Ana Steiu High ROI Meta & Google Ads Expert

08/13/2026

One question I get all the time is, “What actually happens once we sign on?” 😅

Honestly... a lot.

Most people think hiring an ads agency means we log into your account, launch a few campaigns, and hope for the best.

If you’ve followed me for a while, you already know that’s definitely not how I work. 😂

The first 30 days are some of the most important days of the entire engagement because we’re building the foundation that everything else relies on.

Here’s a little behind the scenes.

🤍 We onboard you into Slack so communication is easy.

🤍 We set expectations, introduce the team, and collect everything we need to actually do the job properly.

🤍 We audit your Meta and Google Ads accounts, your tracking, your historical data, your creatives, your competitors, and your website.

🤍 We build a strategy before touching a single campaign.

🤍 We QA everything (yes... including every Meta automation because I’m ridiculously picky 😅).

🤍 Then we launch.

From there, we’re monitoring performance every day, finding early winners, testing creatives, optimizing budgets, refining audiences, and making data-backed decisions based on how your account is actually responding.

By 60 days, we’re scaling what works and cutting what doesn’t.

By 90 days, we have a much clearer picture of your highest-performing audiences, messaging, and creatives, and we continue optimizing around the KPIs that actually matter.

Things like:

• Revenue generated
• ROAS
• Cost per acquisition
• Purchase volume

Not vanity metrics… at ASM, we don’t believe in simply “running ads.”

We build paid media systems that are designed to grow with your business.

If you’re looking for a partner who’s actually in your account every day, constantly testing, optimizing, and looking for opportunities to improve performance, I’d love to chat.

Dm me to learn more!

08/13/2026

Every time someone tells me Performance Max doesn’t work... I already know what I’m about to find. 😅

And honestly? It usually has nothing to do with Performance Max.

The problem is almost always the setup.

I open the account and there’s one asset group with three random product images, a few generic headlines, no YouTube assets, weak audience signals, no real search themes, and then they’re wondering why Google isn’t performing 👀

Performance Max isn’t a campaign you switch on and magically expect to print money. It’s one of the smartest campaign types Google has ever built, but it’s only as good as what you give it.

When my team builds a Performance Max campaign, we’re thinking about so much more than just getting it live. We’re asking ourselves what customer we’re trying to attract, what creative angles are actually going to resonate, whether Search is supporting it properly, and if we’re giving Google’s AI enough high-quality information to learn from.

Because that’s the part people forget.

Google’s AI isn’t the problem... it’s learning from the signals you feed it. If those signals are weak, confusing, or incomplete, it’s going to make weak, confusing, and incomplete decisions.

I’ve seen brands completely write off Performance Max after one bad experience, when really they never gave it a fair chance in the first place. Once we rebuilt the campaign with the right creative, stronger asset groups, better search themes, and a strategy behind it, it ended up becoming one of the highest-performing parts of the account (one of my fashion clients get a ROAS of 18 on average from our Pmax ads… yea)

So before you blame Performance Max... take a look at what you’ve actually given it to work with 😉

If you’ve been wondering whether your Google Ads account is set up properly, DM me ADS 💌 I’ll ask you a few questions about your business and where you’re currently at with Google and Meta Ads. If I genuinely think I can help, we’ll take it from there.

08/12/2026

08/12/2026

I’ve been thinking about this quote a lot lately… “An idiot in motion will always beat a genius at rest.” 😅

Okay… maybe “idiot” is a little aggressive lol.

But I honestly think this is one of the biggest reasons some brands grow so much faster than others.

I see so many businesses waiting until everything is perfect before they launch.

Perfect creative.

Perfect targeting.

Perfect landing page.

Perfect budget.

Meanwhile, someone else has already launched three campaigns, figured out what flopped, found a winner, and is already onto the next test.

Running ads is honestly just one giant experiment.

Nobody—not even the best media buyers in the world—knows exactly what’s going to work before it goes live.

We have experience.

We have data.

We have educated guesses.

Then we launch it.

If it works? Amazing.

If it doesn’t? We learn something, make adjustments, and test again.

That’s literally my job.

I think people forget that some of the biggest wins in an ad account come after five, ten, or even twenty tests that didn’t quite hit the mark.

So if you’re waiting until your campaign feels “perfect”…

You’re probably just delaying the data that’s going to tell you what actually works. 🤍 Done is better than perfect.

08/11/2026

$500K later… wild. 😅 If you would’ve told 21-year-old Ana, making $13/hour at her first corporate social media job, that by 28 she’d built a $500K+ business running Google & Meta Ads for dream brands WHILE travelling the world every year…

She probably would’ve said “what the actual f***?” 😂

A few things I’ve learned along the way:

The ads were never the hard part. I’ve always loved data, patterns & trends. I mean… I used to be an influencer lol.

Patience and resilience though? THAT took some learning. So did trusting that everything will always work out. I’m glad I learned that😏

The right clients are worth waiting for. The wrong ones will drain you and the money isn’t worth the mental load.

Cheap wins are almost always expensive later. Do it right from the start.

Building a great team + actually trusting them changed everything. I’m an eternal student and I’m very happy not being the smartest person in every room.

My gut instinct has probably been one of my best business investments, next to my brain and my health. I know when something is right and I know when something is wrong. And I’m always right.

If something scares you in a good way… you should probably do it.

People will call you “cringe” for putting yourself out there. Get rid of them lol. Protecting my peace is non-negotiable. These people are jealous and will drag you down. Block. Them. 🙆🏼‍♀️

And most importantly… just keep showing up.

You’re the pilot of your own life ✈️ The decisions you make today literally dictate where you’ll be a month, a year, or five years from now. An idiot in motion will always be a genius at best. So ditching the ego and just TRYING will always get you further!

I still have a longggg way to go, but I’m really, really proud of what I’ve created and I’m really, really proud of ASM Creatives.

Thank you for being here along my journey. Much love 🤍

08/08/2026

I honestly don’t understand the whole “launch it and hope for the best” approach 😅

Meta & Google change... a lot.
Consumer behaviour changes.
Keyword traffic changes.
Trends change.
Your competitors change.

So why would your ad account stay the same? At ASM, we’re constantly testing, optimizing, and scaling because that’s literally how you grow. If your agency is just launching campaigns and waiting... You deserve better.

Just this week, these are some tests we’ve implemented for our clients:

🤓 Performance Max vs. Search Campaigns for a water filtration company (working out whether TOF or BOF performs better on a limited budget)

🤓 Reels vs. Static Images on Meta for a fashion brand

🤓 Review-based copy vs. UVP-based copy for Meta catalog campaigns for a beauty brand

🤓 Email audiences vs. Social media audiences for a service provider selling digital products

🤓 Lookalike audiences vs. Interest-based audiences for a makeup brand

🤓 “Shop Now” vs. “Get Offer” CTA for a yoga studio

If you’re curious on how we executing testing at ASM, book a call and we can take a look at your current strategy + opportunities.

08/07/2026

I’ve had quite a few brands tell me they loved my approach…
and then they went with someone cheaper.

Honestly? Fair enough 🫡

A few months later, to my surprise… actually, not really 😅… a lot of them came back.

No, they didn’t suddenly have a bigger budget, but it’s because they realized they weren’t actually saving money.

When I get into accounts after another agency, I honestly see the same things over and over again.

🤡Broken tracking.

🤡Google bidding on products the brand doesn’t even sell.

🤡Creatives that scream AI and honestly make the brand look cheap.

🤡And nobody can actually explain why performance changed.

Here’s what I think most founders don’t realize.

You’re not just hiring a media buyer, you’re hiring the standard they work at.

At ASM, you’re getting me in your account every day, my Chief Ads Manager reviewing strategy alongside me (I’m human after all 😂), and a team of senior specialists who actually care about the work we’re putting into your business.

Could you find someone cheaper? Absolutely lol

But if you’re rebuilding your account six months later because of broken tracking, bad data, and wasted ad spend…

…was it actually cheaper? 😏

08/05/2026

“We’ve worked with two… three… sometimes even four agencies.”

“We’re spending money but we don’t really know what’s happening.”

“We get reports full of metrics, but no one can tell us why performance changed.”

The truth is, most founders don’t come to me because they’ve never run ads before.

They come to me because they’ve lost confidence in the people running them 🙃

So on our discovery call, I’m not trying to sell you.

I’m trying to understand your account… how it’s structured, how your budgets are allocated, what kind of funnel you have in place, what bidding strategies you’re using, if your tracking is giving Meta or Google the right signals…or whether the platform is the problem… or the setup is.

Sometimes I tell people their agency is doing a great job 👏

A lot of the time, I find issues within the first few minutes 🫡

Either way, you’ll leave the call with clarity.

This week only, a client and I realized that the agency running their Google ads was only bidding on brand name… and a bunch of products that didn’t even exist on their site = revenue left on the table

Another client I work with went through 3 agencies who charged premium and got her no sales. We’re now getting consistent sales after working together for a few month building her brands foundation.

Another client saw ROI shoot up by 180% when we added Google ads in the mix with Meta, and now is making $100k every month when a year ago before working with me she was at $68k per month.

Good paid media isn’t about throwing more money at campaigns, it’s about understanding why they’re performing the way they are and learning how to optimize the right way.

If you’re tired of feeling burnt out running your ads or are unsure if your current agency has you set up the right way, or you have a feeling your ads should be doing better than they are, book a discovery call through the link in my bio.

Let’s chat💫

07/19/2026

The best thing I ever did was stop asking for permission.

❌ Not permission from my boss.

❌ Not permission from my family.

❌ Not permission from my friends.

❌ Not permission from the internet.

For a long time, every decision went through someone else’s filter.

Should I start the business?

Should I move?

Should I invest in myself?

Should I take the risk?

The funny thing about building a life you’re obsessed with is that nobody can give you certainty beforehand.

You don’t get the approval first.

You get the courage first.

I left a corporate career, moved away from home at 17, built a business from scratch, took risks people told me not to take, and bet on myself more times than I can count.

Some worked.

Some didn’t.

But every decision that changed my life started with me trusting myself before anyone else did.

Woman to woman, if you’re waiting for unanimous approval before making the move, you’ll be waiting forever.

Your future is built by the decisions you’re brave enough to make before they make sense to everyone else. 💗

Follow Ana Steiu ⚡️ High ROI E-Commerce Google & Meta Ads Expert for entrepreneurship, paid ads, and building a business that gives you more freedom, not less.