Adfolk

07/26/2022

Did you know we offer a comprehensive workshop and strategy for ecomm businesses? So clear and direct that you can adopt recommendations into your marketing plan immediately!

Whether you need support to get organised in marketing your business, are curious about what recommendations a gathering of experts have for you, or are in a huge period of growth; you'll find our sessions to be straightforward and designed to help your business immediately.

07/23/2022

An audit conducted by a slew of marketing experts on your business. Now that sounds like an absolute no brainer! Get in touch and let our Production team run through some personalised audit results designed to give you fixes you can work on right now to improve your results!

https://buff.ly/3bFCPK0

07/21/2022

If you're not considering Amazon as a resource for selling your products you're missing a huge piece of revenue growth. Buyers trust Amazon and its return policy, they are willing to trying new products. This is great news for smaller merchants wanting to get their foot in the door, as 53.4% of shoppers are more willing to try an unfamiliar brand on Amazon than any other site!

Hear from Shopify on thier 7 step reccomendations and get started as soon as you can!

Want to sell on Amazon? Learn everything you need to know about selling plans, fees, product listings, and tips for marketing your products on the platform.

07/13/2022

Fast shipping has become the new expectation by consumers when shopping online. McKinsey’s research shows that 90% of American consumers expect free 2 or 3 day shipping. But while free fast shipping is possibly beyond the budgets of many retailers, rapid order fulfillment certainly is not.

With services like PODS making it easy to set up alternative fulfillment center inside shipping containers — even temporarily during peak seasons — retailers have many options at their fingertips to localize and speed up fulfillment.

The ability to perform rapid order fulfillment (and do it well), is set to become a major differentiator among competitors in 2022.

07/10/2022

Brand collaborations have made a huge resurgence in 2022 and look likely to continue strongly into 2023, offering a new way to consume brands you respect. We were excited to see Adidas and Balenciaga recently showcase their design combination. The reach these collaborations have, including different demographics and a whole new trend setting audience; is enormous.

Do you have a brand you would collaborate with?

Different in meaning but no less interesting

07/07/2022

Here at Adfolk, we know how important it is to have your brand voice heard. It's so important to invest in a sophisticated plan that includes considerations for USPs, brand morals and positioning and educational content.

If you're keen to structure your Content in a more organised fashion to prepare for upgrading your marketing effort, we can help!

07/04/2022

Alternative payment methods have risen quickly in popularity over the past half a decade or so. Buy-now-pay-later services like Affirm, in particular, are beloved by debt-laden Millennials and Gen Zers. Forbes says that 41% and 36% of these generations respectively have or will utilize “BNPL” services in 2021.

By the start of 2022, shoppers will be expecting to see these options at checkout both online and in-store. Brands that aren’t offering alternative payment methods are likely to see a rise in abandoned purchases.

Is your online payment methods diverse enough and offered with your customers' needs in mind?

07/01/2022

We can't wait to celebrate all that makes us Canadian! We also want to take this moment to acknowledge our Indigenous community and the losses they have endured. May we find ways to work together and that we listen more. Happy Canada day, stay safe and enjoy your time out there (hopefully in the sunshine!)

06/23/2022

Here are some 2022 eCommerce consumer behavior data that every business owner should know.

Year-over-year we are seeing massive growth (roughly 23% annually) in the eCommerce industry, which has only been sped up by the pandemic. The Nasdaq predicts that by 2040, 90% of all purchases will be eCommerce based. That’s not a stat that you will want to ignore.

What’s also interesting is that 61% of consumers have made a purchase based on a recommendation from a blog. What does this suggest? That many of today’s consumers prefer “word-of-mouth” marketing, rather than corporate-style advertising.

With the eCommerce industry becoming increasingly competitive, how are you standing out in the market? Is your strategy ready to adapt to the consumer behavior patterns of 2022?

It’s important now, more than ever, to create customer loyalty and brand awareness within your target audience. Hiring a marketing agency dedicated to helping eCommerce brands skyrocket their growth is one of the most effective ways to do this.

06/21/2022

No other reason to post today than to celebrate the first official day of summer. No matter what it looks like outside where you are, here's to a summer we can get outside, see family and celebrate life and love together! Don't forget our high-risk friends and those with compromised immunity this year, though, by taking the right precautions and considerations.

Happy days are ahead!

06/19/2022

This we look at the best ways to celebrate the emancipation of slaves. We learn the history but how do we support and help make a difference? This month, take a moment and find a black owned business to support with your dollars. Here's a solid list
you can start with checking out:

https://buff.ly/3845FlO

06/17/2022

Today we want to highlight and introduce you to an Adfolk legend Michael, our Campaign Manager. Micheal is one of those team members who works on a variety of tasks across all clients and is always quick to help and support whenever something pops up or we have a big campaign idea!
We can see his passion for email marketing in your audits and updates and his creative across many campaigns.

Get him on a call, and be prepared to be blown away by his quick wit, cheeky demeanor and always helpful attitude!