09/17/2026
CANADIAN DENTISTS:
Is your schedule full—but your patient mix working against you?
CDCP has created access to dental care for millions of Canadians. Those patients deserve excellent care, and they can be an important part of a healthy practice.
But there is a business reality dentists need to address:
If most of your new-patient growth comes from one lower-reimbursement program, you may be getting busier without building a stronger, more profitable practice.
Sustainable growth requires a balanced patient pipeline that also attracts:
• Privately insured and self-paying patients
• Comprehensive restorative treatment
• Cosmetic dentistry
• Patients seeking implants, crowns and bridges
• Families who value long-term oral health
We helped one solo dental practice build that kind of acquisition engine:
✅ Collections grew from $2 million to $3+ million
✅ 699 new patients were added in one year
✅ More than $10,000 in wasted advertising was identified and eliminated
These were non-CDCP results achieved in a highly competitive market.
This isn’t about choosing one group of patients over another. It’s about developing a marketing strategy that supports access to care while building the patient mix your practice needs for sustainable growth.
Comment “GROWTH” and I’ll send you the case study.
