Ana Steiu High ROI Meta & Google Ads Expert

06/17/2026

Over 80% of my Google Ads audits have the same problem... and it isn't the Google Ads account itself.

It's everything around it.

Business owners come to me wanting lower CPAs, more leads, and more sales from Google.

Then I look at the bigger picture, which is most of the time:

• No YouTube content
• No email marketing
• No lead magnet
• Weak website messaging
• No retargeting strategy
• Inconsistent social media
• No system for building trust before the click

Then they wonder why Google Ads feels expensive.

But... here's the reality:

Google Search doesn't create demand. It captures demand from keyword searches.

The businesses winning right now aren't relying on one channel.

They're building an ecosystem.

Someone watches a video.
Sees an Instagram post.
Visits the website.
Joins the email list.
Gets nurtured.
Searches the company name.
Then converts.

Google gets the credit.

The ecosystem makes the sale.

One of the biggest mistakes I see is treating Google Ads like a magic vending machine for leads.

The strongest accounts I've audited this year weren't the ones with the best campaigns.

They were the ones with the strongest marketing ecosystems.

If your Google Ads performance has plateaued, the next opportunity may not be inside your Google Ads account at all.

It might be everything happening before the search.

06/15/2026

One of the most frustrating things happening in Meta right now is when you launch a campaign with multiple strong creatives… and Meta decides it’s only going to spend on one of them.

I recently launched a campaign where we had beautiful graphics covering 5 different customer angles across the funnel:

• Lifestyle / Identity
• Product Aware
• Education / How It Works
• Reviews & Social Proof
• Objection Handling & Urgency

The problem?

Meta pushed almost all of the spend to a single video no matter what I tried.

Now, most advertisers would immediately conclude that the graphics weren’t working.

But the reality is that if Meta doesn’t spend on something, you don’t actually have enough data to determine whether it works or not.

So instead of fighting the algorithm, I changed the strategy.

I launched a separate engagement campaign to a followers lookalike audience using the static graphics. This allowed those creatives to generate engagement and social proof without competing against the dominant video inside the sales campaign.

Then inside the sales campaign, I kept the strongest-performing video concepts and used the different customer angles as the primary text and messaging.

Same brand.
Same offer.
Same budget.

Just a different way of helping Meta learn.

The result?

ROAS increased from 3.10 to 7.66 x

One of the biggest misconceptions in advertising is that performance problems are always creative problems.

Sometimes the creative is fine.

Sometimes the media buyer just needs to give the algorithm a better environment to succeed 👏🏻👏🏻

06/05/2026

The difference between a 1% CTR and a 3% CTR is sometimes one word.

Most brands think the problem is the creative….Sometimes it’s the CTA 😏

The CTA isn’t just a button, it’s a psychological ask.

Think about it this way.

If you met someone on the street today and they immediately said:

“Hey, come over to my house.”

You’d probably say no lol

Not because they’re a bad person.

Not because you don’t like them.

🐒 You just don’t know them yet.

Maybe you’d grab a coffee first.

Go for a walk.

Get to know each other.

Build some trust.

Then eventually, maybe you’d feel comfortable enough to go to their house and hang out (I love analogies lol)

That’s exactly how marketing works.

Yet every day I see brands introducing themselves to a customer for the very first time and immediately asking them to:

Shop Now.

Book Now.

Buy Now.

They’re asking for commitment before they’ve earned trust🐒.

The best funnels understand that every stage of the customer journey requires a different conversation.

TOF (cold traffic)
→ Learn More
→ Watch More
→ Download Free Guide
→ See How It Works

M*F (engaged audiences)
→ View Collection
→ Browse Options
→ Explore Products
→ Compare Solutions

BOF (high intent)
→ Shop Now
→ Book Now
→ Schedule Your Consultation
→ Get Your Quote

The goal of marketing isn’t to force a decision.

It’s to remove the friction that’s preventing someone from making one. To have that foresight is imperative in the customer journey and it’s why I don’t use “automated CTAs” on Google or Meta ads.

Most people aren’t saying no. They’re saying:

“I need a little more information first.” Or “I need to build more trust”

If your CTR is low, your CPC is high, or your CPA feels harder than it should, book a discovery call through the link in my bio and I’ll show you exactly where your funnel is creating friction.

06/04/2026

$903,300 in Shopify revenue & another $81,496 in email revenue.

Almost a million dollars generated through the ecosystem we built together.

And the funny part is that most service providers or people would’ve looked at this brand and said, “The ads are working.”

I looked at it and saw money leaking everywhere.

Leaking through abandoned carts.
Leaking through abandoned checkouts.
Leaking through customers who bought once and never came back.
Leaking through creative that wasn’t being tested aggressively enough.
Leaking through opportunities hidden inside the data.

So we fixed it.

Not with some revolutionary growth hack.

Just by doing the unsexy work most people skip.

Testing creatives.
Studying customer behavior.
Building retention systems.
Analyzing demographics.
Optimizing the customer journey.
Making Meta and email work together instead of operating in separate silos.

The result?

🖤 $903,300+ Shopify revenue
🖤 $81,496+ email revenue
🖤 70% year-over-year growth
🖤 58% year-over-year email growth
🖤 24% increase in average order value
🖤 12,000+ orders

This is why I’m always talking about ecosystems.

Because most brands don’t need more traffic.

They need someone who can see the revenue they’re already leaving on the table.

Book a call through the link in my bio to see if we’re a fit to work together ✨

[Paid media, meta ads, google ads, email marketing, fractional chief of marketing, ppc advertising]

05/26/2026

05/26/2026

👩🏼‍💻🛵🦋🐒💸

05/21/2026

🫠 Most Toronto boutiques are still relying on foot traffic like it’s 2019 … I see if every time I walk down Queen Street East, the Danforth or Yorkville…

One busy Saturday.
One dead Tuesday.
One rainy weekend and sales suddenly slow down.

That inconsistency is exactly what paid media should solve. And it irks me that these businesses don’t know that there’s a better option.

One of my boutique fashion clients increased overall sales by 30% month over month, both online and in-store, after implementing a proper Meta + Google Ads strategy.

Not random boosted posts.
Not “let’s just post more Reels.”
An actual customer acquisition system.

Because the boutiques winning right now are not waiting for people to walk by.

They’re creating demand before customers even leave the house.

If your store is beautiful but sales still feel unpredictable, it’s usually not an inventory problem.

It’s a visibility problem.

Book a discovery call now. Limited client slots available this summer.