TJAdAgency

TJAdAgency A full service ad agency specializing in paid traffic, online funnels for coaches & course creators.

Want to recoup your ad spend and get warmer leads? #1: Ad content that looks and feels organicFor starters, don't stuff...
03/03/2023

Want to recoup your ad spend and get warmer leads?

#1: Ad content that looks and feels organic

For starters, don't stuff your ads with 'buy now' messages. Most of your ad content should be either inspirational, funny, educational or entertaining. The best bet is to make it look like something your best friend just posted.

2. Retargeting Ads: If a customer visits one of your landing pages but doesn't buy, retarget them with blog posts that are similar to the content they were reading before they made their decision to buy or not.

3. Adding upsells and order bumps: Giving people low cost upsells t is a way to recoup your ad spend and increase the overall value to your client. Things like digital downloads, mini courses, dfy resources that align with the initial offer are great ways to do this.

No One Wants to Buy Your Course, UNTIL they get what they really need. In other words, what is the problem you are solvi...
03/01/2023

No One Wants to Buy Your Course, UNTIL they get what they really need. In other words, what is the problem you are solving for your students? Why do they need this course? What will it give them that they can’t get anywhere else?

Instead of focusing on the features of the program focus on the transformation, the benefit, the real outcome they can expect from taking your course. If you focus on the transformation, then you can create a compelling story that will resonate with your audience and help them understand why they should buy from you instead of someone else.

Some examples of selling the transformation are: “I want to help you get out of debt so that you will have more money for your future” or “I want to help you quit smoking so that your children will be proud of their healthy mommy or daddy.” This is an emotional approach that will resonate with your audience.

When you master this aspect of your marketing, you will be able to create a course that sells itself.

02/21/2023

Types of ads to run after your webinar...

02/21/2023

5 tips to spice up your ad campaigns!

02/21/2023

Let's talk organic growth vs paid advertising! Is one better than the other?

02/21/2023

How to write better ad copy for your landing pages! Today I dive into a few tips I use to write landing pages that convert 40-50% (more than double the industry standard)!

02/21/2023

The top things you are missing from your ad campaigns. This quick video I detail why I think story telling is the best option for your ad strategy.

Is your lead magnet compelling enough? Times are changing, people are looking for more than just the free checklists or ...
02/16/2023

Is your lead magnet compelling enough?

Times are changing, people are looking for more than just the free checklists or PDF's with your top tips.

Don't get me wrong, these are low effort ideas to attract clients, but when it comes to high ticket / high value leads what you offer needs to demonstrate some sort of mini transformation or solve a real problem your client struggles with.

Here are some examples of what I've used in my business and with my clients.

Let me know if these ideas help!

What if we all step out of our comfort zone and do something really different that could alter the way we approach our b...
02/14/2023

What if we all step out of our comfort zone and do something really different that could alter the way we approach our business?
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If you want to get over your fear of going live, start with pre recording short video's and work your way up to going live...
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If you want to show up consistently, start by blocking time in your calendar & honoring your commitment...
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If you want to grow your business by leveraging that amazing content with FB/IG ads, send me a DM...
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The best time to make your dreams come true is today. You may not reach the stars in a day but you’ll be one step closer to them. Heck, you may get close enough to see them sparkle!

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