen-Z, capped off with a good ole’ Page Zero dinner.

04/14/2022

Responsive search ads will become the dominant ad format in on June 30. Are you prepared for the change? Check out Mona Elesseily's expert advice on how RSAs work, and get three of her best tips for making the most of them on Search Engine Land:

Responsive Search Ads are a huge shift from the ETA format. Learn how RSAs work and get tips on how to get more out of them.   

01/25/2022

The Science of PPC, a 50-part blog series by Page Zero founder and president Andrew Goodman, returns with a fresh investigation of keyword match types, the loss (and return of) search query data, and developments in paid search that may have disrupted account function in the last five years. Dig into Match Types Gone Wild in Part 49 of the Science of PPC: https://buff.ly/3KJYmhJ

[Editorial note: The Prodigal PPC’er Returns. Apologies for the extended absence. I didn’t know if I’d ever take pen to paper again after wandering off. Happily(?), with this latest COVID lockdown in my neck of the woods, I can’t even break up my day by going to the gym or to brunch at Claud...